Report updated Apr 16, 2026
Transparency -
For brand owners and manufacturers selling on Amazon who need to protect their intellectual property and gain supply chain visibility.
Transparency - is a challenged utilities app that is a paid app. With a 2.4/5 rating from 1.8K reviews, it faces significant user friction.
What is Transparency -?
Current Momentum
v4.0
QR code scan support
Active Nemesis
Certilogo
By Certilogo SpA
Other Rivals
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Scan unique Transparency codes to verify that products are genuine and accurate.
Provides batch or lot-level visibility to identify supply chain issues and diagnose root causes.
Allows brands to share videos, promotions, and product information directly with customers post-purchase.
Proactive system that prevents counterfeit units from being listed or sold in the Amazon store.
Enables brand protection across multiple global Amazon stores with a single enrollment.
How much does it cost?
- No enrollment or subscription fees
- Per-code fees for Amazon-issued or connected serial codes
- Volume-based discounts
Monetization is strictly usage-based (per-unit), aligning brand costs with production volume rather than a flat SaaS fee.
Who Built It?
AMZN Mobile
Extending the Amazon ecosystem to mobile through high-utility consumer services and integrated enterprise logistics tools.
Portfolio
13
Apps
What other apps does AMZN Mobile make?
Amazon Flex
Amazon Fire TV
Amazon A to Z
Amazon Seller
Amazon Business: B2B Shopping
Amazon Kids Parent Dashboard
Explore the full AMZN Mobile report
Portfolio breakdown, audience, momentum, and every app published by AMZN Mobile.
What do users think recently?
Medium confidence · Latest 100 of 461 total reviews analyzed
What is the recent mood?
Recent user voice shows a frustrated sentiment. but report app performance.
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Transparency -?
How's The Utilities Market?
Market outlook for this category
Available very soon
The rivals identified
The outtake for Transparency -
Strengths to defend, gaps to attack
Core Strengths
- Direct integration with Amazon's logistics and listing prevention
- Global scalability across Amazon marketplaces
- No upfront enrollment or subscription costs
- Unique item-level serialization
Critical Frictions
- Very low consumer app rating (2.1 stars)
- Infrequent app updates (last update June 2023)
- Limited utility for non-Amazon sales channels
Growth Levers
- Adoption of Digital Product Passport standards
- Enhanced AR features for post-scan engagement
- Integration with loyalty and warranty programs
Market Threats
- Luxury-focused competitors like Certilogo and Entrupy
- Blockchain-based provenance solutions (VeChain)
- Generic QR/NFC scanning tools built into mobile OS
Key Takeaways
Transparency - is a challenged utilities app that is a paid app. With a 2.4/5 rating from 1.8K reviews, it faces significant user friction.
Where Is It Heading?
Trend analysis
Available very soon