Vivino is a wine discovery app for iOS and Android that uses image recognition to provide ratings, reviews, and food pairings.
Product velocity
Active
Daily rank 🇺🇸
#13
▼1Food & Drink · grossing
Sentiment
4.7
367k reviews
Nemesis
Wine Spies
The App DNA
What makes this app unique?
Users hire Vivino to reduce the social and financial risk of buying the wrong wine, using the database to validate choices before purchase.
For Wine enthusiasts ranging from casual drinkers to collectors who want to track their tastes and purchase wine through a community-driven platform.
What does it look like?
Key features
Image recognition identifies wine labels to display ratings, reviews, and food pairings. Revenue Link: Ad-supported discovery and marketplace conversion.
Logs user ratings to generate a Match for You score. Revenue Link: Increases switching costs and drives subscription retention.
Inventory management tool for collection status. Revenue Link: Gated behind subscription limits to force conversion.
How much does it cost?
Monetization relies on marketplace commissions and subscription gating for personal journal features.
Velocity
Active developmentsocial featuresUX improvementsnew contentShow more...
Vivino maintains an active development cadence, shipping three updates within a one-week window across Android and iOS. The development trend is stable, focusing on both feature expansion and user safety. Recent updates have introduced significant functional improvements, including a redesigned shop, an upgraded AI sommelier, and granular control over profile visibility. The team is actively iterating on both the core wine-discovery experience and platform security.
Who built it?
Vivino ApS
2 apps tracked · Food & Drink
Vivino: Drink The Right WineUser Sentiment
What do users think recently?
The recent review mood reads frustrated. Users appreciate the extensive wine database provides reliable and informative details for users identifying bottles globally and the core scanning functionality remains a quick and simple way to access wine data, but report the new twenty bottle limit on the free cellar tier forces long-term users into subscriptions.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- The extensive wine database provides reliable and informative details for users identifying bottles globally
- The core scanning functionality remains a quick and simple way to access wine data
- The new twenty bottle limit on the free cellar tier forces long-term users into subscriptions
50 of 50 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Vivino: Drink the Right Wine
How's the Food & Drink market?
Vivino holds a strong position in the Food & Drink category, ranking #11 Grossing in the US. The gap between its high review volume and recent negative sentiment trends suggests that aggressive monetization is beginning to impact user satisfaction.
Read the market outlookThe rivals identified
By The Wine Spies, LLC
Wine Spies competes for the same wine-purchasing audience by offering daily flash deals and a locker system for shipping consolidation, directly challenging the marketplace utility of Vivino.
- Wine Spies provides a temperature-controlled warehouse locker for consolidating shipments, whereas Vivino focuses on individual bottle identification.
- Wine Spies offers daily app-only flash deals, while Vivino relies on a broad community-driven database.
- Wine Spies features a one-click instant checkout for rapid purchasing, contrasting with the discovery-first interface of Vivino.
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Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Vivino: Drink the Right Wine
Where is it heading?
The market for wine discovery is consolidating, and Vivino's reliance on marketplace commissions makes it vulnerable to any decline in scanning frequency. If the current technical regressions and restrictive cellar limits persist, the platform risks losing its status as the default wine-identification tool to leaner, more stable alternatives.
- Technical regressions in the latest update (camera focus failures) erode the daily active habit, which compounds the rating drag already visible on Android.
- The new cellar capacity limit forces long-term users into subscriptions, creating a friction point that risks driving them to alternative tracking tools.
The SWOT
- Extensive 16-million-wine database functions as a barrier to entry for new competitors.
- Match for You score increases switching costs by logging user preferences.
- Back-label scanning support would expand the addressable market into non-western wine regions.
Next best moves
Restore advanced filtering options because users report search features are missing or harder to locate → improve discovery retention
+ 1 more prioritized moveThe counter-intuitive read
The 20-bottle cellar limit is not just a monetization tactic…
Read the full takeSince the last report: The report reflects a shift toward US-centric market positioning and more granular identification of how technical regressions and cellar limits impact revenue.
Bottom line
Vivino dominates wine identification through its massive review database, but the recent cellar-capacity gating and UI regressions threaten to alienate the core user base, so the PM must prioritize stabilizing the camera and restoring search filters to protect the primary discovery funnel.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeSources
- [1] Play Store listing, source
Report last updated