Track My Calories Now is a health and fitness app for calorie and macronutrient tracking on iOS.
Product velocity
Intense
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.9
132 reviews
Nemesis
Calorie Counter by Lose It!
The App DNA
What makes this app unique?
Users hire the app to manage weight through structured dietary logging, but the current subscription friction forces users to seek more transparent alternatives.
For Individuals focused on weight management or fitness goals requiring structured meal planning.
What does it look like?
Key features
Detailed analysis of protein, fat, and carbohydrate intake.
Camera-based tool for logging nutritional content.
Syncs daily steps and calories burned.
How much does it cost?
Freemium model gates advanced nutritional analytics behind a weekly subscription, anchored by a 3-day trial.
Velocity
Intense developmentShow more...
5 versions in history. Development pace: intense.
Who built it?
Epiphany Digital
6 apps tracked · Health & Fitness
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Daily Water Tracker App.
Track My Pills NowUser Sentiment
What do users think recently?
Review voice lately leans frustrated. Users appreciate calorie tracking methodology provides a clear framework for users managing weight loss goals.
How are ratings & reviews evolving?
What users say, by theme
- Calorie tracking methodology provides a clear framework for users managing weight loss goals
- Subscription cancellation process lacks clear in-app pathways and causes recurring billing frustrations
11 of 11 recent reviews analyzed · moderate confidence · Frustrated overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Track My Calories Now
How's the Health & Fitness market?
The app occupies a niche health-tracking space, but its 11-review sample size and lack of chart presence indicate it has not yet achieved significant market penetration.
Read the market outlookThe rivals identified
By FitNow
With over 750k reviews and a 16-year history, this is the definitive incumbent in the calorie tracking space.
- Massive verified food database reduces manual entry friction compared to smaller, newer competitors.
- Advanced gamification and community challenges drive higher long-term retention than basic tracking tools.
- Deep integration with wearable fitness hardware creates a sticky ecosystem for power users.
Noom Weight Loss, Food TrackerContender
Carb Manager—Keto Diet TrackerContender
Calorie Counter - MyNetDiaryContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Track My Calories Now
Where is it heading?
The health-tracking market is consolidating around apps that minimize manual entry through AI or massive databases. Without addressing its current onboarding and billing friction, this app will struggle to retain users against more polished, high-velocity competitors.
- Subscription cancellation friction causes recurring billing complaints, which erodes trust and increases the likelihood of negative store ratings.
- Registration flow stalls prevent new users from completing setup, which limits the top-of-funnel conversion rate into active daily users.
The SWOT
- Apple HealthKit integration compounds switching costs via data aggregation
- Calorie-counting methodology provides a clear framework for weight management
- Untapped B2B partnerships with fitness centers
- Integration of computer-vision logging to reduce manual entry
Next best moves
Ship in-app subscription cancellation pathway because current billing complaints drive high churn → stabilize user retention.
+ 1 more prioritized moveThe counter-intuitive read
The app's small review volume is an advantage: it allows for rapid…
Read the full takeFeature gaps
Massive verified food database (available in Lose It! but missing here) +1
Since the last report: The app transitioned to a more aggressive subscription-based model, which has introduced significant user friction and negative sentiment regarding billing and onboarding.
Bottom line
The app provides a functional calorie-tracking framework, but the high-friction subscription and onboarding flows create significant churn, so the PM must prioritize fixing the cancellation and registration pathways to stabilize the user base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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