Report updated May 5, 2026
Sticker Maker: Make & Create
For social media users and messaging app enthusiasts looking to personalize their digital conversations with custom-made content.
Sticker Maker: Make & Create is a well-regarded photo & video app that is available. With a 4.6/5 rating from 896.3K reviews, it maintains solid user satisfaction. Users particularly appreciate the sticker creation process provides a simple and enjoyable experience for casual users, though inconsistent sticker sizing and pay-to-use size tiers frustrate users seeking customization remains a common concern.
What is Sticker Maker: Make & Create?
Sticker Maker is a photo and video editing tool for iOS and Android that converts personal media into custom stickers for WhatsApp and iMessage.
Users hire the app to personalize their digital conversations with unique visual content, bypassing the limitations of generic sticker packs found in messaging platforms.
Current Momentum
v1.15 · 2mo ago
Maintenance- Shipped ad-free experience in latest release.
- Maintained stability through recent bug fixes.
Active Nemesis
Sticker.ly - Sticker Maker
By NAVER Z
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Smart detection tool isolates subjects from photos for sticker creation
Converts video clips and GIFs into animated stickers for messaging apps
Groups custom stickers into thematic collections for export to WhatsApp and iMessage
How much does it cost?
- Free tier with ad-supported access
- Premium subscription required for full app usage
Subscription-based model with an ad-supported free tier, gating advanced creation tools behind a recurring payment.
Who Built It?
AlgoTwist
Providing a suite of focused utility and media tools designed to simplify daily digital tasks while prioritizing user privacy and intuitive design.
Portfolio
13
Apps
What other apps does AlgoTwist make?
Phone Cleaner for iPhone, iPad
Square No Crop - Fit Full Size
Private Web Browser Incognito
Add Music To Video and Picture
Video Merger of Multiple Clips
File Converter to the Formats
Explore the full AlgoTwist report
Portfolio breakdown, audience, momentum, and every app published by AlgoTwist.
What do users think recently?
High confidence · 67 reviews analyzed · Based on 67 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate the sticker creation process provides a simple and enjoyable experience for casual users, but report inconsistent sticker sizing and pay-to-use size tiers frustrate users seeking customization.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Sticker Maker: Make & Create?
How's The Photo & Video Market?
Market outlook for this category
Available very soon
The rivals identified
Nemeses(1)
Dominates the sticker-specific niche with massive scale and high-frequency social integration, making it the primary benchmark for user-generated sticker content.
Differentiators
- Integrates directly with social platforms for one-tap sticker exports, bypassing manual file management workflows.
- Leverages a massive community-driven library that allows users to discover and download existing sticker packs instantly.
- Focuses on social discovery and sharing loops rather than just individual creation tools.
Head to head
The target app must decide whether to compete on social features or double down on being the fastest, most reliable local creation tool for power users.
Contenders(2)
A high-volume competitor in the design space that directly targets the same sticker-creation search intent.
Differentiators
- Offers advanced graphic design overlays that go beyond simple photo-to-sticker conversion workflows.
- Provides a more robust set of editing tools for users who want to customize sticker borders and text.
A direct, utility-focused rival that maintains high user satisfaction within the specific sticker creation niche.
Differentiators
- Prioritizes a streamlined, utility-first UI that minimizes the number of taps required to export a sticker.
- Maintains a consistent release cadence that ensures compatibility with the latest iOS sticker integration standards.
Same space(3)
The standard for animated sticker and GIF discovery, serving as a major alternative for users seeking ready-made content.
Differentiators
- Operates as a massive search engine for visual content rather than a tool for personal creation.
- Provides deep integration into messaging platforms, making it the default choice for quick visual communication.
Leads the market in AI-driven object extraction, which is the core technical requirement for high-quality sticker creation.
Differentiators
- Ships industry-leading AI background removal that consistently outperforms standard manual sticker cropping tools.
- Focuses on professional-grade output quality, attracting users who require clean edges for commercial sticker use.
A broad-spectrum creative powerhouse that captures the 'prosumer' segment of the photo editing market.
Differentiators
- Provides a comprehensive design ecosystem that allows users to create stickers as part of larger marketing projects.
- Utilizes advanced AI-powered background removal and asset generation that far exceeds basic sticker-only apps.
Compare Sticker Maker: Make & Create against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Sticker Maker: Make & Create
Strengths to defend, gaps to attack
Core Strengths
- Lightweight creation workflow
- Direct messaging platform integration
Critical Frictions
- Subscription-gated sticker sizing
- Inconsistent app stability
Growth Levers
- Implement transparent file format support
- Introduce folder-based library management
Market Threats
- Social-discovery apps capturing viral loops
- AI-native editors providing superior extraction
What are the next best moves?
Audit sticker sizing gate because user complaints cite it as a top barrier → increase conversion.
Inconsistent sticker sizing is a top-three complaint theme in sentiment analysis.
Trade-off: Pause the animated-sticker feature expansion to prioritize core utility.
Ship transparent file format support because users request it to remove unwanted borders → improve output quality.
Transparent file support is a top-requested feature to improve visual quality.
Trade-off: Delay the social-sharing UI refresh to focus on core image processing.
A counter-intuitive read
The app's lack of a community library is its greatest strength, as it avoids the content-moderation costs and legal risks that plague larger social-discovery competitors.
Feature Gaps vs Competitors
- Community-driven sticker library (available in Sticker.ly but absent here)
- Real-time social discovery (available in Sticker.ly but absent here)
Key Takeaways
Sticker Maker succeeds as a utility-focused creation tool, but its monetization friction on basic features risks churn to free, community-driven alternatives, so the PM should prioritize removing barriers to basic customization to stabilize the user base.
Where Is It Heading?
Stable
The sticker-creation market is consolidating around social-discovery platforms, leaving utility-first apps like Sticker Maker exposed to content-starved users. The app must prioritize library management and file-format flexibility to maintain its position as a power-user tool before the market shifts entirely to community-driven alternatives.
Inconsistent sticker sizing complaints in the latest version erode user trust, which compounds the churn risk against free-to-use competitors.
The ad-free experience update in the latest release improves session quality, which helps retain casual users who value a clean interface.