Report updated Apr 17, 2026
Vivino: Drink The Right Wine
For wine drinkers ranging from casual consumers to seasoned collectors who value community-driven insights over traditional expert criticism.
Vivino: Drink The Right Wine is an established food & drink app that is free with in-app purchases. With a 4.8/5 rating from 357K reviews, it shows polarized user reception. Users particularly appreciate wine discovery and research, though aggressive monetization remains a common concern.
What is Vivino: Drink The Right Wine?
Current Momentum
v2026.15 · 2d ago
ActiveVivino 2026.15.0 introduces Visual Intelligence integration for wine scanning. The app has seen two feature-rich updates in the last month.
Active Nemesis
Total Wine & More
By Retail Services & Systems
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Uses camera to identify wine bottles and instantly retrieve ratings, reviews, and tasting notes.
Tracks user ratings and preferences to provide a 'Match for You' score for new wines.
Direct in-app purchasing from a vetted network of wine merchants.
Scans full restaurant wine lists to identify the best bottles based on user taste.
How much does it cost?
- Free access to scanning and community ratings
- Vivino Premium subscription for advanced features
Monetizes through marketplace commissions and a premium subscription. Recent user feedback indicates a shift where previously free features are being paywalled, causing significant friction.
Who Built It?
Simplifying wine discovery and purchasing through community-driven ratings and label-scanning technology for global consumers.
Portfolio
1
Apps
Explore the full Vivino ApS report
Portfolio breakdown, audience, momentum, and every app published by Vivino ApS.
What do users think recently?
High confidence · Latest 100 of 357K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate wine discovery and research, but report aggressive monetization and data loss.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Vivino: Drink The Right Wine?
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
Rank progression
186 active rankings tracked — 30-day window
The rivals identified
The outtake for Vivino: Drink The Right Wine
Strengths to defend, gaps to attack
Core Strengths
- 16M+ wine database
- 70M user network effect
- Superior OCR for labels and menus
- AI-driven 'Match for You' scores
Critical Frictions
- Reports of catastrophic data loss
- Broken Google login flows
- Backlash over paywalling legacy features
- Inadequate chat-only support
Growth Levers
- Local pickup partnerships
- 3D cellar mapping integration
- Expansion into spirits/accessories
Market Threats
- Total Wine's 1-hour pickup
- InVintory's luxury 3D mapping
- Subscription fatigue
What are the next best moves?
Resolve Data Persistence and Login Bugs
Users report losing a decade of history and being unable to log in via Google, which is a critical retention risk and the primary driver of declining sentiment.
Implement 'Reserve & Pick-up' Partnerships
Nemesis Total Wine wins on immediate fulfillment; Vivino needs to bridge the gap between discovery and instant gratification.
Audit Premium Feature Gating
High-frequency complaints regarding paywalling previously free features suggest the current monetization strategy is damaging long-term brand equity.
Feature Gaps vs Competitors
- 1-hour in-store pickup (available in Total Wine)
- 3D cellar mapping (available in InVintory)
- Spirits and beer inventory (available in Total Wine and Minibar)
Key Takeaways
Vivino remains the dominant discovery tool, but it is currently bleeding user trust due to technical instability and aggressive paywalling. To defend its #4 Grossing position against retail giants like Total Wine, the PM must prioritize data reliability and authentication fixes before further expanding the Premium tier.
Where Is It Heading?
Declining
Users report losing years of personal wine history — critical utility failure.
Integration with Apple Visual Intelligence (v2026.15.0) shows continued investment in core OCR tech.
Frustrated mood regarding the transition of free features to Vivino Premium.