Report updated Apr 17, 2026
WQOW 18 StormTrack
For local residents of the Chippewa Valley and surrounding areas who require reliable, hyper-local weather tracking and severe weather alerts.
WQOW 18 StormTrack is an established weather app that is completely free. With a 3.7/5 rating from 206 reviews, it shows polarized user reception. Users particularly appreciate reliable weather alerts, though app stability and freezing remains a common concern.
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
High-resolution radar imagery for precise weather tracking
Predictive radar modeling to visualize the path of severe weather
Real-time notifications from the National Weather Service with opt-in push capabilities
How much does it cost?
- Fully free application supported by the station
The app serves as a utility extension of the WQOW broadcast station, focusing on audience engagement and brand loyalty rather than direct monetization through the app store.
Who Built It?
Allen Media Broadcasting
Providing hyper-local news and high-precision weather tracking to regional communities through integrated broadcast partnerships.
Portfolio
13
Apps
What other apps does Allen Media Broadcasting make?
Explore the full Allen Media Broadcasting report
Portfolio breakdown, audience, momentum, and every app published by Allen Media Broadcasting.
What do users think recently?
High confidence · Latest 100 of 206 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate reliable weather alerts, but report app stability and freezing and excessive ads and navigation.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for WQOW 18 StormTrack?
How's The Weather Market?
Market outlook for this category
Available very soon
The rivals identified
The outtake for WQOW 18 StormTrack
Strengths to defend, gaps to attack
Core Strengths
- 250-meter high-resolution radar imagery
- Strong local brand trust and broadcast integration
- Reliable real-time severe weather push alerts
Critical Frictions
- Critical app freezing and loading failures
- Ad-heavy UI that obstructs core weather data
- Loss of features (livestream, dew point) in recent updates
Growth Levers
- Restore livestreaming to capture severe weather viewers
- Integrate local social media feeds to match competitor engagement
- Optimize radar loading speed to compete with MyRadar
Market Threats
- User migration to WEAU's more stable platform
- National apps offering superior lifestyle indices
- Declining sentiment trend impacting app store visibility
What are the next best moves?
Prioritize a hotfix for the 'App Freezing' bug
This is the #1 high-frequency complaint and prevents users from accessing daily/hourly forecasts, rendering the utility useless.
Redesign the main dashboard to prioritize 'Current Temp' above the fold
Users report frustration with having to scroll past ads to see basic info, a UI regression noted in recent sentiment data.
Restore the livestream and dew point data fields
Specific user evidence indicates these features were lost in recent updates, leading to direct negative reviews on Android and iOS.
Feature Gaps vs Competitors
- Integrated social media feeds (available in WEAU First Alert Weather)
- Skycam network integration (available in News 8 Now Weather)
- Lifestyle indices like allergy/flu (available in The Weather Channel)
Key Takeaways
WQOW 18 StormTrack is currently trading on its local brand equity while its technical foundation crumbles. While the 250m radar is a legitimate differentiator, the app is at high risk of losing its audience to WEAU unless the PM team immediately addresses the freezing issues and rebalances the ad-to-content ratio on the home screen.
Where Is It Heading?
Declining
Recent updates (v6.1.602/701) triggered widespread reports of app freezing and loading failures.
User mood is 'Mixed' with specific complaints about the loss of previously available features like livestreams.
Active maintenance (updated Mar 2026) suggests the developer is aware, but fixes haven't addressed core stability.