Sultan vs its rivals

Side-by-side comparison against Sultan's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Sultan
This App
Core Identity
Developershko daraEYEWIND LIMITEDFanateeLahana GamesSupercent, Inc.RobTop Games ABOakever GamesYEW TECHNOLOGY LIMITEDDianDian Interactive Holding
CategoryGamesGamesGamesGamesGamesGamesGamesGamesGames
PlatformAndroid, iOSAndroid, iOSAndroid, iOSiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSiOS, AndroidAndroid, iOS
Store Metrics
Rating5.0 / 54.6 / 54.7 / 54.6 / 54.7 / 54.5 / 54.7 / 54.6 / 54.6 / 5
Ratings Count1245,227283,379160,824131,58367,604396,2421,017,63936,258
PriceFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateNov 29, 2023Oct 6, 2019Mar 8, 2017May 19, 2020Feb 9, 2023Dec 21, 2016Nov 9, 2021Jan 4, 2019Feb 2, 2013
Last UpdatedMay 13, 2024Dec 28, 2025May 5, 2026Mar 30, 2026Dec 18, 2025Jan 29, 2026Apr 15, 2026Apr 29, 2026Apr 3, 2026
Sentiment & Reviews
Sentimentmixedpositivemixedterriblenegativeexcellentmixednegativenegative
Score55/10075/10035/10018/10035/10082/10045/10035/10035/100
Praises
  • Addictive core gameplay loop provides long-term entertainment value for casual strategy enthusiasts
  • Logical puzzle mechanics provide a sharp mental workout for casual players during downtime
  • Offline accessibility allows for uninterrupted play without requiring an active internet connection
  • Educational crossword mechanics provide a relaxing and mentally stimulating daily habit for long-term players
  • Mental Stimulation
  • Engaging Gameplay
  • Engaging Gameplay
  • Accessibility and Ease of Use
  • Relaxing puzzle gameplay provides a calming mental escape for users during daily downtime
  • Relaxing gameplay loop and aesthetic design provide a calming experience for casual word puzzle enthusiasts
  • Long-term gameplay loop provides consistent relaxation for players over many years
Complaints
  • Aggressive monetization pressure forces players into pay-to-win scenarios to remain competitive
  • Excessive advertisement frequency disrupts the flow of gameplay after every single level
  • Inappropriate hint content in specific levels raises concerns regarding child safety
  • Aggressive ad frequency and intrusive ad behavior disrupt the core gameplay loop post-update
  • Excessive Ad Frequency
  • Misleading Advertising
  • Predatory Monetization
  • Excessive Advertising
  • Game-Breaking Bugs
  • Lack of Content
  • Ad Frequency
  • Aggressive ad frequency and intrusive ad behavior disrupt the core relaxing experience
  • Intrusive ad frequency and duration post-update disrupt the flow of core gameplay for active users
  • Account recovery processes are ineffective and fail to restore progress after device changes
Requests
  • Home screen widget integration to display character artwork and game updates
  • Reduced advertisement frequency or an option to play without constant interruptions
  • Permanent ad-free purchase option requested to replace the current high-cost monthly subscription model
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  • Paid subscription or one-time purchase option to remove advertisements permanently
  • Cross-device progress synchronization would allow players to retain their level history when switching phones
  • Implement a reliable cloud-based account system to prevent permanent loss of farm progress
Strategic Intel
Strengths
  • 22-language trivia database enables global B2B distribution
  • Social community hub drives network effects and session duration
  • High-fidelity character art maintains immersion for role-playing fans
  • High-frequency puzzle completion drives session length
  • Offline-first architecture ensures utility in low-connectivity environments
  • Narrative-driven world progression sustains long-term retention
  • 11-language library functions as a B2B distribution barrier
  • Trivia-based crossword mechanics provide a high-frequency daily habit
  • Broad content variety (trivia, word games, and logic puzzles)
  • Massive user base with over 2.1M ratings on Android
  • Strong positioning for '7-second riddles' and mystery scenarios
  • Addictive core Idle Arcade loop
  • Thematic depth with drive-thru and multi-food menus
  • Massive existing user base (750k+ ratings)
  • Massive community-driven content library (millions of levels)
  • Strong brand loyalty with 'Excellent' sentiment
  • Robust offline playability
  • Offline-first architecture enables session continuity in low-connectivity environments
  • 60,000-puzzle library provides a massive content-moat for long-term engagement
  • 18,000-level library sustains long-term daily usage
  • Offline-first architecture removes connectivity friction
  • Social local-multiplayer mode drives organic acquisition
  • Unlimited barn storage removes inventory friction
  • 21-language library enables international B2B distribution
Weaknesses
  • Aggressive monetization pressure alienates long-term players
  • Technical instability in the latest release prevents consistent access
  • Bloated storage requirements degrade the mobile experience
  • Aggressive ad-to-gameplay ratio triggers high churn
  • Technical instability during touch-based interactions hinders progression
  • Aggressive ad frequency disrupts the core gameplay loop
  • Technical instability post-update causes loading failures
  • No permanent ad-free purchase option for loyal users
  • Extreme ad frequency (ad after every level)
  • Uncompetitive $7/week subscription pricing
  • Misalignment between UA creatives and actual gameplay
  • Aggressive ad-load causing 'Upset' sentiment
  • Progression-blocking bugs (out-of-bounds upgrades)
  • Lack of cross-save functionality
  • Native levels are too short (20-minute completion time)
  • High ad frequency causing user friction
  • Lack of modern technical features like 120Hz support
  • Aggressive ad-frequency drives high churn among long-term users
  • Post-update technical regressions cause significant battery drain
  • 60-90 second unskippable ads drive high churn
  • Technical instability during ad-loading sequences
  • Inaccurate word definitions diminish quality
  • Account recovery failure on device transition
  • Aggressive monetization of essential machines
  • 0.4★ Android-iOS rating gap
Pricingfreemiumfreemiumfreemiumfreemiumfreemiumfreefreemiumfreemiumfreemium
MomentumMaintenanceMaintenanceActiveMaintenanceMaintenanceMaintenanceActiveActiveActive
Update Cadence5 versions, 2 majors/6mo, ~218d avg5 versions, ~83d avg5 versions, 5 majors/6mo, ~16d avg5 versions, ~19d avg5 versions, ~31d avg5 versions, 3 majors/6mo, ~166d avg5 versions, ~11d avg5 versions, 5 majors/6mo, ~6d avg5 versions, 5 majors/6mo, ~30d avg

Compare Sultan head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Sultan, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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