By HOMA GAMES
Report updated May 19, 2026
Clean It: Cleaning Games
For casual mobile gamers who enjoy simulation and tycoon-style management games.
Clean It: Cleaning Games is a challenged games app that is free with in-app purchases. With a 4.7/5 rating from 101.4K reviews, it faces significant user friction. Users particularly appreciate satisfying core gameplay loop provides a relaxing experience for long-term players, though progression blocking bug prevents character movement up stairs in pizzeria level remains a common concern.
What is Clean It: Cleaning Games?
Clean It is a casual restaurant-management and cleaning simulation game for mobile users.
Users hire the app for a low-stakes, repetitive cleaning loop that provides a relaxing, tactile sense of completion.
Current Momentum
v1.26 · 3w ago
Maintenance- Ships bug fixes and performance improvements.
- Last major release Apr 2026.
Active Nemesis
Deep Clean Inc. 3D Fun Cleanup
By ALICTUS YAZILIM A.S.
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Build, clean, and expand eatery rooms including cash registers, food stands, and tables
Employ and level up cleaners to automate table maintenance and increase cleanup capacity
How much does it cost?
- Free to play with ad support
- In-app purchases available
Ad-supported model with in-app purchases, anchored by high-frequency engagement loops.
Who Built It?
HOMA GAMES
Empowering mobile game creators with data-driven publishing tools to build, scale, and monetize global hits.
Portfolio
13
Apps
Who is HOMA GAMES?
Homa Games has established a distinct position as a technology-centric publisher that prioritizes a data-driven 'lab' approach over traditional creative development. Their primary moat is a proprietary suite of market intelligence and optimization tools that allows them to industrialize the identification and scaling of hyper-casual trends. A key strategic signal is their recent expansion into hybrid-casual genres with deeper progression systems, moving beyond simple one-tap mechanics to improve long-term user retention.
Who is HOMA GAMES for?
- Casual mobile gamers seeking short-session
- Reflex-based
- Or satisfying simulation experiences across a wide age demographic
Portfolio momentum
Released 60 updates across the portfolio in the last 6 months with over 60% of apps currently active.
What other apps does HOMA GAMES make?
Rolling in Holes
Agent Hunt - Hitman Assassin
Conveyor Rush: Idle Food Games
Bullet Heroes TD
Kingland - Castle Adventure
All in Hole: Black Hole Games
What do users think recently?
High confidence · Latest 120 of 189 total reviews analyzed · Based on 189 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate satisfying core gameplay loop provides a relaxing experience for long-term players, but report progression blocking bug prevents character movement up stairs in pizzeria level and purchased ad-free experience fails to remove forced advertisements during gameplay.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Clean It: Cleaning Games?
How's The Games Market?
How does it evolve in the Games market?
Clean It maintains a presence across global arcade charts, though its grossing rank frequently lags behind its download rank, signaling monetization friction. The app's rating remains high at 4.74, yet the 189 reviews highlight severe technical instability that threatens this baseline.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇸🇳 Senegal | Arcade | AndroidGrossing | #118 | ▼4 |
| 🇱🇺 Luxembourg | Arcade | AndroidGrossing | #119 | ▼4 |
The rivals identified
The Nemesis
Deep Clean Inc. 3D Fun Cleanup
★4.5 (143.1K)ALICTUS YAZILIM A.S.
📈This is the most direct thematic rival, focusing specifically on the 'deep cleaning' mechanic rather than broader restaurant management.
Head to Head
The target app should lean into its management meta-game to differentiate from this pure-play cleaning rival, which wins on immediate tactile satisfaction.
What sets Clean It: Cleaning Games apart
Integrates restaurant management loops that provide deeper long-term retention than pure cleaning tasks
Offers a more cohesive narrative arc by linking cleaning tasks to business expansion goals
What's Deep Clean Inc. 3D Fun Cleanup's Edge
Provides a more focused, tactile cleaning experience that avoids the complexity of restaurant simulation
Optimized for shorter, high-frequency play sessions that appeal to casual users seeking instant gratification
Contenders
Combines deep cleaning with extensive interior design and furniture placement mechanics
Targets a more mature audience interested in creative expression rather than just task-based cleaning
PowerWash Simulator
★4.7 (12.4K)FuturLab
⚡A high-fidelity competitor in the cleaning simulation space with a strong focus on realistic physics and progression.
Features high-fidelity 3D physics and realistic dirt-removal simulation that exceeds casual cleaning games
Employs a premium-style progression model with complex, multi-stage cleaning jobs for dedicated players
Peers
Focuses on macro-management of staff and kitchen efficiency rather than manual cleaning tasks
Utilizes a classic idle-game economy that allows for significant offline progress and scaling
Employs a simplified, character-driven management loop that prioritizes speed and accessibility
Uses a highly effective 'stacking' mechanic to visualize inventory growth and customer demand
The outtake for Clean It: Cleaning Games
Strengths to defend, gaps to attack
Core Strengths
- Core cleaning loop provides a relaxing, addictive retention anchor
- Restaurant-tycoon meta-game expands ad-inventory per session
Critical Frictions
- Critical pizzeria-level progression bug
- Ad-free purchase failure
- 0.15 rating gap between iOS and Android
Growth Levers
- Untapped late-game content (sushi restaurant)
- Expansion into seasonal cleaning events
Market Threats
- High-fidelity competitors like PowerWash Simulator
- Churn driven by technical instability
- Aggressive ad-frequency causing user fatigue
What are the next best moves?
Fix pizzeria progression bug because it is the top-reported churn driver → stabilize retention
High-frequency complaint theme in user sentiment analysis.
Trade-off: Pause the sushi restaurant expansion sprint — fixing existing content is higher priority than new levels.
Audit ad-removal purchase flow because users report it fails to function → recover revenue
High-frequency complaint theme regarding monetization failure.
Trade-off: Deprioritize minor UI polish tasks — purchase integrity is a critical revenue blocker.
A counter-intuitive read
The app's high rating is a liability: it masks the severity of the progression-blocking bug, leading to a false sense of security while the core user base churns.
Feature Gaps vs Competitors
- High-fidelity 3D physics (available in PowerWash Simulator but absent here)
- Interior design and furniture placement (available in House Flipper but absent here)
Key Takeaways
Clean It holds its category presence through a sticky core loop but bleeds players due to critical progression bugs and broken monetization, so revenue growth hinges on fixing the pizzeria-level blocker and purchase flow.
Where Is It Heading?
Declining
Casual simulation traffic is consolidating around high-fidelity rivals, leaving Clean It exposed to churn if technical issues persist. The lack of new content beyond the current pizzeria level will accelerate the decline in daily active users as players reach the progression wall.
Progression-blocking bugs in the latest release prevent level completion, which drives high churn among the most engaged long-term players.
Broken ad-removal purchases trigger refund requests and negative sentiment, which erodes the trust required for future in-app purchase conversion.