Report updated May 26, 2026
Vegan Recipes: Meals & More
For individuals following or transitioning to a vegan or vegetarian diet who require structured meal planning and guided cooking assistance.
Vegan Recipes: Meals & More is an established food & drink app that is free with in-app purchases. With a 3.5/5 rating from 112 reviews, it shows polarized user reception. Users particularly appreciate visual presentation of meal ingredients and finished dishes aids quick recipe identification, though aggressive paywalling of content limits the utility of the free version for casual users remains a common concern.
What is Vegan Recipes: Meals & More?
Vegan Recipes: Meals & More is a plant-based cookbook app for iOS and Android that provides categorized recipes, nutrition facts, and grocery list tools.
Users hire the app to solve the 'what's for dinner' problem within a vegan dietary framework, though the current paywall structure forces a high-friction transition from discovery to utility.
Current Momentum
v3.1 · 21mo ago
Zombie- Ships stability improvements across platforms.
- Maintains static recipe library content.
Active Nemesis
Mealime Meal Plans & Recipes
By Mealime Meal Plans
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Voice-guided, hands-free reading of recipe instructions.
Collection of 750+ plant-based and vegetarian recipes.
Tool to aggregate ingredients into a shopping list.
How much does it cost?
- Free tier with ad support
- Premium tier at $9.99/month
The app uses a content-gating strategy, locking the majority of the recipe library and voice-assist features behind a monthly subscription.
Who Built It?
ASN GROUP
Providing specialized utility applications for religious observance, financial tracking, and social media content creation.
Portfolio
13
Apps
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Explore the full ASN GROUP report
Portfolio breakdown, audience, momentum, and every app published by ASN GROUP.
What do users think recently?
Low confidence · 17 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate visual presentation of meal ingredients and finished dishes aids quick recipe identification, but report aggressive paywalling of content limits the utility of the free version for casual users and technical instability and launch failures prevent access to the core recipe library.
Limited review volume (17 reviews). Sentiment analysis will deepen as more data lands.
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Vegan Recipes: Meals & More?
How's The Food & Drink Market?
Market outlook for this category
Available very soon
Which niche is Vegan Recipes: Meals & More in?
Explore the full Cooking Guides niche
Every app in this space — 121 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Dominates the niche with a high-velocity release cadence and a specialized focus on personalized meal planning that directly overlaps with the target's vegan recipe intent.
Differentiators
- Generates automated grocery lists based on selected recipes to streamline the entire shopping experience
- Offers highly granular dietary filters including vegan, paleo, and keto to drive user retention
- Integrates with major grocery delivery services to convert recipe discovery into immediate transactional value
Head to head
The target app must pivot toward utility-driven features like grocery list generation to compete with Mealime's high-retention planning workflow.
Contenders(3)
Uses high-production video content to dominate the visual discovery phase of the recipe-seeking journey.
Differentiators
- Prioritizes short-form, high-engagement video tutorials that outperform static text-based recipe instructions in social sharing
- Utilizes a powerful brand-as-category moat that drives massive organic traffic through viral social media distribution
Leverages a massive global community of home cooks to provide a bottomless feed of user-generated recipe content.
Differentiators
- Facilitates a social feedback loop where users share photos of their cooked results for every recipe
- Operates a massive, localized content library that provides hyper-relevant regional recipe variations for global users
A mature, high-scale competitor that captures the health-conscious demographic through structured, expert-curated meal plans.
Differentiators
- Curates professional meal plans from expert nutritionists rather than relying solely on user-submitted recipe content
- Supports multi-platform integration with grocery pickup services to bridge the gap between planning and shopping
Same space(3)
A high-quality recipe platform that competes on UI/UX and professional-grade culinary photography.
Differentiators
- Features high-end, editorial-style photography and video production that elevates the perceived value of recipes
- Implements a 'how-to' video library that teaches fundamental cooking techniques alongside specific recipe instructions
Directly serves the vegan audience, though it focuses on restaurant discovery rather than home cooking.
Differentiators
- Provides a location-based map interface to help users find vegan-friendly dining options while traveling
- Builds community trust through a long-standing, verified review system for vegan establishments worldwide
Adjacent health-focused app that captures the same audience through macro-tracking and nutritional data analysis.
Differentiators
- Maintains an industry-leading database of nutritional information that serves as a primary utility for dieters
- Integrates with hundreds of wearable fitness devices to provide a holistic view of health and activity
New entrants(1)
Aggressive release cadence indicates a rapid iteration strategy to capture the meal-planning market.
Differentiators
- Combines social recipe sharing with a visual meal planner to simplify the weekly cooking workflow
- Allows users to import recipes from any website, effectively acting as a universal digital cookbook
Compare Vegan Recipes: Meals & More against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Vegan Recipes: Meals & More
Strengths to defend, gaps to attack
Core Strengths
- Visual-first recipe layout aids quick identification
- Apple Watch integration increases utility in retail environments
Critical Frictions
- Premium tier at $9.99/month exceeds category median
- Technical launch failures prevent access to core library
- Lack of granular search filters
Growth Levers
- B2B partnerships with health-conscious retailers
- Expansion of nutritional data to include macro-tracking
Market Threats
- Mealime's grocery-delivery integration converts discovery to transaction
- Tasty's viral video-first discovery dominates social traffic
What are the next best moves?
Audit launch sequence to resolve freezing because launch failures are the #1 barrier to entry → increase conversion
User complaints explicitly cite launch failures and freezing as preventing access to the core recipe library.
Trade-off: Pause the planned UI refresh for the recipe detail page — stability is a prerequisite for retention.
Adjust paywall gate to unlock 20% more free recipes because users report deceptive marketing → reduce churn
Sentiment analysis shows high frustration with the restrictive nature of the current free tier.
Trade-off: Accept lower immediate conversion to premium — long-term retention requires a functional free utility.
A counter-intuitive read
The app's biggest risk is not its competitors, but its own technical instability, which turns a potential discovery funnel into a negative brand experience that no amount of marketing can fix.
Feature Gaps vs Competitors
- Automated grocery list generation (available in Mealime but missing here)
- Grocery delivery service integration (available in eMeals but missing here)
- Social feedback loop for recipe results (available in Cookpad but missing here)
Key Takeaways
The app provides a visually strong recipe catalog, but technical instability and an overly restrictive paywall prevent it from competing with utility-focused rivals, so the PM must prioritize stability and free-tier value to stop the current churn.
Where Is It Heading?
Mixed Signals
The market for vegan meal planning is consolidating around apps that bridge the gap between recipe discovery and transactional utility. Without a pivot toward grocery integration or improved stability, this app will continue to lose ground to competitors that solve the full meal-planning workflow.
Technical launch failures in the latest release block access to content, which directly correlates with the low Android rating.
Recent updates focus solely on stability, indicating the product is in maintenance mode rather than active feature expansion.