Report updated Apr 1, 2026
Coloring Book Now
v1.9.6Individuals seeking stress relief, mindfulness, and creative outlets through digital art therapy.
What Is Coloring Book Now?
Launched Jan 5, 2017
Updated Apr 2022
What does it look like?
What are the key features?
Step-by-step art therapy sessions tailored to specific emotional goals like anxiety relief or mood elevation.
Ability to apply realistic textures like stone, wood, or marble to finished artworks.
Includes markers, brushes, spray, crayons, and quick-fill tools for varied artistic expression.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
What are the pros and cons?
Pros
- Strong differentiation through Guided Coloring Journeys and unique surface textures.
- High-fidelity experience with Apple Pencil support.
- Consistent engagement loop via daily content updates.
Cons
- Lack of visible social media presence limits community building.
- High price variance in subscription tiers may confuse potential subscribers.
- No clear About Us or website presence to build brand trust.
What is the market outlook?
Growth Opportunities
- Expansion into social features to allow users to share finished art with filters.
- Integration of community-driven challenges to increase retention.
- Leveraging the Art Therapy angle for partnerships with wellness or mental health platforms.
Market Threats
- Market saturation by established giants like Happy Color and Pixel Art.
- Emerging competitors using AI to generate unique, non-repetitive content.
- Potential for subscription fatigue among users due to aggressive pricing models.
Who competes with Coloring Book Now?
Contenders
Happy Citizens - Mayor Sim
净 邹
The market leader in digital coloring, offering a nearly identical value proposition of daily content and mindfulness-based coloring.
Paint by Number Coloring Game
★4.7 (399K)Oakever Games
A primary alternative for users seeking a wide variety of categories and daily updated coloring content.
Adult Coloring Book - Pigment
★4.6 (207K)Pixite Inc.
Focuses heavily on the 'realistic' digital painting experience, including stylus support and advanced brush tools similar to the analyzed app.
Same Space
Color Pop AI - Coloring Book
MWM
Provides a similar subscription-based experience within the Lifestyle category for digital art enthusiasts.
Vista Color: Coloring Book HD
★4.7 (39K)Oakever Games
Uses the same 'art therapy' messaging to attract users seeking mental health benefits through creativity.
Tribal Art Coloring Book
HK PIXO TECHNOLOGY LIMITED
Competes for the same demographic of users interested in repetitive, calming artistic tasks.
New Kids on the Block
Illusion Color Paint By Number
HK PIXO TECHNOLOGY LIMITED
Rapidly growing app utilizing modern AI-assisted coloring features and social sharing integration.
What are the key takeaways?
Coloring Book Now is a divisive lifestyle app that is available. With a 4.4/5 rating from 4.1K reviews, it receives mixed feedback from users.
Best for: Individuals seeking stress relief, mindfulness, and creative outlets through digital art therapy.
How much does it cost?
Model: subscription
Uses a high-frequency subscription model with significant price variance, likely testing different price points to maximize conversion from the free tier.
iOS Version
1.9.6
Release Date
Jan 5, 2017
iOS Price
Free