Vivino ApS
For wine consumers ranging from casual drinkers to collectors who prioritize community-driven insights and mobile-first purchasing.
Vivino: Drink the Right Wine
Snapshot
Who is Vivino ApS?
Simplifying wine discovery and purchasing through community-driven ratings and label-scanning technology for global consumers.
Target audience
Portfolio
Free 2Last updated
Vivino: Drink the Right Wine
v2026.32.1
6d ago
Publisher DNA
What defines Vivino ApS?
Publisher DNA
Primary focus
Wine discovery and marketplace platform
Scale
indie
Target audience
Wine consumers ranging from casual drinkers to collectors who prioritize community-driven insights and mobile-first purchasing.
Signature Patterns
- •Integration of high-accuracy scanning technology with a transactional marketplace
- •Crowdsourced data model to drive community-based ratings
- •Freemium monetization combining marketplace fees with premium feature subscriptions
- •High-frequency update cadence to support a massive database of 16 million wines
Portfolio momentum
Maintains an intense development cycle with 12 releases in the last 6 months and the flagship app updated within the last 10 days.
Portfolio
What does Vivino ApS ship?
Apps
2 apps analysed
Scan any bottle and discover ratings, reviews, and food pairings.
Match for You score increases switching costs by logging user preferences.
- The extensive wine database provides reliable and informative details for users identifying bottles globally
- The new twenty bottle limit on the free cellar tier forces long-term users into subscriptions
Wine Finder and Label Scanner | Cellar Tracker | Online Shopping by Wine Rating
70M user network effect
- Wine Discovery and Research
- Aggressive Monetization
Distributed across 18 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil1 / 1
- Canada1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (6)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+1 more asia-pacific market
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
1
Neutral / mixed
1
Negative apps
40/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Vivino ApS compete with?
The rivals identified
Nemeses(2)
Both apps target wine enthusiasts using label scanning to manage wine data, creating direct competition for users seeking to digitize their collections.
Wine Spies competes for the same wine-purchasing audience by offering daily flash deals and a locker system for shipping consolidation, directly challenging the marketplace utility of Vivino.
Contenders(10)
Wine Rater free targets the same wine enthusiast audience by offering a structured, manual evaluation framework for wine characteristics, directly competing with the identification and rating utility provided by Vivino.
CellarEye competes by targeting the wine inventory management segment, directly challenging the cellar tracking feature in Vivino for users who prioritize physical rack organization over social discovery.
CellarView targets the same wine enthusiast audience by offering specialized inventory management tools for physical wine storage, directly competing with the cellar tracking feature in Vivino.
Both applications target wine enthusiasts through cellar management and label scanning, creating direct competition for users seeking to track inventory and personal tasting history.
Both apps target wine collectors and enthusiasts with cellar management and scanning tools. Wine & Cellar Tracker competes by offering a one-time purchase model that avoids the subscription-based cellar limits currently frustrating Vivino users.
Both applications target wine enthusiasts through label scanning and collection tracking, creating direct competition for the same user base.
WineNest targets the same wine cellar management segment as Vivino, offering manual organization tools that directly overlap with the core cellar tracking functionality of the target app.
Both applications target wine enthusiasts by providing technical details about producers, grapes, and terroir through label scanning functionality. They compete directly for the same user base seeking wine identification and purchasing information.
Both apps compete for the same wine-tracking habit by offering label scanning and collection logging features to wine enthusiasts.
Both applications target wine enthusiasts seeking identification and review data, with Vinous providing expert-curated content while Vivino relies on crowdsourced community input.
Same space(22)
This app targets the same collector segment as Vivino but focuses on inventory and financial tracking.
This app acts as a direct retail channel for the same adult beverage consumers Vivino targets for discovery.
Wine Scanner: Cellar Tracker offers a standard identification and tracking utility for casual users.
CellarTracker serves as the primary inventory management utility for serious collectors who require more granular tracking than Vivino's consumer-facing cellar.
Delectable focuses on the social aspect of wine discovery, providing a journal-based experience that parallels Vivino's community engagement.
This app provides similar label-scanning utility for dietary compliance as Vivino does for wine selection.
Decanter Know Your Wine addresses the educational needs of users who want to deepen their knowledge beyond Vivino's identification features.
This app shares the same label-scanning utility as Vivino but focuses on health-based dietary restrictions.
InVintory targets the high-end collector segment by offering a specialized alternative to Vivino's broader community-driven tracking features.
Wine Scanner AI provides a basic label-scanning utility for users seeking an alternative to Vivino's scanning tool.
WineRatings+ provides expert-verified data that acts as a professional reference for users who find Vivino's crowdsourced reviews insufficient.
Wine Scanner - Check Rating provides a personalized recommendation engine that competes with Vivino's Match for You score.
This app serves the same dietary-conscious demographic that uses Vivino for label-based product verification.
Wine Scanner & Expert Reviews focuses on expert-led discovery, contrasting with Vivino's crowdsourced review model.
Wine Scanner & Identifier: VYN adds an AI chat interface to the standard scanning workflow found in Vivino.
Wine ID offers a simplified scanner experience for users who prioritize quick identification over Vivino's social and marketplace features.
Vinara focuses exclusively on managing existing collections, avoiding the discovery and social features that define Vivino.
VinoCell provides a paid, feature-rich alternative for collectors who prioritize detailed lifecycle management over Vivino's freemium model.
Wine Vintage Chart provides specialized reference data that complements Vivino's broader identification capabilities.
Virtual Wine Cellar serves as a retail-specific inventory browser for users of The Wine Merchant.
Wine-Searcher functions as a reference tool for pricing and availability, complementing Vivino's discovery focus with a merchant-backed marketplace.
Wine.com serves as a direct e-commerce destination for users who move from Vivino's discovery phase to the purchasing phase.
New entrants(2)
Wine Scanner - Cellar offers a 3D visualization of collections, providing a more immersive inventory experience than Vivino.
Cru differentiates itself from Vivino by focusing on consumption timing rather than just identification.
The Analyst's Read
The bottom line on Vivino ApS
Bottom line
Vivino ApS is a category leader that has successfully leveraged a massive proprietary dataset to create a significant competitive moat. Their transition into a marketplace model demonstrates a clear path to high-intent user monetization within the Food & Drink sector.
Frequently asked questions
How many apps does Vivino ApS publish?
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In how many countries are Vivino ApS's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes