Vivino ApS
For wine consumers ranging from casual drinkers to collectors who prioritize community-driven insights and mobile-first purchasing.
Vivino: Drink the Right Wine
Snapshot
Who is Vivino ApS?
Simplifying wine discovery and purchasing through community-driven ratings and label-scanning technology for global consumers.
Target audience
Portfolio
Free 2Last updated
Vivino: Drink the Right Wine
v2026.32.1
2mo ago
Publisher DNA
What defines Vivino ApS?
Publisher DNA
Primary focus
Wine discovery and marketplace platform
Scale
indie
Target audience
Wine consumers ranging from casual drinkers to collectors who prioritize community-driven insights and mobile-first purchasing.
Signature Patterns
- •Integration of high-accuracy scanning technology with a transactional marketplace
- •Crowdsourced data model to drive community-based ratings
- •Freemium monetization combining marketplace fees with premium feature subscriptions
- •High-frequency update cadence to support a massive database of 16 million wines
Portfolio momentum
Maintains an intense development cycle with 12 releases in the last 6 months and the flagship app updated within the last 10 days.
Portfolio
What does Vivino ApS ship?
Apps
2 apps analysed
Scan any bottle and discover ratings, reviews, and food pairings.
Match for You score increases switching costs by logging user preferences.
- The extensive wine database provides reliable and informative details for users identifying bottles globally
- The new twenty bottle limit on the free cellar tier forces long-term users into subscriptions
Wine Finder and Label Scanner | Cellar Tracker | Online Shopping by Wine Rating
70M user network effect
- Wine Discovery and Research
- Aggressive Monetization
Distributed across 18 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Canada1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (6)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+1 more asia-pacific market
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
1
Negative apps
40/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Vivino ApS compete with?
The rivals identified
Nemeses(1)
Viniou targets the same wine enthusiast audience as Vivino by providing digital cellar management tools, creating a direct overlap for users focused on collection tracking rather than just discovery.
Contenders(1)
Vinara competes by targeting the cellar management segment of the wine market, overlapping with the scanning and inventory tracking features found in Vivino.
Same space(6)
Like Vivino, this app uses barcode scanning as a primary utility, though it is scoped to religious dietary verification.
This app uses similar barcode-scanning technology to Vivino but serves a health-critical niche requiring allergen verification.
This app targets the same barcode-scanning behavior as Vivino but focuses on religious dietary compliance rather than wine discovery.
Oeni addresses the collector segment of Vivino's audience by focusing on inventory management and financial valuation.
This app shares the scanning-based utility of Vivino but focuses on nutritional analysis and health scoring.
Total Wine & More competes for the same user's wallet by providing a direct retail-to-mobile sales channel that Vivino lacks.
The Analyst's Read
The bottom line on Vivino ApS
Bottom line
Vivino ApS is a category leader that has successfully leveraged a massive proprietary dataset to create a significant competitive moat. Their transition into a marketplace model demonstrates a clear path to high-intent user monetization within the Food & Drink sector.
Frequently asked questions
How many apps does Vivino ApS publish?
What kind of apps does Vivino ApS make?
What is Vivino ApS's top app?
In how many countries are Vivino ApS's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes
