To Do List vs its rivals

Side-by-side comparison against To Do List's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

To Do List
This App
Core Identity
DeveloperElshan AliyevGoogleCoziJulyApps LtdNotion Labs, IncorporatedMicrosoft CorporationDEEP FLOW SOFTWARE SERVICES
CategoryProductivityProductivityProductivityProductivityProductivityProductivityProductivity
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSAndroid, iOSAndroid, iOS
Store Metrics
Rating4.8 / 54.6 / 54.8 / 54.6 / 54.8 / 54.7 / 54.8 / 5
Ratings Count44,00228,828388,2361,23982,8041,035,361320,962
PriceFreeFreeFree$19.99FreeFreeFree
Release DateDec 9, 2015Sep 24, 2015Dec 21, 2010Jul 27, 2013Sep 14, 2017Jan 18, 2011Mar 7, 2023
Last UpdatedApr 22, 2026May 4, 2026Apr 20, 2026Oct 25, 2023May 5, 2026May 4, 2026Apr 17, 2026
Sentiment & Reviews
Sentimentexcellentmixedmixedmixednegativeterriblepositive
Score92/10055/10055/10055/10035/10015/10072/100
Praises
  • Simple task management interface allows users to organize daily schedules without unnecessary cognitive load
  • Cross-device synchronization allows users to maintain a consistent note-taking habit across multiple hardware platforms
  • Simple and clean interface design facilitates quick capture of daily thoughts and important life events
  • Shared family calendar and grocery lists provide essential coordination for busy households
  • Integration with Google Keep and Calendar creates a unified workflow for managing daily personal tasks
  • Relational database structure provides powerful organization for personal and professional knowledge management
  • Cross-device synchronization allows users to access notes across multiple platforms for daily productivity
  • Helpful AI Assistance
  • Fast Response Times
Complaints
  • Occasional performance inconsistencies or minor bugs impact the experience for a small subset of users
  • Systematic application crashes and performance instability following the latest update disrupt the core note-taking workflow
  • Forced integration with external task management applications creates unnecessary friction and bloat for existing users
  • Severe performance lag and freezing during list entry following the latest update
  • Unreliable notification delivery post-update causes users to miss time-sensitive reminders and critical task deadlines
  • Frequent app crashes and UI freezing during text editing sessions on mobile devices
  • Critical synchronization failures and data loss incidents render the application unreliable for daily use
  • Subscription and Billing Issues
  • Limited Functionality/Accuracy
Requests-
  • Granular text formatting options including bold, italics, and font customization are requested for better organization
  • In-note search functionality is required to locate specific keywords within long documents without manual scrolling
  • Search functionality within the lists menu to quickly locate specific items
  • Search functionality within the task list is needed to manage large volumes of stored items
  • Toggle switch to disable or hide AI features from the primary interface
  • Improved stylus and pen tool support for handwriting recognition and better brush customization
-
Strategic Intel
Strengths
  • Distraction-free UI reduces cognitive load for daily planning
  • Cloud sync maintains data state across hardware
  • Smart input reduces task-creation friction
  • System-level Google Workspace integration increases switching costs
  • Cross-device sync reliability sustains daily habit
  • Voice-to-text transcription reduces mobile capture friction
  • Brand positioning entrenched in 'Mom's Choice' demographic
  • Shared-state architecture creates high user switching costs
  • Cross-platform accessibility via web and mobile
  • Focused, lightweight interface reduces cognitive load for power users
  • Google Workspace sync lowers friction for existing professional users
  • Relational database engine enables complex knowledge management systems
  • Template library lowers barrier to entry for new users
  • System-level Microsoft 365 integration drives enterprise adoption
  • Free unlimited sync lowers switching costs
  • Infinite canvas supports complex project workflows
  • Multi-model access for high versatility
  • Unique gamified language learning modules
  • Massive social proof with >1.4M ratings
Weaknesses
  • Premium tier lacks functional utility beyond aesthetic themes
  • No native wearable integration
  • Android-iOS rating gap suggests platform-specific performance inconsistencies
  • 0.7★ Android-iOS rating gap indicates platform-specific instability
  • Lack of in-note search forces manual scrolling
  • No native biometric security for sensitive notes
  • Severe input lag and freezing post-update
  • Data synchronization failures causing list duplication
  • Android-iOS feature parity gap
  • Premium tier at $19.99 exceeds category median for task managers
  • Notification latency erodes daily active habit
  • Recurring task logic requires manual intervention
  • Mobile app crashes during long editing sessions
  • Forced AI elements disrupt core UI
  • Critical sync failures post-update
  • 0.7-star rating gap between iOS and Android
  • Frequent read-only mode locks
  • Billing transparency and legacy subscription recognition
  • Lack of cross-platform wearable support (Apple Watch/Wear OS)
  • Limited image editing capabilities
Pricingfreemiumfreefreemiumpaidfreemiumfreemiumfreemium
MomentumActiveIntenseActiveMaintenanceActiveActiveMaintenance
Update Cadence5 versions, ~11d avg5 versions, ~10d avg5 versions, ~5d avg5 versions, 2 majors/6mo, ~315d avg5 versions, ~5d avg5 versions, ~9d avg5 versions, ~9d avg

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Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by To Do List, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0