Unicorn Color by Number + is a mobile coloring book app for iOS and Android that provides pixel art templates for stress relief.
Product velocity
Dormant
Daily rank 🇺🇸
—
Entertainment
Sentiment
4.4
902 reviews
Nemesis
Color by Number：Coloring Games
The App DNA
What makes this app unique?
Users hire this app for a low-stakes, timer-free creative outlet that functions without an active internet connection.
For Casual mobile users seeking stress relief through repetitive, low-stakes digital art activities.
What does it look like?
Key features
Converts user-uploaded photos into pixel art templates for coloring; increases time-in-app via user-generated content.
Allows coloring activity without internet; maintains DAU/MAU in low-connectivity environments.
Includes magic wand and color splash to fill areas; reduces friction in complex tasks to increase ad-impression volume.
How much does it cost?
Freemium model relies on ad-supported gameplay with IAP hooks for power-ups or content access.
Velocity
Dormant developmentopaqueShow more...
The development momentum is classified as zombie due to a complete lack of updates in the last 17 months. The most recent release occurred on December 1, 2025, but provided no release notes, and the previous update was in late 2023. There is no evidence of active development, feature iteration, or live operations. The app appears to be in a state of abandonment.
Who built it?
Prometheus Interactive
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Color Widgets & Themes ChangerUser Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate the pixel art coloring mechanic provides a relaxing experience that keeps casual players engaged long-term and unrestricted coloring time allows users to complete complex art pieces without feeling pressured by timers.
How are ratings & reviews evolving?
What users say, by theme
- The pixel art coloring mechanic provides a relaxing experience that keeps casual players engaged long-term
- Unrestricted coloring time allows users to complete complex art pieces without feeling pressured by timers
- Frequent advertisements interrupt the coloring flow and detract from the overall user experience during sessions
36 of 36 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Unicorn Color by Number +
How's the Entertainment market?
The app occupies a specialized niche in the Entertainment category, currently ranking #194 Grossing in Australia and #176 Grossing in South Africa. Its focus on a specific unicorn theme provides a dedicated audience, though the lack of recent updates limits its ability to scale against larger competitors.
Read the market outlookThe rivals identified
By Wildlife Studios
With over 1.6 million ratings and a high-frequency release cadence, this app dominates the color-by-number niche through massive scale and consistent feature iteration.
- Maintains a high-velocity release schedule with 12 updates in the last six months alone
- Leverages a massive, established user base to drive network effects in community coloring challenges
- Provides a highly polished, stable experience that sets the industry standard for pixel art
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Unicorn Color by Number +
Where is it heading?
The digital coloring market is consolidating around apps that offer either infinite AI-generated content or gamified progression. Unicorn Color by Number + remains stable in its niche, but the lack of recent feature investment creates an exposure risk where a single live-ops rival could erode its user base.
- The 17-month release silence indicates a maintenance-only posture, which leaves the app vulnerable to competitors with high-velocity update cadences.
- The timer-free coloring loop remains a strong retention hook for casual users, providing a stable baseline despite the lack of new features.
The SWOT
- Offline-first coloring mechanic sustains DAU/MAU in low-connectivity environments
- Implementing a creator-referral loop for template sharing could drive organic acquisition
Next best moves
Audit data persistence logic because progress loss is a top-reported complaint → stabilize the core retention loop
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of social features is a hidden advantage…
Read the full takeFeature gaps
AI-driven custom page generation (available in Color Pop AI but absent here) +1
Since the last report: The app's outlook has stabilized as it leans into its niche, though it remains vulnerable to AI-driven competitors and unresolved technical stability issues.
Bottom line
Prioritizing data persistence fixes is critical, as the current technical instability directly undermines the app's core value proposition of a relaxing, long-term coloring experience.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated