TL;DR:Enchant: Affirmations, Hypnosis, developed by Fabulous, is a science-backed wellness app that integrates hypnosis and daily affirmations to facilitate subconscious behavioral change. Users feel Excited, praising content quality and effectiveness but frustrated by billing and subscription transparency.|TL;DR:Enchant: Affirmations, Hypnosis, developed by Fabulous, is a science-backed wellness app that integrates hypnosis and daily affirmations to facilitate subconscious behavioral change. Users feel Excited, praising content quality and effectiveness but frustrated by billing and subscription transparency.

Enchant: Affirmations,Hypnosis is a well-regarded health & fitness app that is available. With a 4.7/5 rating from 818 reviews, it maintains solid user satisfaction. Users particularly appreciate content quality and effectiveness, though billing and subscription transparency remains a common concern.

What is Enchant: Affirmations,Hypnosis?

Enchant: Affirmations, Hypnosis, developed by Fabulous, is a science-backed wellness app that integrates hypnosis and daily affirmations to facilitate subconscious behavioral change. Leveraging methodologies from Duke University, it targets individuals looking to break habits, improve sleep, or enhance performance. While highly rated for its content quality, the app faces significant user backlash regarding its subscription and billing transparency.

Current Momentum

v18.1

We’ve further improved your Enchant experience! This version brings minor bug fixes and performance improvements to keep you focused on what matters.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

I Am Daily Affirmations:Quotes

I Am Daily Affirmations:Quotes

By ZipoApps

Other Rivals

Mindset for Success
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7-Day Rank Pulse 🇺🇸

Health & Fitness

No ranking data

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Hypnosis & Affirmation IntegrationDifferentiator

Combines guided hypnosis tracks with daily affirmations to reinforce subconscious change.

Behavioral Science-Backed CoachingDifferentiator

Utilizes habit-building methodologies developed at Duke University to ensure long-term behavioral change.

Targeted Wellness TracksStandard

Specific audio sessions for sleep, chronic pain, phobias, and habit breaking.

Performance VisualizationDifferentiator

Specialized hypnosis sessions for athletes and musicians to improve focus and motivation.

Daily Routine StructureStandard

Guided morning, afternoon, and evening routines to build consistent habits.

Community SupportStandard

Access to a community of users for mutual support and shared growth.

How much does it cost?

Subscription
  • Free version with limited access
  • Premium plan billed monthly or annually for full access to coaching and tracks

Uses a freemium model to lower the barrier to entry, relying on a subscription-based 'Premium' tier for full access to the coaching library and advanced hypnosis content.

Who Built It?

Fabulous app icon 1
Fabulous app icon 2
Fabulous app icon 3
Fabulous app icon 4

Fabulous

(604.2K)

Leveraging behavioral science to help users build sustainable habits and improve mental well-being. Providing structured routines for personal growth and productivity.

Portfolio

9

Apps

Free 8
Health & Fitness88%
Education13%

Who is Fabulous?

Fabulous differentiates itself by embedding academic behavioral economics—specifically partnerships with researchers at Duke University—into the core of its habit-tracking ecosystem. The publisher has successfully expanded from a single flagship product into a suite of niche-focused wellness tools, effectively leveraging its brand equity to cross-sell across its portfolio. The primary strategic tension lies in the friction between its science-backed value proposition and an aggressive, high-pressure monetization model that has historically impacted user sentiment.

Who is Fabulous for?

  • Individuals seeking structured
  • Evidence-based approaches to mental health
  • ADHD management
  • Personal habit formation
Intense

Portfolio momentum

With 23 releases in the last 6 months across a 9-app portfolio, the publisher maintains a high-frequency development cadence.

Last release · 16d agoActive apps · 9

What do users think recently?

High confidence · 70 reviews analyzed · Based on 70 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.7/ 5
(818)
Current version
4.8/ 5
+0.1 vs overall
(193)
Main signal post-update: content Quality and Effectiveness.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate content quality and effectiveness and calming and relaxing experience, but report billing and subscription transparency and feature limitations.

What Users Love

Content Quality and Effectiveness
Calming and Relaxing Experience

What Frustrates Users

Billing and Subscription Transparency
Feature Limitations

What is the competitive landscape for Enchant: Affirmations,Hypnosis?

How's The Health & Fitness Market?

Market outlook for this category

Available very soon

The rivals identified

The Nemesis

  1. -

    Audio Affirmations

  2. -

    High-frequency notification loop sustains daily habit formation

Contenders

Daily Personalized Messages

Audio Wake-Up Alarm

Motivation Quotes Creator App

Motivation Quotes Creator App

4.5 (2.1K)

DOSA Apps

Dominates the motivation and mindset space with high-frequency reminders that compete for the same daily user attention.

My Journal: Gratitude Diary

My Journal: Gratitude Diary

4.3 (196)

BlueLeaf Tech

While focused on journaling, its heavy use of affirmations and vision boards makes it a strong alternative for mindset work.

Peers

Introductory Course

Nondual Theory Library

Intellect: Create a Better You

Intellect: Create a Better You

4.6 (129.6K)

Intellect Company

Focuses on behavioral science and CBT-based coaching, overlapping with Enchant's goal of sustainable behavioral change.

The outtake for Enchant: Affirmations,Hypnosis

Strengths to defend, gaps to attack

Core Strengths

  • Strong behavioral science pedigree (Fabulous/Duke University)
  • Unique integration of hypnosis and affirmations
  • High-quality audio and content effectiveness
  • Specialized tracks for high-performance niches

Critical Frictions

  • Poor billing and subscription transparency
  • Lack of basic UX features like queuing and favorites
  • Confusing cancellation process
  • Short duration of some hypnosis tracks

Growth Levers

  • AI-driven personalization for custom journeys
  • Expansion into corporate wellness/productivity
  • Improving retention through UX feature updates
  • Clinical partnerships for pain management tracks

Market Threats

  • Dominance of 'I Am' in the affirmation market
  • New, high-engagement 'manifestation' apps
  • Negative brand sentiment from billing complaints
  • Consolidation of hypnosis features by major players like Calm

Key Takeaways

Enchant: Affirmations,Hypnosis is a well-regarded health & fitness app that is available. With a 4.7/5 rating from 818 reviews, it maintains solid user satisfaction. Users particularly appreciate content quality and effectiveness, though billing and subscription transparency remains a common concern.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Enchant: Affirmations,Hypnosis, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Enchant: Affirmations,Hypnosis Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/intel-report/health-fitness/enchant-affirmations-hypnosis

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