Report updated Apr 17, 2026
Shell: Fuel, Charge & More
For commuters and EV owners looking for high-depth fuel discounts and integrated charging/payment solutions.
Shell: Fuel, Charge & More is a struggling navigation app that is completely free. With a 4.4/5 rating from 113.4K reviews, it struggles with user retention. Users particularly appreciate payment convenience, though authentication and login failures remains a common concern.
What is Shell: Fuel, Charge & More?
Current Momentum
v9.2 · 2w ago
ActiveVersion 9.2.0 introduces fuel pricing in the Station Locator, expanded in-app offers, and direct loyalty account linking. This update represents a significant feature expansion across both iOS and Android platforms.
Active Nemesis
Exxon Mobil Rewards+
By Exxon Mobil
Other Rivals
7-Day Rank Pulse 🇺🇸
NavigationRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Direct bank-to-pump mobile checking payment integration.
Access and payment for 115,000+ charging points across the U.S.
Tiered loyalty savings including a 10c/gallon Platinum status.
How much does it cost?
- Free to download
- Monetization via fuel sales and loyalty participation
The app is a pure retention tool. It uses deep discounts (10c/gal) to ensure Shell is the primary choice for both ICE and EV drivers, prioritizing lifetime customer value over direct app revenue.
Who Built It?
Digitizing energy logistics and consumer refueling through integrated fleet management and loyalty-driven navigation tools.
Portfolio
12
Apps
What other apps does Shell Information Technology International B.V. make?
Shell: Fuel, EV & Rewards
Shell Hong Kong and Macau
Shell Fleet App
Shell Recharge India
Shell LubeAnalyst
Shell Mobility Site Manager
Explore the full Shell Information Technology International B.V. report
Portfolio breakdown, audience, momentum, and every app published by Shell Information Technology International B.V..
What do users think recently?
High confidence · Latest 100 of 113.4K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate payment convenience, but report authentication and login failures and broken ui and registration flow.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Shell: Fuel, Charge & More?
How's The Navigation Market?
How does it evolve in the Navigation market?
Rank progression
4 active rankings tracked — 30-day window
The rivals identified
The outtake for Shell: Fuel, Charge & More
Strengths to defend, gaps to attack
Core Strengths
- Platinum Status 10c/gallon discount depth
- 115,000+ EV charging point roaming network
- Shell S Pay direct-checking integration
Critical Frictions
- Broken third-party authentication system
- Registration scroll bug preventing new user signups
- Severe Android performance disparity (3.2 rating)
Growth Levers
- Voice-activated fueling (Alexa integration)
- In-app C-store food ordering (Sheetz model)
- Plug & Charge functionality for EV users
Market Threats
- Exxon's superior technical stability and voice integration
- GasBuddy's brand-agnostic price aggregation
- Upside's high-perceived-value cashback model
What are the next best moves?
Fix the registration scroll bug immediately.
Users report an inability to complete the password field because it is scrolled off-screen, directly blocking new user acquisition.
Stabilize the third-party authentication backend.
Sentiment data indicates a 'functional collapse' where existing users cannot log in, leading to immediate churn to Exxon and Chevron.
Audit and optimize the Android payment flow.
The 3.2 Android rating vs 4.79 iOS rating suggests a fragmented experience that is losing the battle against Exxon's 4.7-rated Android app.
Feature Gaps vs Competitors
- Voice-activated fueling (available in Exxon Mobil Rewards+)
- Plug & Charge functionality (available in Tesla and EVgo)
- In-app food ordering (available in Sheetz)
Key Takeaways
Shell leads on loyalty depth and EV network scale, but is currently failing on basic technical execution. If I were the PM, I would halt all new feature development to fix the 'broken' authentication and registration UI, as these are currently negating the competitive advantage of the 10c/gallon Platinum reward.
Where Is It Heading?
Mixed Signals
Upset user base reporting 'functional collapse' due to broken authentication.
Maintains #5 Free ranking in Navigation, indicating strong brand pull despite bugs.
Recent updates focused on pricing visibility and offer expansion, but core stability remains unaddressed.