Report updated Apr 18, 2026
Sticker Maker - Sticker Create
For casual social media users and messaging enthusiasts who want to personalize their WhatsApp conversations with custom, humorous, or expressive content.
Sticker Maker - Sticker Create is an established utilities app that is free with in-app purchases. With a 4.7/5 rating from 2.3M reviews, it shows polarized user reception. Users particularly appreciate ease of use, though whatsapp integration issues remains a common concern.
What is Sticker Maker - Sticker Create?
Current Momentum
v1.0 · 3mo ago
MaintenanceThe app introduced a polygon tool and SelfieCam in January 2026, but has seen no updates in the last 3 months.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Create animated stickers of yourself using the front-facing camera
Advanced precision tool for cutting out complex shapes from images
Direct export and integration of custom sticker packs into WhatsApp
How much does it cost?
- Free (Ad-supported)
- In-app purchases (Premium features/Ad removal)
The app leverages a massive user base to drive ad revenue but risks high churn due to 'intrusive' ad frequency reported in reviews. Monetization is focused on power users willing to pay for a cleaner experience.
Who Built It?
Huong Hoang
Providing high-velocity social media utilities and viral content creation tools for messaging and short-form video enthusiasts.
Portfolio
13
Apps
What other apps does Huong Hoang make?
OC Avatar Maker: PFP Creator
StarGazer: Live Sky Map View
Falling Filter Challenge
Insect & Bug: Funny Filters
Reverse Singing: Fun Audio
Say Word On the Beat Challenge
Explore the full Huong Hoang report
Portfolio breakdown, audience, momentum, and every app published by Huong Hoang.
What do users think recently?
High confidence · Latest 100 of 2.3M total reviews analyzed
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate ease of use and creative freedom, but report whatsapp integration issues and intrusive advertisements.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Sticker Maker - Sticker Create?
Where is it available?
Localized markets (3)
How's The Utilities Market?
Market outlook for this category
Available very soon
The rivals identified
The outtake for Sticker Maker - Sticker Create
Strengths to defend, gaps to attack
Core Strengths
- Massive scale with 2.3M+ ratings on Android
- Advanced manual editing tools (Polygon tool)
- Unique SelfieCam animation feature
- Strong brand presence in the WhatsApp utility niche
Critical Frictions
- Critical bugs in WhatsApp export functionality
- High ad frequency disrupting the editing workflow
- Technical instability/crashes during creation
- Lack of social discovery or community features
Growth Levers
- Introduce a 'Trending' feed to compete with Sticker.ly
- Develop a keyboard extension for cross-app utility
- Implement AI-driven automatic background removal
- Monetize via premium sticker templates
Market Threats
- Sticker.ly's social networking moat and creator ecosystem
- High update velocity from competitors like Top Sticker Maker
- Platform changes to WhatsApp API that could break utility
What are the next best moves?
Resolve WhatsApp Export API Bugs
This is the #1 high-frequency complaint and represents a failure of the app's core value proposition, leading to 1-star reviews.
Optimize Ad Placement Strategy
Users report ads are 'taking over' and making the app 'slow,' indicating that current frequency is exceeding user tolerance thresholds.
Introduce a Discovery/Trending Section
Nemesis Sticker.ly has successfully used social discovery to build a retention moat that this app currently lacks.
Feature Gaps vs Competitors
- Social discovery feed (available in Sticker.ly)
- User profiles and creator follows (available in Sticker.ly)
- Keyboard extension for multi-app use (available in WhatSticker)
- Meme-first template library (available in Top Sticker Maker)
Key Takeaways
Sticker Maker - Sticker Create is a powerhouse utility that is currently resting on its scale while failing on its core technical promise. If I were the PM, I would freeze new feature development to fix the WhatsApp export bug and then immediately pivot toward a 'Trending' content feed to defend against Sticker.ly's social-first growth.
Where Is It Heading?
Stable
v0.15 added Polygon tool and SelfieCam — active investment in creative differentiators.
High-frequency 'Mixed' mood regarding WhatsApp integration — core loop is currently fragile.
Recent updates focused on Google Drive account switching — maintenance of power-user features.