SoundCloud: The Music You Love

SoundCloud: The Music You Love

By SoundCloud Global Limited & Co KG

SoundCloud is a music discovery and streaming platform for independent artists and listeners, featuring DJ sets, remixes, and underground tracks on iOS and Android.

The App DNA

What makes this app unique?

Listeners use SoundCloud to access niche content and unreleased tracks that are unavailable on mainstream streaming services, while creators use it to build direct-to-fan distribution channels.

For Independent music creators and listeners seeking niche genres, DJ sets, and direct connection with emerging artists.

What does it look like?

Key features

Fan-Powered Royaltiesedge

Direct payment model where subscription fees are distributed based on individual user listening habits rather than a pro-rata pool.

Community Engagement Toolsedge

Messaging, comments, and First & Top Fans lists that track and reward listener loyalty to specific artists.

Artist Uploadsedge

Direct-to-platform distribution for creators to share original tracks and DJ sets.

How much does it cost?

subscriptionFree tier with ad-supported playbackSoundCloud Go for ad-free and offline listeningSoundCloud Go+ for premium tracks, DJ integrations, and fan-powered royalties

Freemium model segments users by ad-tolerance and creator-support features, with a specific entry-level artist plan.

Velocity

Active developmentperformanceopaqueShow more...

SoundCloud maintains an active development pace, shipping approximately 0.38 releases per week over the analyzed period. The release history is characterized by consistent, minor updates focused on performance and stability. Because the release notes are uniformly opaque, it is likely that the publisher is utilizing server-side feature flags or A/B testing to deploy changes rather than relying on App Store changelogs. The development trend remains stable, with no evidence of major feature launches or live-ops events in the recent history.

See all version history

Who built it?

SoundCloud Global Limited & Co KG

1 app tracked · Music

Explore the full publisher profile

User Sentiment

What do users think recently?

Fresh user feedback skews excited. Users appreciate extensive music library and underground discovery options keep listeners engaged beyond mainstream streaming services and independent artists utilize the platform as a primary distribution channel to grow their audience base, but report increased frequency of advertisements disrupts the listening experience for free-tier users during playback.

How are ratings & reviews evolving?

Jun 29: 390 reviews (323 positive · 18 neutral · 49 negative)Jul 6: 628 reviews (506 positive · 31 neutral · 91 negative)Jul 13: 651 reviews (538 positive · 37 neutral · 76 negative)Jul 20: 692 reviews (565 positive · 34 neutral · 93 negative)692Jul 27: 619 reviews (494 positive · 39 neutral · 86 negative)Aug 3: 674 reviews (523 positive · 49 neutral · 102 negative)Aug 10: 679 reviews (556 positive · 33 neutral · 90 negative)Aug 17: 676 reviews (530 positive · 31 neutral · 115 negative)Aug 24: 680 reviews (544 positive · 34 neutral · 102 negative)Aug 31: 631 reviews (522 positive · 33 neutral · 76 negative)Sep 7: 629 reviews (511 positive · 38 neutral · 80 negative)Sep 14: 596 reviews (488 positive · 30 neutral · 78 negative)Sep 21: 582 reviews (449 positive · 33 neutral · 100 negative)Sep 28: 63 reviews (52 positive · 3 neutral · 8 negative)Jun 29Sep 28
Positive Neutral Negative
4.3

Weekly average review rating

Google Play
4.67 · 7.5M
App Store
4.84 · 1.8M

What users say, by theme

What Users Love
  • Extensive music library and underground discovery options keep listeners engaged beyond mainstream streaming services
  • Independent artists utilize the platform as a primary distribution channel to grow their audience base
  • Offline listening capabilities provide reliable access to saved music during periods of limited connectivity
What Frustrates Users
  • Increased frequency of advertisements disrupts the listening experience for free-tier users during playback
+ 2 more themes
What Users Want 2 requests inside

120 of 8723 recent reviews analyzed · high confidence · Excited overall

Read the full review analysis

Unlock 2 more frustration themes and 2 user requests, each backed by review evidence.

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Competition

Competitive landscape for SoundCloud: The Music You Love

How's the Music market?

