Sticker Maker - Sticker Create is a photo-to-sticker conversion tool for WhatsApp users on Android and iOS.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Utilities
Sentiment
4.7
2.3M reviews
Nemesis
Sticker.ly - Sticker Maker
The App DNA
What makes this app unique?
Users want to displace generic sticker libraries with personalized content, but the current export failures and ad density create significant friction.
For WhatsApp users looking to personalize their messaging experience with custom memes and photo-based stickers.
What does it look like?
Key features
Records short video clips to generate animated stickers; increases session time and ad-inventory potential.
Manual selection tool for precise image cutouts; acts as a retention lever by encouraging custom pack creation.
Exports sticker packs directly to the messaging environment; serves as a viral acquisition loop.
How much does it cost?
Ad-supported model relies on high-volume user engagement and viral sharing to monetize through ad inventory.
Velocity
Maintenance developmentnew contentUX improvementsShow more...
Development has slowed significantly, with only one release in the last 192 days and no updates on iOS for over two years. The latest release introduced a polygon cutting tool and a selfie camera feature, but the lack of subsequent activity indicates a maintenance-focused or stagnant development cycle. The app is currently in a state of extended inactivity across both platforms.
Who built it?
Huong Hoang
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Avatar Clothes Maker StudioUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate the sticker creation process is intuitive and allows users to generate custom content for messaging platforms and recent additions like the polygon tool and selfie camera provide more creative control for sticker design, but report frequent and intrusive advertisements disrupt the user experience and make the interface feel sluggish.
How are ratings & reviews evolving?
What users say, by theme
- The sticker creation process is intuitive and allows users to generate custom content for messaging platforms
- Recent additions like the polygon tool and selfie camera provide more creative control for sticker design
- Frequent and intrusive advertisements disrupt the user experience and make the interface feel sluggish
50 of 50 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Sticker Maker - Sticker Create
How's the Utilities market?
Sticker Maker - Sticker Create occupies a niche in the Utilities category, relying on viral WhatsApp integration for growth. The lack of a paid tier forces reliance on ad volume, which currently conflicts with the app's utility-focused value proposition.
Read the market outlookThe rivals identified
By NAVER Z Corporation
Sticker.ly is the primary threat, matching this app's scale while successfully pivoting from a creation utility to a social discovery platform with user-generated feeds.
- Social Networking focus: Features user profiles, creator follows, and a community-driven discovery feed, whereas this app is a pure utility.
- Cross-platform community: Leverages a platform-wide ecosystem (NAVER Z) to drive content distribution beyond simple WhatsApp exports.
- Creator-centric UX: Optimized for 'sharing and discovery' rather than just 'creation and export' workflows.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Sticker Maker - Sticker Create
Where is it heading?
The sticker creation market is consolidating around tools that offer higher reliability and lower ad friction. Sticker Maker - Sticker Create remains exposed: without a return to active development and a fix for the export workflow, the current user base will continue to erode toward more stable alternatives.
- Frequent export failures to messaging platforms prevent users from completing the core job-to-be-done, which drives negative sentiment and churn.
- Stalled development cadence (no major updates in over six months) leaves the app vulnerable to competitors with more frequent feature cycles.
The SWOT
- Viral acquisition loop via WhatsApp sticker sharing drives organic install velocity
- Paid ad-free subscription tier could monetize power users frustrated by current ad density
Next best moves
Audit export logic because export failures are a top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The app's high ad density is not just…
Read the full takeSince the last report: Development activity has stalled over the last six months, resulting in a decline in both update frequency and sentiment stability. The app is currently in a state of technical decay, with export failures and ad-related performance issues driving negative user feedback.
Bottom line
Stabilizing the core export workflow is the prerequisite for any further growth, as technical failures currently negate the value of the viral sharing loop. Addressing these reliability gaps will unlock long-term retention before monetization experiments are attempted.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Sticker Maker - Sticker Create free to use?
Why can't I export my stickers to WhatsApp?
Are there alternatives to this app for making stickers?
Sources
Report last updated