Salesforce Authenticator is a multi-factor authentication utility for Salesforce enterprise users, providing identity verification via push notifications and location-based geofencing on iOS and Android.
The App DNA
What makes this app unique?
The app removes the manual friction of code entry for frequent logins, serving as a security gate for enterprise professionals.
For Salesforce users and professionals who require secure, multi-factor authentication for their business accounts.
What does it look like?
Key features
Provides 2-step verification for online accounts using push notifications to approve or deny login attempts.
Uses geofencing to automatically approve login requests when the user is in a trusted location.
Generates time-based one-time passwords (TOTP) for accounts when the device lacks connectivity.
How much does it cost?
Salesforce Authenticator is provided as a free utility to support the security of the broader Salesforce enterprise platform.
Velocity
Maintenance developmentUX improvementsperformanceShow more...
The app maintains a maintenance-level cadence, with only two releases identified in the analyzed window. The latest release occurred 100 days ago and focused solely on minor UI improvements, while the previous major update was over 15 months ago. Development activity is currently limited to infrequent stability and interface adjustments rather than active feature expansion.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate one-tap authentication approval on mobile devices provides a fast and convenient login experience for users and integration with wearable devices allows users to verify their identity without needing to handle their phone, but report authentication requests fail to trigger automatically, forcing users to manually enter codes or wait for timeouts.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- One-tap authentication approval on mobile devices provides a fast and convenient login experience for users
- Integration with wearable devices allows users to verify their identity without needing to handle their phone
- Authentication requests fail to trigger automatically, forcing users to manually enter codes or wait for timeouts
83 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Salesforce Authenticator
How's the Business market?
Salesforce Authenticator maintains a presence in the Business category, though its chart performance shows volatility across global markets. The app functions as a free security extension, prioritizing enterprise account protection over independent monetization.
The rivals identified
The Analyst's Read
Key takeaways for Salesforce Authenticator
Where is it heading?
The market for authentication utilities is consolidating around high-reliability, low-friction alternatives. Salesforce Authenticator's maintenance-mode update cycle leaves it exposed to churn, and the PM must prioritize core stability to prevent users from migrating to more stable third-party TOTP solutions.
- The 100-day update cadence leaves critical notification bugs unaddressed, which erodes user trust in the security utility over time.
- Persistent device migration failures force users to seek third-party alternatives, directly threatening the security lock-in of the Salesforce enterprise platform.
The SWOT
- Enterprise-grade security integration with Salesforce accounts
- Wearable device support for hands-free identity verification
- Improved UX for location management could reduce daily friction
- Simplified migration flows would lower the barrier for long-term user retention
Next best moves
Rebuild notification trigger logic because push failures are the #1 workflow bottleneck → increase daily active success rate
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on Salesforce's enterprise platform is its greatest vulnerability…
Read the full takeSince the last report: The app remains in a maintenance-mode cycle with no functional changes, but the analytical outlook has shifted to prioritize the risk of user churn toward third-party authentication alternatives.
Bottom line
Reliability in push notifications and device migration is the primary driver of user churn, and addressing these technical failures would stabilize the security utility for enterprise users.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Salesforce Authenticator compatible with other online accounts?
Does Salesforce Authenticator work if I lose my internet connection?
Why am I being asked for location permissions so often?
Sources
- [1] Play Store listing, source
Report last updated