Sticker Maker is a photo and video editing tool for iOS and Android that converts personal media into custom stickers for WhatsApp and iMessage.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Photo & Video
Sentiment
4.6
896k reviews
Nemesis
Sticker.ly - Sticker Maker
The App DNA
What makes this app unique?
Users hire the app to personalize their digital conversations with unique visual content, bypassing the limitations of generic sticker packs found in messaging platforms.
For Social media users and messaging app enthusiasts looking to personalize their digital conversations with custom-made content.
What does it look like?
Key features
Smart detection tool isolates subjects from photos for sticker creation
Converts video clips and GIFs into animated stickers for messaging apps
Groups custom stickers into thematic collections for export to WhatsApp and iMessage
How much does it cost?
Subscription-based model with an ad-supported free tier, gating advanced creation tools behind a recurring payment.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app ships approximately 0.18 releases per week, placing it firmly in the maintenance tier. Development is characterized by infrequent, minor updates focused exclusively on stability and bug fixes. There is no evidence of new feature development or live operations in the observed data. The release cadence has remained stable but low over the past year.
Who built it?
AlgoTwist
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Hide Photos Videos: Photo LockUser Sentiment
What do users think recently?
Review voice lately leans excited. Users appreciate the sticker creation process provides a simple and enjoyable experience for casual users, but report inconsistent sticker sizing and pay-to-use size tiers frustrate users seeking customization.
How are ratings & reviews evolving?
What users say, by theme
- The sticker creation process provides a simple and enjoyable experience for casual users
- Inconsistent sticker sizing and pay-to-use size tiers frustrate users seeking customization
67 of 67 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Sticker Maker: Make & Create
How's the Photo & Video market?
The app maintains a 4.6-star rating on iOS, but its reliance on subscription-gated features for basic customization limits its growth against free, community-driven rivals.
Read the market outlookThe rivals identified
By NAVER Z Corporation
Dominates the sticker-specific niche with massive scale and high-frequency social integration, making it the primary benchmark for user-generated sticker content.
- Integrates directly with social platforms for one-tap sticker exports, bypassing manual file management workflows.
- Leverages a massive community-driven library that allows users to discover and download existing sticker packs instantly.
- Focuses on social discovery and sharing loops rather than just individual creation tools.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Sticker Maker: Make & Create
Where is it heading?
The sticker-creation market is consolidating around social-discovery platforms, leaving utility-first apps like Sticker Maker exposed to content-starved users. The app must prioritize library management and file-format flexibility to maintain its position as a power-user tool before the market shifts entirely to community-driven alternatives.
- Inconsistent sticker sizing complaints in the latest version erode user trust, which compounds the churn risk against free-to-use competitors.
- The ad-free experience update in the latest release improves session quality, which helps retain casual users who value a clean interface.
The SWOT
- Lightweight creation workflow
- Direct messaging platform integration
- Implement transparent file format support
- Introduce folder-based library management
Next best moves
Audit sticker sizing gate because user complaints cite it as a top barrier → increase conversion.
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of a community library is its greatest strength…
Read the full takeFeature gaps
Community-driven sticker library (available in Sticker.ly but absent here) +1
Since the last report: The app transitioned to a subscription-gated monetization model and entered a maintenance-only development phase, introducing user friction regarding sticker customization.
Bottom line
Sticker Maker succeeds as a utility-focused creation tool, but its monetization friction on basic features risks churn to free, community-driven alternatives, so the PM should prioritize removing barriers to basic customization to stabilize the user base.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated