ideaFun - Pixel Art Coloring Games Color by Number
Play Store →Report updated May 20, 2026
No.Pix Color by Number & Pixel
For casual gamers, including children and adults, seeking stress-relief activities and creative pixel-art tools.
No.Pix Color by Number & Pixel is an established entertainment app that is free with in-app purchases. With a 4.6/5 rating from 1.2M reviews, it shows polarized user reception. Users particularly appreciate relaxing gameplay loop provides a low-cortisol experience for casual daily coloring sessions, though aggressive ad frequency post-update disrupts the flow of the core coloring experience remains a common concern.
What is No.Pix Color by Number & Pixel?
No.Pix is a pixel-art coloring game for adults and children, featuring a town-building meta-game on Android.
Users hire No.Pix for low-stress creative expression, where the town-building loop provides a sense of long-term accomplishment beyond individual puzzles.
Current Momentum
v26.1 · 1w ago
Maintenance- Launched Pixel Town virtual decoration feature.
- Integrated user feedback module in settings.
Active Nemesis
Pixel Art － Color by Number
By Easybrain
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Meta-game layer allowing users to decorate a virtual town using completed coloring projects.
Tool to convert user-uploaded photos into pixel art templates for coloring.
How much does it cost?
- Free tier with ad-supported content
- In-app purchases for premium content
Ad-supported model utilizing high-volume engagement to monetize over 100 million installs.
Who Built It?
Enrichment in progress
Publisher profile available very soon
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What do users think recently?
High confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate relaxing gameplay loop provides a low-cortisol experience for casual daily coloring sessions, but report aggressive ad frequency post-update disrupts the flow of the core coloring experience.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for No.Pix Color by Number & Pixel?
How's The Entertainment Market?
How does it evolve in the Entertainment market?
No.Pix maintains a presence within the top 200 Entertainment charts across multiple regions, though its rank fluctuates significantly with update cycles. The gap between its high install base and mixed sentiment post-update indicates a need to stabilize the core experience to prevent churn.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇨🇴 Colombia | Entertainment | AndroidFree | #140 | ▼8 |
| 🇹🇳 Tunisia | Entertainment | AndroidFree | #175 | ▲3 |
The rivals identified
The Nemesis
Head to Head
The target app should focus on its unique 'Pixel Town' meta-game to differentiate from the content-heavy, traditional approach of the market leader.
What sets No.Pix Color by Number & Pixel apart
Offers a more lightweight, niche-focused experience for users who prefer simplicity over massive content libraries.
Includes unique gamification elements like 'Pixel Town' decoration that provide a distinct meta-layer beyond coloring.
What's Pixel Art － Color by Number's Edge
Maintains a massive, constantly updated content library that creates a significant barrier to entry for rivals.
Leverages deep social integration and community-driven events to keep users engaged over multiple years.
Contenders
Aggressive release cadence ensures fresh content drops that keep the user base highly engaged.
Optimized monetization funnel that balances ad-supported play with high-value subscription tiers for power users.
Utilizes generative AI to provide infinite, unique coloring pages, reducing reliance on manual artist production.
Focuses on a modern, sleek aesthetic that appeals to a more design-conscious adult demographic.
Pioneered the minimalist, clean UI approach that many modern coloring apps now attempt to emulate.
Maintains a distinct, recognizable art style that creates strong brand identity within the pixel niche.
Peers
Combines traditional jigsaw assembly with coloring mechanics to create a unique, hybrid puzzle experience.
Uses high-fidelity, animated art pieces that provide a more premium visual experience than standard pixel art.
Focuses on a broader, more traditional coloring book aesthetic rather than strictly pixel-based art.
Leverages cross-promotion within the Wildlife Studios ecosystem to acquire users at a lower cost.
New Kids on the Block
Positions the coloring experience as a 'zen' or meditation tool to attract stress-relief-focused users.
Uses calming color palettes and ambient soundscapes to differentiate from high-energy, competitive coloring games.
The outtake for No.Pix Color by Number & Pixel
Strengths to defend, gaps to attack
Core Strengths
- Pixel Town progression loop increases DAU/MAU ratio
- Pixel Art Camera drives organic social acquisition
Critical Frictions
- Aggressive ad frequency post-update disrupts core flow
- Technical glitches cause progress resets
Growth Levers
- Education partnerships for B2B distribution
- Wearable integration for ambient stress-relief
Market Threats
- Easybrain's content library scale
- Wildlife Studios' rapid release cadence
What are the next best moves?
Audit ad frequency because high-volume back-to-back ads are the top complaint → reduce churn
Aggressive ad frequency is the primary driver of negative sentiment in the latest update.
Trade-off: Pause new content production for one sprint — ad-churn has a higher impact on retention.
Fix progress-reset glitch because it prevents artwork completion → restore user trust
Technical glitches regarding progress tracking are actively frustrating users.
Trade-off: Delay the next Pixel Town theme release — stability is a prerequisite for meta-game engagement.
A counter-intuitive read
The app's reliance on ad-heavy monetization is not a failure of design, but a deliberate trade-off to extract value from a high-churn casual audience that rarely converts to premium.
Feature Gaps vs Competitors
- Curated high-quality content library (available in Pixel Art － Color by Number)
Key Takeaways
No.Pix succeeds by gamifying coloring through the Pixel Town meta-layer, but the current ad-heavy monetization strategy is actively driving churn, so the PM must prioritize an ad-frequency audit to protect the long-term retention of the core user base.
Where Is It Heading?
Mixed Signals
The casual coloring market is consolidating around apps that balance ad-revenue with user-retention loops. No.Pix is currently exposed due to its aggressive ad-placement strategy, which threatens to negate the retention gains from its new Pixel Town feature.
Aggressive ad frequency in the latest release disrupts the coloring flow, leading to increased churn among long-term users.
The launch of Pixel Town provides a unique meta-game layer that differentiates the app from static coloring competitors.