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Report updated Mar 31, 2026

What Is Sticker Book: Color By Number?

Sticker Book: Color By Number is a creative puzzle game that differentiates itself through a unique sticker-placement mechanic. It targets a broad demographic of casual gamers seeking stress relief and creative engagement. Despite a strong core concept and high initial engagement, the app is currently suffering from a negative sentiment trend. This is primarily driven by an overly aggressive ad-monetization strategy and technical instability, which conflict with the app's promise of a 'tranquil' and relaxing user experience.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated
Engaging Gameplay
Excessive Ad Frequency... Show more

What does it look like?

What are the key features?

Sticker-based ColoringDifferentiator

A unique coloring experience that replaces traditional pencils/brushes with placing vibrant stickers into intricate designs.

Color-by-Number Puzzle MechanicsStandard

Combines artistic coloring with logic-based puzzle solving by matching stickers to specific patterns.

Diverse Thematic CollectionsStandard

Offers a wide range of themes including landscapes, animals, landmarks, and fantasy worlds.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated

“Recent user voice shows a frustrated sentiment. Users appreciate engaging gameplay, but report excessive ad frequency.”

What Users Love

Engaging Gameplay

I’ve been playing a lot of games on here and I am totally hooked!

Fun Fun Fun and Addictive

Pain Points

Excessive Ad Frequency

There's more ads breaks in one puzzle

Ads every 2 minutes even during a game

High confidence · 99 reviews available

What are the pros and cons?

Pros

  • Unique sticker-placement mechanic
  • Strong publisher backing
  • Large existing install base

Cons

  • Aggressive ad frequency
  • Technical instability/crashes
  • Poor monetization value perception

What is the market outlook?

Growth Opportunities

  • Introduce permanent ad-removal IAP
  • Enhance social sharing features
  • Seasonal content events

Market Threats

  • Market saturation
  • High user churn due to ad fatigue
  • Negative sentiment impacting store rankings

What are the key takeaways?

Sticker Book: Color By Number is a frustrating games app that is free with in-app purchases. With a 4.5/5 rating from 140.1K reviews, it frustrates many users from users. Users particularly appreciate engaging gameplay, though excessive ad frequency remains a common concern.

Best for: Casual gamers of all ages, specifically adults seeking stress-relief through 'color therapy' and children looking for creative, puzzle-based entertainment.

How much does it cost?

Model: freemium

Tiers:
Free to play with ad-supported contentIn-app purchases for rewards or progression assistance

Monetization relies on a high-volume, ad-supported model supplemented by IAPs. The 30-day subscription limit for ad removal is a major point of friction for users.

iOS Version

1.29.0

Android Version

1.29.0

Release Date

Apr 18, 2023

iOS Price

Free

Android Price

Free

Developer

Lion Studios Plus

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Sticker Book: Color By Number Intelligence Report.” Updated Mar 31, 2026. https://marlvel.ai/intel-report/games/sticker-book-color-by-number

Agent Markdown (.md)·

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