Report updated Apr 1, 2026

What Is Mix & Paint?

Mix & Paint is a hyper-casual creative simulation game that allows users to mix colors and replicate images. It targets a broad audience of casual gamers and children, positioning itself as a relaxing, skill-based artistic experience. While the app enjoys high ratings, it faces significant pressure from competitors like Supersonic Studios and Crazy Labs. The core differentiator is its interactive color-mixing mechanic, though this is currently hampered by technical bugs and an aggressive ad-monetization strategy.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited
Entertainment Value
Excessive Advertising... Show more

What does it look like?

What are the key features?

Color Mixing PaletteDifferentiator

Interactive color blending mechanic that allows users to create custom colors using their fingers.

Sample-Based PaintingStandard

Challenge-based gameplay where users must replicate a provided sample image.

Star Rating SystemStandard

Performance-based progression system that rewards accuracy in color matching and shape painting.

Touch-based ControlsBasic

Intuitive finger-painting interface designed for mobile interaction.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited

Recent user voice shows a excited sentiment. Users appreciate entertainment value and educational/creative appeal, but report excessive advertising and technical bugs.

What Users Love

Entertainment Value

I love this game this is awesome

It is fun for those who enjoy to colour

Educational/Creative Appeal

I can mix colors together

It helps kids know when to mix colors

Pain Points

Excessive Advertising

Too many ads

After every level there's a ad

Technical Bugs

It has a bug like it doesn't mix

The color of one keeps getting in the other one

High confidence · 99 reviews available

What are the pros and cons?

Pros

  • High user ratings
  • Intuitive UI/UX
  • Satisfying core loop

Cons

  • Excessive ad frequency
  • Technical bugs
  • Lack of social presence

What is the market outlook?

Growth Opportunities

  • Ad-free IAP implementation
  • Social sharing features
  • Technical stability improvements

Market Threats

  • Hyper-casual market saturation
  • ASMR-focused competitors
  • User churn due to ad fatigue

Who competes with Mix & Paint?

Same Space

Zen Color - Color By Number

Zen Color - Color By Number

4.8 (372K)

Oakever Games

Provides a relaxing, low-stakes painting experience that occupies the same 'creative simulation' niche.

Paint by Number Coloring Game

Paint by Number Coloring Game

4.7 (399K)

Oakever Games

Targets the same demographic looking for accessible, satisfying artistic gameplay.

What are the key takeaways?

Mix & Paint is a exciting games app that is free with in-app purchases. With a 4.6/5 rating from 120.8K reviews, it excites its users from users. Users particularly appreciate entertainment value, though excessive advertising remains a common concern.

Best for: Casual gamers and children looking for creative, low-stakes artistic simulation games.

How much does it cost?

Model: freemium

Tiers:
Free-to-play base gameIn-app purchases for ad removal or power-ups

The app follows a hyper-casual monetization model, utilizing a free-to-play structure supported by high-volume engagement and likely ad-based revenue.

iOS Version

4.0.8

Android Version

4.0.6

Release Date

Dec 18, 2019

iOS Price

Free

Android Price

Free

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Mix & Paint Intelligence Report.” Updated Apr 1, 2026. https://marlvel.ai/intel-report/games/mix-paint

Agent Markdown (.md)·

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