SmartLine is a business utility app providing a second phone number for mobile devices on iOS.
Product velocity
Dormant
Daily rank 🇺🇸
—
Business
Sentiment
4.7
44k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
Users hire SmartLine to separate business and personal communications without carrying a second device, though the current service transition forces them to seek alternatives due to data loss.
For Small business owners and professionals seeking to separate business communications from personal phone numbers.
What does it look like?
Key features
Routes calls via cellular network rather than VOIP to ensure audio clarity.
Automatically diverts identified spam to voicemail to protect business time.
Converts audio messages to text for rapid review.
How much does it cost?
Subscription-only model requiring active billing through iTunes or GoDaddy to maintain the second phone number.
Velocity
Dormant developmentopaqueShow more...
The app has not received a functional update in over 740 days, effectively classifying it as a zombie project. The latest release served only to notify users of the service's end-of-life transition to a different product, GoDaddy Conversations. There is no ongoing development or maintenance activity for this application.
Who built it?
User Sentiment
What do users think recently?
The recent review mood reads upset. Users appreciate long-term users previously valued the ability to maintain a separate business phone line on mobile.
How are ratings & reviews evolving?
What users say, by theme
- Long-term users previously valued the ability to maintain a separate business phone line on mobile
- Forced migration to a new messaging product causes significant data loss and service downtime for businesses
49 of 49 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for SmartLine Second Phone Number
How's the Business market?
SmartLine holds a 4.73 rating across 43,937 total ratings, but the lack of updates for 741 days signals a product in terminal decline. The forced migration to a new platform is driving negative sentiment, as users report data loss and service instability.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for SmartLine Second Phone Number
Where is it heading?
The service is in a terminal decline phase as the migration to a new platform forces users to seek alternatives. The lack of investment in the legacy product means that churn will continue until the service is fully decommissioned, so the PM must focus on user retention during the transition.
- The forced migration to a new platform causes significant data loss, which accelerates user churn and erodes the remaining subscriber base.
- The 24-month update silence confirms the product is in sunset mode, leaving users without critical bug fixes or performance improvements.
The SWOT
- Cellular-based calling provides audio reliability superior to standard VOIP-only competitors
Next best moves
Sunset the legacy app because the migration to GoDaddy Conversations is already underway and user sentiment is at a breaking point → stop the reputational damage.
The counter-intuitive read
The forced migration is not a failure of…
Read the full takeSince the last report: The product remains in a zombie state with no feature development, but the strategic outlook has shifted from attempting to fix the migration to accepting the sunset of the legacy application.
Bottom line
SmartLine provides a reliable cellular-based calling mechanism, but the forced migration has destroyed user trust and caused significant data loss, so the PM should prioritize a clean exit and migration path to retain the remaining user base.
Unlock 2 critical frictions, 1 market threat and the analyst’s take.
Access the full report for freeSources
- [1] App Store, source
Report last updated