Report updated Apr 18, 2026
Salesforce Authenticator
For salesforce platform users and professionals requiring secure, multi-factor authentication for their business accounts and other TOTP-compatible services.
Salesforce Authenticator is an established business app that is completely free. With a 4.5/5 rating from 29.7K reviews, it shows polarized user reception.
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Approve or deny login attempts and critical actions with a single tap via push notifications
Uses geofencing to automatically approve trusted account activity, reducing manual interaction
Generates time-based one-time passwords (TOTP) for access when the device is offline
Compatible with any third-party service that supports standard time-based one-time password authentication
Location data is stored locally on the device and never synced to the cloud or tracked by Salesforce
How much does it cost?
- Completely free to use for all users
The app serves as a utility to support the broader Salesforce ecosystem, focusing on security compliance and user retention rather than direct monetization.
Who Built It?
salesforce.com
Extending the Salesforce CRM ecosystem to mobile to enable real-time operations, security, and upskilling for enterprise teams.
Portfolio
13
Apps
What other apps does salesforce.com make?
Explore the full salesforce.com report
Portfolio breakdown, audience, momentum, and every app published by salesforce.com.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Salesforce Authenticator?
How's The Business Market?
How does it evolve in the Business market?
Rank progression
72 active rankings tracked — 30-day window
The rivals identified
The outtake for Salesforce Authenticator
Strengths to defend, gaps to attack
Core Strengths
- Deep integration with the Salesforce enterprise ecosystem.
- Privacy-first architecture with local-only location data storage.
- Intelligent geofencing that balances security with battery efficiency.
Critical Frictions
- Lack of cloud-based backup/sync features.
- Limited cross-platform synchronization.
- Utility-focused design lacks the 'all-in-one' appeal of password managers.
Growth Levers
- Expansion into consumer-facing markets by emphasizing privacy.
- Development of browser extensions.
- Improved onboarding for non-Salesforce users.
Market Threats
- Password managers bundling MFA features.
- Growing demand for encrypted cloud backups.
- Dominance of platform-native authenticators (Apple/Google).
Key Takeaways
Salesforce Authenticator is an established business app that is completely free. With a 4.5/5 rating from 29.7K reviews, it shows polarized user reception.
Where Is It Heading?
Trend analysis
Available very soon