Report updated Mar 31, 2026
My Bad
v1.19.23811Families, friends, and casual gamers who enjoy competitive, fast-paced board game experiences with a social twist.
What Is My Bad?
Launched Jun 6, 2025
Updated Nov 2025
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Real-time competitive matches against players worldwide.
Competitive ranking system to track progress and climb the ranks.
A progression-based single-player or challenge mode with unique stages.
Personalization options for game pieces to express player style.
Incentive system rewarding consecutive wins with extra bonuses.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate core gameplay enjoyment and visual design, but report excessive ad frequency and predatory monetization.”
What Users Love
I love this game it feels like the game trouble it is easy to play and win
This game is intriguing and it brings out the competitor in me! Lots of fun
The graphics are great.
Pain Points
Ads are coming EVERY TWO MINUTES. That is ridiculous.
You spend more time watching ads than playing the game.
$10 to kill the ads for 5 days! That’s insane.
Purchased the ads free for $9.99... it said nothing about how you only get so many days ad free.
Constantly crashing so you losing lives or losing ya streak.
The AI cheats as soon as you get to the medium levels.
High confidence · 49 reviews available
What are the pros and cons?
Pros
- Strong core gameplay loop mimicking popular tabletop mechanics
- High initial store rating suggests strong concept appeal
- Effective progression systems like Journey Mode and WinStreaks
Cons
- Aggressive and confusing monetization (temporary ad-free passes)
- Technical instability and frequent crashes
- High ad-to-gameplay ratio causing user churn
What is the market outlook?
Growth Opportunities
- Capture market share by offering a less predatory experience than current competitors
- Implement permanent ad-removal IAP to improve user sentiment
- Introduce social/friend-based features to increase retention
Market Threats
- Risk of store visibility loss due to negative review trends
- Potential for competitors to capitalize on user dissatisfaction
- Erosion of brand trust due to perceived rigged AI/RNG
What are the key takeaways?
My Bad is a frustrating games app that is free with in-app purchases. With a 4.9/5 rating from 2.5K reviews, it frustrates many users from users. Users particularly appreciate core gameplay enjoyment, though excessive ad frequency remains a common concern.
Best for: Families, friends, and casual gamers who enjoy competitive, fast-paced board game experiences with a social twist.
How much does it cost?
Model: freemium
The app follows a standard mobile gaming freemium model, leveraging competitive mechanics and cosmetic customization to drive engagement and monetization.