MARLVEL

UPPAbaby Home vs its rivals

Side-by-side comparison against UPPAbaby Home's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

UPPAbaby Home
This App
Pingo by Findmykids
Nemesis
Cultural Care - Host Family
Contender
CYBEX
Contender
Baby Name Genius: Swipe Names
Contender
Club EnfaBebé
Contender
Policía de niños y muchos más
Peer
Care.com: Hire Caregivers
Peer
Baby Names by BabyCenter
Peer
Cradlewise
Peer
Core Identity
Developer4momsLETEM LTDSignum International AGCYBEX GmbHVerdant LabsMead Johnson NutritionGrafenyCare.com, Inc.Everyday Health, Inc.Cradlewise Inc
CategoryLifestyleLifestyleParenting-ParentingParentingParentingLifestyleHealth & FitnessLifestyle
PlatformiOSiOS, AndroidiOS, AndroidAndroidAndroid, iOSAndroid, iOSAndroid, iOSiOS, AndroidAndroid, iOSiOS
Store Metrics
Rating4.9 / 54.7 / 54.7 / 5-4.6 / 54.6 / 54.5 / 54.3 / 54.5 / 52.8 / 5
Ratings Count16,30013,0341,053-7718421835,9997,121243
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJun 22, 2022May 16, 2018Sep 9, 2024-Jun 10, 2014Oct 26, 2020Mar 17, 2020Oct 10, 2009Feb 5, 2018Sep 22, 2020
Last UpdatedOct 5, 2025May 7, 2026May 12, 2026-May 19, 2026Jan 15, 2026Apr 27, 2026May 13, 2026Dec 3, 2025Apr 30, 2026
Sentiment & Reviews
Sentimentmixedterrible-----terriblenegative-
Score45/10025/100-----15/10025/100-
Praises
  • Remote control functionality allows parents to adjust swing settings without disturbing the sleeping infant
  • Multiple motion and speed settings provide effective soothing options for infants of varying temperaments
  • Parents value the ability to locate family members during emergencies or daily commutes
-----
  • Individual caregivers provide high-quality childcare experiences that build trust with parents
  • The core name discovery algorithm provides a helpful and joyful experience for expectant parents
-
Complaints
  • Bluetooth connectivity failures prevent users from accessing remote control features after the latest update
  • Deliberate removal of support for older hardware models forces users to rely on manual controls
  • Mandatory location permissions create privacy concerns for parents using the app to control nursery devices
  • Surrounding audio recording and constant monitoring features create severe privacy and trust violations
-----
  • Aggressive paywalls prevent users from accessing basic communication features after initial sign-up
  • Technical instability causes login loops and redirects to browser interfaces on mobile devices
  • Frequent application crashes and connectivity errors disrupt the user experience during name selection
-
Requests
  • Integration of white noise or custom audio streaming to enhance the infant sleep environment
  • Removal of the surrounding audio recording feature to restore basic privacy for children
-----
  • Visibility of caregiver activity status helps parents avoid messaging inactive or unavailable users
  • Advanced filtering and search capabilities would allow for more personalized name discovery
-
Strategic Intel
Strengths
  • MotionSync technology replicates natural soothing patterns
  • Bluetooth remote control enables non-intrusive infant soothing
  • Premium hardware brand alignment creates a cohesive nursery experience
  • Specialized GPS-watch hardware compatibility
  • Cross-platform parity across mixed-device households
-----
  • Mandatory background check standard builds user trust
  • HomePay integration increases long-term switching costs
  • Multi-category service breadth captures diverse household needs
  • Cultural data library functions as a B2B distribution moat for Indian parents
  • Collaborative partner-matching feature increases user-to-user referral potential
-
Weaknesses
  • Bluetooth connectivity failures post-update
  • Deliberate removal of support for older hardware models
  • Mandatory location permissions create privacy concerns
  • Premium tier at $12.50/month above category median
  • High battery drain reports on newer devices
-----
  • 2.9 rating on Android vs 4.3 on iOS
  • Aggressive communication paywalls drive user churn
  • Persistent login loop technical debt
  • 0 rating on Android platform
  • High frequency of crash loops during name selection
  • Authentication failures prevent new user registration
-
Pricingfreefreemiumfree-freemiumfreefreesubscriptionfreefree
MomentumZombieActiveIntense-Intense-IntenseActiveMaintenance-
Update Cadence1 versions5 versions, ~14d avg5 versions-5 versions-5 versions5 versions, 2 majors/6mo, ~18d avg3 versions, 2 majors/6mo, ~97d avg-

Compare UPPAbaby Home head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by UPPAbaby Home, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

See methodologyContact support

Data licensed under CC-BY-NC 4.0