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Epiphany Digital
For health-conscious individuals and fitness enthusiasts seeking low-friction tools for monitoring vitals, nutrition, and sleep habits.
Known for
For health-conscious individuals and fitness enthusiasts seeking low-friction tools for monitoring vitals, nutrition, and sleep habits.
Providing mobile-first health tracking utilities that leverage smartphone sensors to help individuals monitor cardiovascular and lifestyle metrics.
Target audience
Portfolio
Free 6Last updated
Track My Calories Now
v2.26
3mo ago
Primary focus
Mobile health and wellness tracking utilities
Scale
indie
Target audience
Health-conscious individuals and fitness enthusiasts seeking low-friction tools for monitoring vitals, nutrition, and sleep habits.
The publisher is highly active, having released 28 updates across its 6 apps in the last 6 months, with the most recent major update occurring within the last 30 days.
6 apps analysed
Community support features increase user switching costs
Calorie-counting methodology provides a clear framework for weight management
Single-market publisher — every app ships only to United States.
Based on 3 of 6 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
With over 750k reviews and a 16-year history, this is the definitive incumbent in the calorie tracking space.
Strategic outlook coming soon.
What fed this analysis
With over 365,000 reviews and consistent bi-monthly updates, BodyFast is the dominant, highly-active market leader in the dedicated intermittent fasting niche.
Dominates the behavioral psychology segment of the market, moving beyond simple calorie counting.
A highly polished, medically-focused alternative that prioritizes clinical accuracy over generic weight loss.
A direct niche competitor that utilizes aggressive, conversion-focused design patterns to capture the weight-loss-oriented fasting audience.
The market leader for specialized diet tracking, proving that niche-specific features can capture massive audiences.
A primary direct competitor that pioneered the fasting-specific app category and maintains a massive, loyal user base.
Adjacent fitness tracking that captures the workout-centric user who also needs nutrition data.
A design-forward competitor that emphasizes aesthetic UI and simplified, AI-assisted logging.
A recent entrant leveraging aggressive AI-first development to disrupt manual logging workflows.
Targets the 'lazy' or time-poor demographic with short, high-impact fitness content.
An emerging threat with high velocity, having shipped 11 updates in the last six months to rapidly iterate on its feature set.
