Start Fasting Now is a health and fitness app for intermittent fasting, providing personalized schedules and progress tracking on iOS.
Product velocity
Intense
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.8
63 reviews
Nemesis
BodyFast: Intermittent Fasting
The App DNA
What makes this app unique?
Users hire the app to manage weight loss and metabolic health through structured, timer-based fasting routines that simplify complex health goals.
For Individuals seeking weight loss and metabolic health improvement through structured intermittent fasting routines.
What does it look like?
Key features
Customized fasting schedules tailored to individual lifestyle and health goals
Visual data monitoring for health metrics and fasting duration
Push notifications for fasting and eating windows
Access to a user group for experience sharing and encouragement
Curated insights and health tips from experts
How much does it cost?
Subscription model anchored at $5.99/week, utilizing a short 3-day trial to drive initial conversion.
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
Epiphany Digital
6 apps tracked · Health & Fitness
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Track My Pills NowUser Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Start Fasting Now
How's the Health & Fitness market?
The app maintains a 4.84 rating on the iOS platform, but its limited review count of 63 suggests a nascent market presence compared to category heavyweights.
Read the market outlookThe rivals identified
By BodyFast GmbH
With over 365,000 reviews and consistent bi-monthly updates, BodyFast is the dominant, highly-active market leader in the dedicated intermittent fasting niche.
- Offers a massive library of personalized fasting programs that adapt to user progress over time.
- Maintains a high-frequency release cadence, shipping three major updates in the last six months alone.
- Provides deep integration with health data ecosystems to correlate fasting windows with physical activity metrics.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Start Fasting Now
Where is it heading?
The intermittent fasting market is consolidating around apps that offer deep health-data integration and scientific longevity metrics. Start Fasting Now remains exposed to these incumbents, so the PM must bridge the feature gap to prevent long-term erosion of the user base.
- Recent updates focused on stability and bug fixes, indicating a maintenance-mode posture rather than active feature expansion.
- The lack of wearable integration limits the app's utility for health-conscious users, which compounds the risk of churn to data-rich competitors.
The SWOT
- Lean onboarding interface reduces entry friction for fasting novices
- Community support features increase user switching costs
- Untapped B2B education partnerships
- Integration with wearable health data to improve personalization
Next best moves
Ship cloud save because it is a standard expectation for health tracking apps → reduce data-loss frustration
+ 1 more prioritized moveThe counter-intuitive read
The app's simplicity is a liability, not an asset; in the fasting market…
Read the full takeFeature gaps
Wearable health data integration (available in BodyFast but absent here) +2
Since the last report: The app pivoted to a subscription-based monetization model and refined its market positioning to target weight-loss-oriented users, while identifying critical feature gaps against established competitors.
Bottom line
Start Fasting Now holds a niche position through its simplified timer interface, but its high subscription price relative to content depth risks churn, so the PM should prioritize feature parity in health-data integration to defend against established rivals.
Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated