Report updated May 14, 2026
Wahed
For ethical and faith-conscious investors seeking automated, Shariah-compliant wealth management tools.
Wahed is an established finance app that is free with in-app purchases. With a 3.5/5 rating from 5.7K reviews, it shows polarized user reception. Users particularly appreciate ethical investment focus, though technical stability issues remains a common concern.
What is Wahed?
Wahed is a digital investment platform for faith-conscious users, providing Shariah-compliant portfolio management on iOS and Android.
Users hire Wahed to automate wealth management while ensuring their capital adheres to specific ethical and religious standards, removing the manual labor of screening investments for interest or prohibited industries.
Current Momentum
v3.141 · today
Intense- Maintains consistent Shariah-compliant feature updates.
- Last major release May 2026.
Active Nemesis
Fidelity Investments
By Fidelity Investments
Other Rivals
7-Day Rank Pulse 🇺🇸
FinanceNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Automated portfolio construction screening for interest and prohibited industries.
Integrated tool to estimate Zakat obligations based on current portfolio holdings.
Investment access to individual properties and funds starting from $100.
How much does it cost?
- Minimum investment of $100 required to start
- Fee structure detailed in Wrap Fee Brochure
Monetization is based on management fees for assets under management, with a low barrier to entry.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Wahed make?
Wahed
App
What do users think recently?
Medium confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate ethical investment focus, but report technical stability issues.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Wahed?
Where is it available?
Localized markets (1)
How's The Finance Market?
How does it evolve in the Finance market?
Wahed maintains a niche position in the ethical finance category with a 3.5-star average rating across 5,735 total ratings. The $100 minimum investment acts as a primary filter for the user base, distinguishing it from zero-minimum generalist trading apps.
Rank progression
10 active rankings tracked — 30-day window
Which niche is Wahed in?
to manage ethical investment portfolios
Explore the full Investing Dashboards niche
Every app in this space — 593 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Fidelity competes directly for the same retail investor wallet, offering a comprehensive suite of trading tools that challenge Wahed's ethical-first investment proposition.
Differentiators
- Offers deep multi-asset trading capabilities including crypto and fractional shares for advanced retail investors
- Massive scale and brand trust provide a significant barrier to entry for niche ethical platforms
- Robust research and real-time market data tools far exceed the current portfolio management features provided
Head to head
Wahed should double down on its ethical niche and community-driven trust, as it cannot win a feature-parity war against Fidelity's massive R&D budget.
Contenders(4)
This app competes for the same regional demographic by focusing on long-term retirement planning and fund management.
Differentiators
- Integrates a 'Fund Coach' feature that provides personalized guidance on portfolio performance and asset allocation
- Combines financial management with lifestyle programs like 'Healthy Living' to increase daily app engagement
It captures the same audience of retail traders looking for real-time market data and portfolio tracking tools.
Differentiators
- Provides direct integration with local market infrastructure for real-time trade execution and data tracking
- Offers highly specific custom price alerts that cater to active traders rather than passive investors
Enjaz competes for the same regional user base by focusing on international remittance and digital banking services.
Differentiators
- Focuses heavily on high-speed international remittance services which are essential for the target demographic
- Streamlines digital membership and card issuance to reduce friction for new banking customers
This is a full-service banking competitor that captures the same users by offering digital financing and account management.
Differentiators
- Enables end-to-end digital financing applications directly within the app, bypassing traditional branch visits
- Provides a highly customizable homepage that allows users to prioritize their most-used financial tools
Same space(3)
This app serves the same user need for quick financial calculations and utility-based investment math.
Differentiators
- Features a massive library of 40+ specialized financial calculators for diverse, non-investment specific tasks
- Monetizes through a subscription model that provides access to advanced utility calculation suites
It targets the same 'alternative asset' investor who values tangible, ethical, or non-traditional wealth preservation.
Differentiators
- Provides a 360-degree product viewer for physical assets, enhancing the shopping experience for precious metals
- Offers app-exclusive deals and biometric security to drive high-intent, repeat purchase behavior
Polymarket competes for the attention of speculative investors looking for high-engagement, probability-based financial markets.
Differentiators
- Utilizes live prediction markets to offer a unique, probability-based approach to financial speculation
- Operates as a CFTC-regulated platform, providing a distinct legal framework for prediction-based trading
Compare Wahed against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Wahed
Strengths to defend, gaps to attack
Core Strengths
- AAOIFI-certified Shariah compliance creates a high-trust barrier to entry.
- Integrated Zakat calculation provides utility for faith-conscious users.
Critical Frictions
- 3.5-star rating indicates technical friction in core flows.
- $100 minimum investment barrier limits top-of-funnel conversion.
Growth Levers
- Wearable integrations could increase daily engagement.
- B2B partnerships with Islamic banks could scale acquisition.
Market Threats
- Fidelity's superior technical infrastructure threatens to drain power users.
- Generalist fintech apps adding ethical filters erode the niche value.
What are the next best moves?
Audit deposit and withdrawal flows because 3.5-star rating is dragged by technical friction → improve retention.
Sentiment analysis identifies deposit/withdrawal friction as a top complaint.
Trade-off: Pause the Real Estate Fund feature expansion to prioritize core platform stability.
Ship lower-tier entry point because $100 minimum limits top-of-funnel conversion → increase user acquisition.
Competitor analysis shows zero-minimum entry is standard for generalist fintech.
Trade-off: Deprioritize the Zakat calculator UI refresh to focus on onboarding conversion.
A counter-intuitive read
The $100 minimum investment is not a weakness but a quality-control mechanism that filters for high-intent users, allowing Wahed to avoid the high support costs associated with zero-balance accounts.
Feature Gaps vs Competitors
- Real-time market data tools (available in Fidelity but absent here)
- High-speed international remittance (available in Enjaz App but absent here)
Key Takeaways
Wahed holds a strong ethical niche through its Shariah-compliant robo-advisor, but technical friction in core banking flows threatens long-term retention, so the PM must prioritize stability over new feature expansion to protect the current user base.
Where Is It Heading?
Stable
The ethical investment market is consolidating, and Wahed's reliance on a niche certification provides a stable foundation against generalist entrants. However, the platform must address technical stability to prevent churn to more robust competitors like Fidelity.
Technical friction in deposit flows leads to negative sentiment, which compounds the rating drag on the Android platform.
The AAOIFI-certified Shariah compliance remains a strong trust-based barrier, insulating the platform from generalist fintech competition.