Vivino is the market-leading wine discovery and marketplace app, leveraging a database of 16 million wines and 70 million users. It differentiates itself through high-accuracy label and restaurant list scanning, providing crowdsourced ratings that democratize wine expertise. While it holds a #4 Grossing rank in its category, the app is currently navigating a period of declining sentiment due to aggressive monetization shifts and technical issues regarding user data persistence.
Product velocity
Active
Daily rank 🇺🇸
#200
Food & Drink · free
Sentiment
4.8
357k reviews
Nemesis
Viniou – Wine Cellar Manager
The App DNA
What makes this app unique?
For Wine drinkers ranging from casual consumers to seasoned collectors who value community-driven insights over traditional expert criticism.
Key features
Uses camera to identify wine bottles and instantly retrieve ratings, reviews, and tasting notes.
Tracks user ratings and preferences to provide a 'Match for You' score for new wines.
Direct in-app purchasing from a vetted network of wine merchants.
Scans full restaurant wine lists to identify the best bottles based on user taste.
How much does it cost?
Monetizes through marketplace commissions and a premium subscription. Recent user feedback indicates a shift where previously free features are being paywalled, causing significant friction.
Velocity
Active developmentUX improvementssocial featurescompetitive featuresShow more...
Development is currently active, with the team shipping significant feature updates across both iOS and Android platforms within the last 30 days. The focus has shifted toward integrating platform-specific hardware capabilities and enhancing user privacy controls. Given the cadence of recent releases, the development team is maintaining a high-frequency output of both functional and security-oriented features.
Who built it?
Vivino ApS
2 apps tracked · Food & Drink
Vivino: Drink the Right WineUser Sentiment
What do users think recently?
The recent review mood reads mixed. Users appreciate wine discovery and research, but report aggressive monetization.
How are ratings & reviews evolving?
What users say, by theme
- Wine Discovery and Research
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Vivino: Drink The Right Wine
How's the Food & Drink market?
The rivals identified
By Viniou
Both apps target wine enthusiasts using label scanning to manage wine data, creating direct competition for users seeking to digitize their collections.
- Viniou provides specific ageing guidance for consumption timing, whereas Vivino focuses on community-driven discovery and marketplace purchasing.
- Viniou offers multi-device synchronization for cellar management, while Vivino centers on a massive crowdsourced database of 16 million wines.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Vivino: Drink The Right Wine
Where is it heading?
- Users report losing years of personal wine history — critical utility failure.
- Integration with Apple Visual Intelligence (v2026.15.0) shows continued investment in core OCR tech.
- Frustrated mood regarding the transition of free features to Vivino Premium.
The SWOT
- 16M+ wine database
- 70M user network effect
- Superior OCR for labels and menus
- AI-driven 'Match for You' scores
- Local pickup partnerships
- 3D cellar mapping integration
- Expansion into spirits/accessories
Next best moves
Resolve Data Persistence and Login Bugs
+ 2 more prioritized movesFeature gaps
1-hour in-store pickup (available in Total Wine) +2
Since the last report: Vivino is facing a critical retention crisis due to technical bugs causing data loss and user backlash against the aggressive paywalling of previously free features.
Bottom line
Vivino remains the dominant discovery tool, but it is currently bleeding user trust due to technical instability and aggressive paywalling. To defend its #4 Grossing position against retail giants like Total Wine, the PM must prioritize data reliability and authentication fixes before further expanding the Premium tier.
Unlock 4 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeFAQ
Is Vivino still free to use for scanning wine?
Vivino vs Total Wine: which is better for buying wine?
Why did my Vivino wine history disappear?
What is a good free alternative to Vivino for tracking a cellar?
Report last updated