BeSticky is a photo-to-sticker creation tool for messaging apps, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Photo & Video
Sentiment
4.6
907k reviews
Nemesis
Sticker.ly - Sticker Maker
The App DNA
What makes this app unique?
Users hire the app to bypass the limitations of standard sticker libraries, seeking a way to turn personal photos into expressive chat assets.
For Social media users and messaging app enthusiasts who want to create personalized, expressive content for their chats.
What does it look like?
Key features
Automated background removal and face detection for sticker creation from user photos
Conversion of videos and GIFs into animated stickers for messaging platforms
Direct export of sticker packs to WhatsApp, iMessage, Telegram, and Signal
How much does it cost?
Subscription model anchored at $29.99 annually, utilizing multiple trial durations to maximize conversion.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app exhibits a maintenance-level cadence, with the most recent release occurring in February 2026 after a nearly two-year gap since the previous update in March 2024. Development activity is limited to minor bug fixes and performance improvements with no evidence of new features or live operations. The long intervals between releases suggest a low-priority maintenance cycle rather than active feature development.
Who built it?
IRONTECH
9 apps tracked · Photo & Video
Photo Collage - Collageable
Filterra- Filters for Pictures
Video Maker & Editor: Dizzi AI
AI Video Photo・DreamPix Editor
My Color Analysis・AI StyleLab
AI Home Design: DecoLab
Tiempo en Pantalla - Finik
Facelab: Face & Body EditorUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate simple sticker creation tools allow users to quickly personalize their messaging experience, but report aggressive subscription prompts and paywalls prevent users from testing core features.
How are ratings & reviews evolving?
What users say, by theme
- Simple sticker creation tools allow users to quickly personalize their messaging experience
- Aggressive subscription prompts and paywalls prevent users from testing core features
99 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Sticker Maker - BeSticky
How's the Photo & Video market?
The app maintains a 4.6-star rating across nearly 900,000 total ratings, indicating high utility despite monetization friction. The reliance on subscription-gated features creates a revenue-focused position that risks long-term user retention against free-to-use competitors.
Read the market outlookThe rivals identified
By NAVER Z Corporation
With over 2.3 million reviews and a high-velocity release cadence, Sticker.ly dominates the sticker-creation niche through massive scale and social integration.
- Integrates a massive social community for sharing sticker packs directly within the app ecosystem
- Leverages advanced AI-driven auto-cutout technology that significantly reduces user effort for sticker creation
- Provides a global discovery feed that keeps users engaged beyond the initial sticker creation session
GIPHY: The GIF Search EngineContender
Picsart GIF & Sticker MakerContender
Sticker Maker StudioContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Sticker Maker - BeSticky
Where is it heading?
The sticker-creation market is consolidating around social-discovery platforms, leaving utility-only apps like BeSticky vulnerable to churn. Unless the app addresses its monetization friction and technical stability, it will continue to lose casual users to competitors that offer a more seamless, free-to-use experience.
- Technical failures in the photo-processing pipeline erode user trust, leading to increased churn among new users.
- Recent updates focus on stability and ad-free experiences, indicating a shift toward maintenance rather than aggressive feature expansion.
The SWOT
- Cross-platform export compatibility across four major messaging apps
- AI-driven background removal reduces user effort
- Untapped B2B partnerships for sticker-pack distribution
- Improved sticker management tools to reduce interface clutter
Next best moves
Pivot monetization to a freemium model because aggressive paywalls drive high churn → improve retention
+ 1 more prioritized moveThe counter-intuitive read
The app's aggressive monetization is not a bug but a survival mechanism against Sticker.
Read the full takeFeature gaps
Social discovery feed (available in Sticker.ly but absent here) +1
Since the last report: The app transitioned to an aggressive subscription-based monetization model while development activity slowed to a maintenance-only cadence.
Bottom line
BeSticky holds a strong utility position through its AI-crop tool, but aggressive monetization creates a churn risk that outweighs its current revenue gains, so the PM should prioritize fixing core technical stability to stabilize the user base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated