Salesforce Authenticator is a specialized security utility designed to provide multi-factor authentication (MFA) for the Salesforce ecosystem and any service supporting time-based one-time passwords (TOTP). It serves as a critical trust layer for enterprise professionals, prioritizing a frictionless login experience through push-based verification and intelligent, location-based automation. Positioned firmly within the Business category, the app acts as a strategic retention tool for Salesforce, ensuring secure access to enterprise environments. Its primary differentiator is the privacy-first, geofencing-based automation, which allows users to approve trusted account activity without manual intervention, all while keeping sensitive location data stored strictly on-device.
Product velocity
Unknown
Daily rank 🇺🇸
#181
Business · free
Sentiment
4.5
30k reviews
Nemesis
Microsoft Authenticator
The App DNA
What makes this app unique?
For Salesforce platform users and professionals requiring secure, multi-factor authentication for their business accounts and other TOTP-compatible services.
What does it look like?
Key features
Approve or deny login attempts and critical actions with a single tap via push notifications
Uses geofencing to automatically approve trusted account activity, reducing manual interaction
Generates time-based one-time passwords (TOTP) for access when the device is offline
Compatible with any third-party service that supports standard time-based one-time password authentication
Location data is stored locally on the device and never synced to the cloud or tracked by Salesforce
How much does it cost?
The app serves as a utility to support the broader Salesforce ecosystem, focusing on security compliance and user retention rather than direct monetization.
Velocity
Who built it?
salesforce.com
13+ apps tracked · Business
Salesforce
Salesforce Field Service
Trailhead GO
Salesforce Events
CRM Analytics
Salesforce Maps
Trailmoji
Consumer Goods Cloud
Salesforce AR Experiences
Life Sciences Cloud Mobile
ApolloMD NOW
Salesforce on TourUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Salesforce Authenticator
How's the Business market?
The rivals identified
By Microsoft Corporation
Direct competitor in the enterprise MFA space, offering similar push-based verification and TOTP support for both personal and corporate accounts.
Salesforce Authenticator vs Microsoft Authenticator
Google AuthenticatorNemesis
Duo MobileNemesis
Authenticator App - AuthyNemesis
Okta VerifyContender
FreeOTP AuthenticatorContender
LastPass AuthenticatorContenderRRSA SecurIDContender22FAS - 2 Factor AuthenticatorContenderUnlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Salesforce Authenticator
Where is it heading?
The SWOT
- Deep integration with the Salesforce enterprise ecosystem.
- Privacy-first architecture with local-only location data storage.
- Intelligent geofencing that balances security with battery efficiency.
- Expansion into consumer-facing markets by emphasizing privacy.
- Development of browser extensions.
- Improved onboarding for non-Salesforce users.
Unlock 3 critical frictions, 3 market threats and the analyst’s take.
Access the full report for freeReport last updated