Report updated Apr 18, 2026

Sticker Maker - Sticker Create is an established utilities app that is free with in-app purchases. With a 4.7/5 rating from 2.3M reviews, it shows polarized user reception. Users particularly appreciate ease of use, though whatsapp integration issues remains a common concern.

What is Sticker Maker - Sticker Create?

Sticker Maker - Sticker Create is a dominant utility-first application for creating custom WhatsApp sticker packs, boasting over 100M installs on Android. It differentiates itself through advanced manual tools like the Polygon cutter and SelfieCam for animated stickers. While it holds a massive market share, it is currently a 'pure utility' facing stiff competition from social-discovery platforms like Sticker.ly. The app's primary challenge is a critical technical failure in its core WhatsApp export functionality, which is driving mixed user sentiment despite its high overall rating.

Current Momentum

v1.0 · 3mo ago

Maintenance

The app introduced a polygon tool and SelfieCam in January 2026, but has seen no updates in the last 3 months.

Active Nemesis

Sticker.ly - Sticker Maker

Sticker.ly - Sticker Maker

By NAVER Z

Other Rivals

Sticker Maker ®
Top Sticker Maker - WaSticker
Sticker Maker - WASticker
WhatSticker - Sticker Maker
Sticker Maker Studio

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

What Are The Key Features?

SelfieCam Animated StickersDifferentiator

Create animated stickers of yourself using the front-facing camera

Polygon Cutting ToolDifferentiator

Advanced precision tool for cutting out complex shapes from images

WhatsApp IntegrationStandard

Direct export and integration of custom sticker packs into WhatsApp

How much does it cost?

Freemium
  • Free (Ad-supported)
  • In-app purchases (Premium features/Ad removal)

The app leverages a massive user base to drive ad revenue but risks high churn due to 'intrusive' ad frequency reported in reviews. Monetization is focused on power users willing to pay for a cleaner experience.

Who Built It?

Huong Hoang app icon 1
Huong Hoang app icon 2
Huong Hoang app icon 3
Huong Hoang app icon 4

Huong Hoang

(3.3K)

Providing high-velocity social media utilities and viral content creation tools for messaging and short-form video enthusiasts.

Portfolio

13

Apps

Free 12
Entertainment58%
Lifestyle17%
Graphics & Design8%

Explore the full Huong Hoang report

Portfolio breakdown, audience, momentum, and every app published by Huong Hoang.

Go deeper

What do users think recently?

High confidence · Latest 100 of 2.3M total reviews analyzed

What is the recent mood?

Mixed

Recent user voice shows a mixed sentiment. Users appreciate ease of use and creative freedom, but report whatsapp integration issues and intrusive advertisements.

What Users Love

Ease of Use
Creative Freedom

What Frustrates Users

WhatsApp Integration Issues
Intrusive Advertisements

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Sticker Maker - Sticker Create?

Where is it available?

Localized markets (3)

United StatesBrazilPortugal

How's The Utilities Market?

Market outlook for this category

Available very soon

The rivals identified

The outtake for Sticker Maker - Sticker Create

Strengths to defend, gaps to attack

Core Strengths

  • Massive scale with 2.3M+ ratings on Android
  • Advanced manual editing tools (Polygon tool)
  • Unique SelfieCam animation feature
  • Strong brand presence in the WhatsApp utility niche

Critical Frictions

  • Critical bugs in WhatsApp export functionality
  • High ad frequency disrupting the editing workflow
  • Technical instability/crashes during creation
  • Lack of social discovery or community features

Growth Levers

  • Introduce a 'Trending' feed to compete with Sticker.ly
  • Develop a keyboard extension for cross-app utility
  • Implement AI-driven automatic background removal
  • Monetize via premium sticker templates

Market Threats

  • Sticker.ly's social networking moat and creator ecosystem
  • High update velocity from competitors like Top Sticker Maker
  • Platform changes to WhatsApp API that could break utility

What are the next best moves?

high

Resolve WhatsApp Export API Bugs

This is the #1 high-frequency complaint and represents a failure of the app's core value proposition, leading to 1-star reviews.

medium

Optimize Ad Placement Strategy

Users report ads are 'taking over' and making the app 'slow,' indicating that current frequency is exceeding user tolerance thresholds.

medium

Introduce a Discovery/Trending Section

Nemesis Sticker.ly has successfully used social discovery to build a retention moat that this app currently lacks.

Feature Gaps vs Competitors

  • Social discovery feed (available in Sticker.ly)
  • User profiles and creator follows (available in Sticker.ly)
  • Keyboard extension for multi-app use (available in WhatSticker)
  • Meme-first template library (available in Top Sticker Maker)

Key Takeaways

Sticker Maker - Sticker Create is a powerhouse utility that is currently resting on its scale while failing on its core technical promise. If I were the PM, I would freeze new feature development to fix the WhatsApp export bug and then immediately pivot toward a 'Trending' content feed to defend against Sticker.ly's social-first growth.

Where Is It Heading?

Stable

v0.15 added Polygon tool and SelfieCam — active investment in creative differentiators.

High-frequency 'Mixed' mood regarding WhatsApp integration — core loop is currently fragile.

Recent updates focused on Google Drive account switching — maintenance of power-user features.

FAQ

Is Sticker Maker good for making custom WhatsApp stickers?
Yes, it is specifically designed for WhatsApp. It offers manual cropping, a polygon tool for precision, and a SelfieCam for animated stickers. However, recent users report significant issues with exporting finished packs to WhatsApp.
What is the difference between Sticker Maker and Sticker.ly?
Sticker Maker is a utility-focused tool for creating stickers from your own photos. Sticker.ly is a social platform that allows you to discover and follow other creators, providing a massive library of pre-made stickers in addition to creation tools.
Does Sticker Maker have too many ads?
User reviews frequently mention 'endless' and 'intrusive' ads that can slow down the app or interrupt the editing process. It uses an ad-supported freemium model to provide free sticker creation.
What is a good alternative for finding community stickers?
Sticker.ly is the primary alternative if you want to browse millions of stickers created by others. If you need to use stickers in apps like Telegram or iMessage, WhatSticker is a better choice due to its keyboard extension.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Sticker Maker - Sticker Create, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app has evolved into a freemium product with advanced creative features but is currently suffering from significant technical instability and negative sentiment regarding monetization and core functionality.

shifted

Transition to Freemium

declined

Emergence of Critical Technical Complaints

improved

Advanced Creative Toolset

shifted

Development Velocity Slowdown

added

Intrusive Ad Complaints

Cite this report

Marlvel.ai. “Sticker Maker - Sticker Create Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/apps/sticker-maker-sticker-create

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