SmartLine Second Phone Numberv4.51.0

Released August 1, 2024Major

iOS

The latest major update triggered a severe negative reaction, causing the average rating to drop from 1.67 to 1.31 stars. Users report significant service disruption, including loss of access to business numbers and forced changes to billing methods. The migration process has effectively compromised core communication functionality for the user base.

What changed

New featureAnnouncement of service sunsetting and migration to GoDaddy Conversations
New featureIn-app notifications for migration scheduling
MonetizationPrompts for missing App Store subscription data for migration
ComplianceBusiness registration requirement for SMS compliance with carrier regulations

Reception

15/ 100 impact scoreStrongly Negative

What didn't

New feature
backfired
The migration to a secondary service triggered a 0.36 star rating decline and widespread reports of lost access to business numbers.
Monetization
backfired
Users report friction due to the removal of Apple subscription billing in favor of mandatory credit card entry.

How it played out

Retrospective analysisAugust 12, 2026

The average rating declined by 0.36 stars following the forced migration to a secondary service. Users report significant friction during the transition, specifically citing blocked access to existing business numbers and the removal of preferred billing methods. The update momentum is weakening as the migration process appears to disrupt core business communication for the user base.

-0.36 ★

Sentiment shift

New complaints (3)

Forced migration to a separate application causes data access loss and service disruptionhighversion-tied

Mandatory credit card entry replaces previous Apple subscription billing methods during migrationmediumversion-tied

Users report inability to complete account setup or receive business calls post-migrationmediumversion-tied

Marlvel takeaways

Restore support for existing Apple subscription billing methods to reduce user friction during the migration process.
Address the high-frequency reports of service disruption and inability to receive business calls to prevent further churn.
Provide clear, non-disruptive migration paths that preserve existing account data and access to business numbers.

Original release notes

The SmartLine service will end on 9/30/2024 and we'll be moving your SmartLine number to our upgraded messaging product, GoDaddy Conversations.  We'll notify you in the app when we're about to start the move for your number.  You can continue using SmartLine as normal during this transition and until the move is complete.

- If you purchased the SmartLine subscription via App Store, you may be prompted to provide missing information before we can move you.

- If you send text messages, register your business immediately when prompted in the app.  This will help ensure you’ll able to text when you move over to GoDaddy Conversations. This is due to an industry wide effort by U.S. mobile carriers (Verizon, AT&T, & T-Mobile) to help reduce unwanted spam messages. You are required to register your business number to send text messages on their platforms.

For more information: https://www.godaddy.com/help/smartline-is-being-replaced-by-godaddy-conversations-41808