SoundCloud maintains a top-tier presence in the Music category across 193 countries, holding a #6 Grossing position in the UAE and #5 in Germany. The consistent top-10 category ranking despite recent technical instability signals strong brand lock-in among underground music enthusiasts.

Read the market outlook

The rivals identified

MyMixtapez: Playlists 24/7

By My Mixtapez

Both platforms target listeners seeking niche, non-mainstream content, with SoundCloud focusing on independent creator uploads and MyMixtapez on hip-hop curation.

  • MyMixtapez uses human-curated hourly playlist drops to drive daily sessions, whereas SoundCloud relies on an open-upload model for discovery.
  • MyMixtapez features exclusive artist interviews to build cultural authority, while SoundCloud utilizes fan-powered royalties to incentivize listener-artist loyalty.
SoundCloud: The Music You Love vs MyMixtapez: Playlists 24/7

Unlock the head-to-head verdict: where this rival wins, and where it loses.

Access the full report for free

The Analyst's Read

Key takeaways for SoundCloud: The Music You Love

Where is it heading?

The music streaming market is consolidating around high-stability, offline-capable discovery platforms. SoundCloud's current maintenance-mode cadence leaves it exposed to rivals like Audiomack, which are actively capturing the underground segment through better technical reliability. The platform must prioritize playback stability to prevent further user migration.

  • Technical instability and login failures following the latest update prevent users from accessing their libraries, directly increasing churn risk.
  • The platform's unique library of underground music continues to attract indie creators, maintaining a strong moat against mainstream streaming services.

The SWOT

Core Strengths
  • Open-upload model creates a unique library of niche tracks
  • First & Top Fans lists gamify artist-listener loyalty
Critical Frictions 2 weaknesses inside
Growth Levers
  • Offline-first mode could reclaim users migrating to Audiomack
  • Sleep timer feature would address top-requested utility gap
Market Threats 2 threats identified

Next best moves

1 Pivot · 1 Invest

Rebuild offline playback logic because erratic skipping is a top-3 complaint → restore daily active habit

+ 1 more prioritized move

The counter-intuitive read

The platform's aggressive ad frequency is not just a monetization lever…

Read the full take

Feature gaps

Offline-first listening mode (available in Audiomack but absent here) +1

Since the last report: Technical instability has intensified, with new reports of login failures and account access issues now joining offline playback errors as primary churn drivers. This has forced a pivot in the product roadmap to prioritize core stability over UI refreshes.

Bottom line

SoundCloud's discovery-first model remains a powerful retention lever, but technical instability in offline playback is actively eroding the user base. Resolving these playback regressions would stabilize the core listening experience and mitigate the migration to offline-first competitors.

Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.

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FAQ

Is SoundCloud free to use?
Yes, SoundCloud offers a free tier with ad-supported playback. Premium features like ad-free listening, offline access, and exclusive tracks are available through SoundCloud Go and Go+ subscriptions.
How does SoundCloud compare to Audiomack?
Both platforms focus on independent music discovery. However, Audiomack is often cited for a more reliable offline-first listening experience, whereas SoundCloud emphasizes social community features like comments and artist-fan lists.
Does SoundCloud work offline?
SoundCloud Go and Go+ subscribers can save tracks for offline listening. However, recent user reviews report that offline playback can be inconsistent, with some users experiencing skipping or loading errors.
What are the best alternatives to SoundCloud?
Listeners seeking independent music and DJ sets often consider Audiomack for its offline-first focus, Mixcloud for long-form DJ mixes, or Bandcamp for high-fidelity purchases and direct-to-fan support.

Sources

  1. [1] Play Store listing, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by SoundCloud: The Music You Love, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

Technical instability has intensified, with new reports of login failures and account access issues now joining offline playback errors as primary churn drivers. This has forced a pivot in the product roadmap to prioritize core stability over UI refreshes.

declined

Emergence of Login Failures

added

Sleep Timer Opportunity

Roadmap Pivot

Cite this report

Marlvel.ai. “SoundCloud: The Music You Love Intelligence Report.” Updated Aug 5, 2026. https://marlvel.ai/apps/soundcloud-the-music-you-love

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