Report updated Apr 2, 2026

What Is Enchant: Affirmations,Hypnosis?

Enchant: Affirmations, Hypnosis, developed by Fabulous, is a science-backed wellness app that integrates hypnosis and daily affirmations to facilitate subconscious behavioral change. Leveraging methodologies from Duke University, it targets individuals looking to break habits, improve sleep, or enhance performance. While highly rated for its content quality, the app faces significant user backlash regarding its subscription and billing transparency.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited
Content Quality and Effectiveness
Billing and Subscription Transparency... Show more

What does it look like?

What are the key features?

Hypnosis & Affirmation IntegrationDifferentiator

Combines guided hypnosis tracks with daily affirmations to reinforce subconscious change.

Behavioral Science-Backed CoachingDifferentiator

Utilizes habit-building methodologies developed at Duke University to ensure long-term behavioral change.

Targeted Wellness TracksStandard

Specific audio sessions for sleep, chronic pain, phobias, and habit breaking.

Performance VisualizationDifferentiator

Specialized hypnosis sessions for athletes and musicians to improve focus and motivation.

Daily Routine StructureStandard

Guided morning, afternoon, and evening routines to build consistent habits.

Community SupportStandard

Access to a community of users for mutual support and shared growth.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Excited

Recent user voice shows a excited sentiment. Users appreciate content quality and effectiveness and calming and relaxing experience, but report billing and subscription transparency and feature limitations.

What Users Love

Content Quality and Effectiveness

It's inspiration in a few minutes... easy to use

I drift off to sleep with the nicest feelings and visions

Calming and Relaxing Experience

Its very calming and relaxing and full of awesome facts and advice

Very soothing music to work, sleep or write to

Pain Points

Billing and Subscription Transparency

Their parent company then charged me $39.99 three times

Cancelling is confusing, with hidden buttons, misleading “pauses”, and too many steps

Feature Limitations

Would be better if I could favourite certain sessions and add reminders

I would love to be able to queue things up

High confidence · 70 reviews available

What are the pros and cons?

Pros

  • Strong behavioral science pedigree (Fabulous/Duke University)
  • Unique integration of hypnosis and affirmations
  • High-quality audio and content effectiveness
  • Specialized tracks for high-performance niches

Cons

  • Poor billing and subscription transparency
  • Lack of basic UX features like queuing and favorites
  • Confusing cancellation process
  • Short duration of some hypnosis tracks

What is the market outlook?

Growth Opportunities

  • AI-driven personalization for custom journeys
  • Expansion into corporate wellness/productivity
  • Improving retention through UX feature updates
  • Clinical partnerships for pain management tracks

Market Threats

  • Dominance of 'I Am' in the affirmation market
  • New, high-engagement 'manifestation' apps
  • Negative brand sentiment from billing complaints
  • Consolidation of hypnosis features by major players like Calm

Who competes with Enchant: Affirmations,Hypnosis?

Contenders

+

Directly rivals Enchant's hypnosis pillar with science-backed hypnotherapy tracks for behavioral change and health management.

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Personalized Daily Messages

Reverie: AI Video Generator

Reverie: AI Video Generator

海彪 周

A high-end competitor focusing on clinical, science-backed hypnosis for sleep, stress, and habit control, mirroring Enchant's behavioral science angle.

+

A high-end competitor focusing on clinical, science-backed hypnosis for sleep, stress, and habit control, mirroring Enchant's behavioral science angle.

+

Dominates the motivation and mindset space with high-frequency reminders that compete for the same daily user attention.

+

AI-Powered Voices

GraceNotes – Gratitude Journal

GraceNotes – Gratitude Journal

Ai Browser

While focused on journaling, its heavy use of affirmations and vision boards makes it a strong alternative for mindset work.

+

While focused on journaling, its heavy use of affirmations and vision boards makes it a strong alternative for mindset work.

Peers

+

The market leader in general mental wellness; while broader, its sleep stories and daily sessions compete for the same headspace.

+

Sleep Stories

+

Uses a science-backed approach to meditation and habit-building that appeals to Enchant's 'behavioral science' audience.

+

Ebb AI Companion

+

A holistic wellness app that includes affirmations and guided journeys for mental well-being.

+

1-on-1 Human Coaching

+

Focuses on the theory and practice of mindfulness, attracting users interested in the 'subconscious' and mindset shifts.

+

Theory & Practice Integration

New Kids on the Block

+

A rapidly growing app that leverages the 'manifestation' trend with a modern, high-engagement UI for affirmations.

+

Personalized Daily Messages

Lumina: AI Image Generation

Lumina: AI Image Generation

TLDR(KR)

Uses AI-driven personalization to create meditation and affirmation journeys for users.

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Uses AI-driven personalization to create meditation and affirmation journeys for users.

What are the key takeaways?

Enchant: Affirmations,Hypnosis is a exciting health & fitness app that is available. With a 4.6/5 rating from 809 reviews, it excites its users from users. Users particularly appreciate content quality and effectiveness, though billing and subscription transparency remains a common concern.

Best for: Individuals seeking to improve their mental well-being, break unwanted habits, and build structured, science-backed daily routines for personal growth.

How much does it cost?

Model: subscription

Tiers:
Free version with limited accessPremium plan billed monthly or annually for full access to coaching and tracks

Uses a freemium model to lower the barrier to entry, relying on a subscription-based 'Premium' tier for full access to the coaching library and advanced hypnosis content.

iOS Version

18.1.1

Android Version

18.2

Release Date

Jul 9, 2024

iOS Price

Free

Android Price

Free

Developer

Fabulous

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Enchant: Affirmations,Hypnosis Intelligence Report.” Updated Apr 2, 2026. https://marlvel.ai/intel-report/health-fitness/enchant-affirmations-hypnosis

Agent Markdown (.md)·

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