RetailMeNot: Cash Back & Codes vs its rivals

Side-by-side comparison against RetailMeNot: Cash Back & Codes's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

	RetailMeNot: Cash Back & Codes This App	Ibotta: Save & Earn Cash Back Nemesis	Fetch: America’s Rewards App Contender	Shop: All your favorite brands Contender	Capital One Shopping: Save Now Contender	Checkout 51: Cash Back Savings Peer	CouponCabin: Coupon App Peer	Upside: Gas & Food Cash Back New Kid	Target: Shop. Style. Save. New Kid
Core Identity
Developer	RetailMeNot, Inc.	Ibotta, Inc.	Fetch Rewards, LLC	Shopify Inc.	Wikibuy, LLC	Checkout 51 Mobile Apps ULC	CouponCabin LLC	Upside Services Inc	Target
Category	Shopping	Shopping	Shopping	Shopping	Shopping	Shopping	Shopping	Travel	Shopping
Platform	iOS, Android	iOS, Android	iOS, Android	iOS, Android	iOS, Android	iOS, Android	iOS, Android	iOS, Android	Android, iOS
Store Metrics
Rating	4.8 / 5	4.8 / 5	4.9 / 5	4.8 / 5	4.9 / 5	4.0 / 5	4.7 / 5	4.8 / 5	4.9 / 5
Ratings Count	542,983	1,930,056	7,221,906	6,924,043	1,550,177	6,429	6,798	649,391	6,700,077
Price	Free	Free	Free	Free	Free	Free	Free	Free	Free
Release Date	Jun 12, 2012	Oct 2, 2012	Dec 7, 2016	Nov 16, 2017	Sep 4, 2016	Jan 2, 2014	May 17, 2012	Apr 19, 2016	Nov 25, 2008
Last Updated	Mar 26, 2026	Apr 15, 2026	May 18, 2026	May 18, 2026	Apr 17, 2026	Apr 7, 2026	Apr 1, 2026	Apr 16, 2026	May 12, 2026
Sentiment & Reviews
Sentiment	negative	mixed	mixed	mixed	mixed	-	-	mixed	mixed
Score	25/100	44/100	45/100	45/100	58/100	-	-	42/100	55/100
Praises	Cashback rewards provide tangible financial savings for frequent shoppers across various retail categories	High Lifetime Savings Ease of Use	Receipt scanning and point redemption mechanics provide a reliable way to earn gift cards Mobile game integration offers additional opportunities to earn points beyond standard receipt scanning	Centralized package tracking across multiple retailers provides significant convenience for frequent online shoppers	Significant Savings Ease of Use	-	-	Tangible Savings Ease of Use	Convenient curbside pickup and delivery services save time for busy families and multitaskers
Complaints	Cashback tracking failures and delayed payouts erode trust in the reward verification mechanism	Maintenance and Inactivity Fees Withdrawal Difficulties	Inconsistent point awarding and missing rewards create significant friction during the redemption process Restrictive receipt scanning limits and point devaluation frustrate long-term active users	Forced account creation and data harvesting requirements create significant friction for users seeking simple tracking	Unfulfilled Sign-up Bonuses Poor Customer Support	-	-	Reward Processing & Verification Failures Login & Technical Stability	Inaccurate online inventory and stock status lead to order cancellations and customer frustration
Requests	Improved transparency regarding coupon expiration dates and validation status for all listed offers	-	Expanded variety of gift card options including specific gaming platform currencies	Standard search functionality without AI interference to improve product discovery and navigation efficiency	-	-	-	-	Enhanced filtering options to exclude online-only items from in-store pickup search results
Strategic Intel
Strengths	Stackable Savings automation creates a proprietary barrier to entry Affiliate network of 20,000 brands provides deep market coverage	Real cash liquidity (Bank/PayPal) vs. points High-value manufacturer rebates ($1-$5 per item) Massive retailer network (500k+ locations)	Universal receipt acceptance reduces user friction [Market Segment] Gamified Fetch Play ecosystem creates higher daily active usage [Retention Metric]	Shopify-native order tracking provides superior delivery accuracy Shop Cash creates a closed-loop loyalty incentive for repeat purchases	Massive scale with 1.6M+ ratings Automated browser-level integration (Safari) Capital One brand trust and stability	-	-	Stackable rewards model (unique differentiator) Multi-vertical utility (gas, food, grocery) Strong sustainability branding (1% revenue commitment)	Proprietary Drive Up service creates a physical-digital fulfillment barrier Circle loyalty program integrates payment and savings into a single barcode AR-based virtual try-on reduces return rates in high-margin beauty
Weaknesses	High frequency of expired promo codes Systemic cashback tracking failures Persistent login authentication loops	High-friction 'offer activation' requirement Aggressive $4/month inactivity fees High $20 withdrawal threshold	0.7★ Android-iOS rating gap [Platform Metric] Missing rewards create support friction [User Sentiment]	Forced account creation creates high friction for simple tracking AI search functionality produces irrelevant results Inconsistent delivery tracking accuracy	Reward redemption limited to gift cards (no cash) High friction in sign-up bonus fulfillment Frustrating AI-only customer support experience	-	-	Critical login loop bugs in recent versions Lengthy and opaque reward processing times Frustrating AI-only customer support	Inaccurate inventory data leads to frequent order cancellations Complex payment flows block transactions Search results lack relevance for specific item discovery
Pricing	free	free	free	free	free	free	free	free	freemium
Momentum	Maintenance	Maintenance	Active	Active	Maintenance	Intense	Intense	Active	Active
Update Cadence	5 versions, 1 majors/6mo, ~25d avg	5 versions, ~4d avg	5 versions, 1 majors/6mo, ~11d avg	5 versions, ~16d avg	4 versions, ~16d avg	5 versions	5 versions	5 versions, 4 majors/6mo, ~7d avg	5 versions, ~9d avg

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