Anxiety Release based on EMDR
4.4 (88)trauma and pain management services pty ltdUpdated Mar 2022
trauma and pain management services pty ltd
Individuals seeking natural, non-effortful anxiety relief and clinicians looking for a supplementary tool to support their clients' therapeutic processes.
What Is Anxiety Release based on EMDR?
Anxiety Release based on EMDR provides a specialized, clinically-informed approach to anxiety management using bilateral brain stimulation. It serves both individual users and mental health professionals, positioning itself as a low-cost, scientifically-backed digital tool.
Despite its strong therapeutic value proposition, the app is currently underperforming due to significant technical neglect. The lack of updates for modern iOS versions has led to a decline in user sentiment and store rankings, creating a vulnerability that competitors can easily exploit.
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Anxiety Release based on EMDR Key Features
Uses sensory stimulation (audio and visual) based on EMDR therapy to alter anxiety-provoking responses.
Two guided audio sessions designed to help users manage and reduce anxiety.
A guided exercise to help users establish a mental 'safe place' for grounding.
Functionality to track user progress and usage over time.
A foundational session designed to harness brain power for natural anxiety relief.
User Sentiment
High confidence · 38 reviewsWhat Users Love
This app has got me through some really hard times and anxious thoughts!
I have PTSD and Anxiety... listening to this app helps tremendously in getting more grounded and releasing anxiety.
Therapist recommended and it has been a life saver!
As an EMDR therapist, I am recommending this to my clients for use at home.
Pain Points
The only problem is that my iPhone continually tells me that I will not be able to use all of the features... until the developer update the application!
Please update to be able to use with iOS 11! It’s no longer functional with the lates OS!!!
The volume on the voices is entirely out of balance and there’s not way to modify it.
The sound quality is terrible, choppy and pops in and out when he is speaking breaking the immersion.
Is Anxiety Release based on EMDR Free? Pricing & Plans
Model: paid
The app utilizes a straightforward, low-barrier one-time purchase model, positioning itself as an affordable, accessible alternative to clinical therapy sessions.
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Paid | #90 | ▼57 |
Anxiety Release based on EMDR Pros and Cons
Pros
- Strong clinical foundation and professional endorsement from the EMDR community.
- High-value, low-cost one-time purchase model.
- Proven efficacy in user reviews for grounding and anxiety reduction.
Cons
- Severe technical neglect; the app is largely incompatible with current iOS versions.
- Poor UX/UI, specifically regarding audio playback and background functionality.
- Lack of active development or community engagement.
Market Outlook
Growth Opportunities
- A significant market gap exists for a modernized, well-maintained EMDR-based app.
- Potential to pivot to a subscription model if value is added through regular content updates.
- Opportunity to capture the 'clinician-recommended' market share by building a dedicated portal for therapists.
Market Threats
- Modern, high-production-value meditation and mental health apps are encroaching on the 'anxiety relief' space.
- Potential for users to abandon the app entirely due to the 'abandoned product' perception.
Key Takeaways
- The product has high "clinical equity" but is suffering from "technical debt." A competitor could easily capture this user base by launching a modern, stable version of an EMDR-based app.
- The developer is failing to capitalize on the professional endorsement network; there is a missed opportunity to build a B2B2C channel with therapists.
- Immediate technical stabilization is required to stop the decline in ratings and chart rankings.
The Bottom Line
Anxiety Release based on EMDR is a well-received health & fitness app that is a paid app. With a 4.4/5 rating from 88 reviews, it consistently earns praise from users. Users particularly appreciate therapeutic effectiveness, though lack of updates/compatibility remains a common concern.
Best for: Individuals seeking natural, non-effortful anxiety relief and clinicians looking for a supplementary tool to support their clients' therapeutic processes.
App Details
iOS Version
1.2.7
Release Date
Jun 17, 2013
iOS Price
$4.99