Vivino ApS
For wine consumers ranging from casual drinkers to collectors who prioritize community-driven insights and mobile-first purchasing.
Known forVivino: Drink The Right Wine
Vivino: Drink The Right WineFor wine consumers ranging from casual drinkers to collectors who prioritize community-driven insights and mobile-first purchasing.
Vivino: Drink The Right WineSimplifying wine discovery and purchasing through community-driven ratings and label-scanning technology for global consumers.
Target audience
Portfolio
Free 1Last updated
Vivino: Drink The Right Wine
v2026.15.1
3mo ago
Primary focus
Wine discovery and marketplace platform
Scale
indie
Target audience
Wine consumers ranging from casual drinkers to collectors who prioritize community-driven insights and mobile-first purchasing.
Maintains an intense development cycle with 12 releases in the last 6 months and the flagship app updated within the last 10 days.
1 app analysed
Wine Finder and Label Scanner | Cellar Tracker | Online Shopping by Wine Rating
70M user network effect
0
Positive apps
1
Neutral / mixed
0
Negative apps
54/100
Avg sentiment score
Total Wine is the primary commerce nemesis, operating at a comparable scale with over 100k ratings and a high-velocity release cadence (13 updates in 6 months) that directly challenges Vivino's marketplace revenue.
Strategic outlook coming soon.
What fed this analysis
The legacy leader in cellar management recently modernized its mobile experience (April 2024 release) to compete directly with Vivino's tracking features.
A major commerce threat with 60k+ ratings that uses a disruptive subscription model to lock in wine spend.
A high-utility alternative for price transparency with a release cadence matching the target app (13 updates in 6 months).
The primary editorial rival, offering professional authority over Vivino's crowdsourced data.
An adjacent delivery-first app that competes for the 'on-demand' wine consumption occasion.
A specialized utility for power users focused on deep inventory data without the social or marketplace distractions.
A rising threat in the luxury segment with an aggressive release cadence of 25 updates in the last 6 months.
