What Is HER:Lesbian&Queer LGBTQ Dating?

HER is a niche dating and community app for the LGBTQ+ community that differentiates itself through identity-focused features and interest-based groups. Despite its strong brand mission, the app is currently struggling with a negative sentiment trend driven by aggressive monetization and poor moderation transparency. With a ranking of #25 in the US Lifestyle category, the app faces significant pressure from users who feel the free experience is unusable. To maintain its position, the developer must address critical technical bugs and the high volume of reported bot activity, which currently overshadows the app's value proposition.

What users think

Frustrated
Community Niche
Account Bans and Support... Show more

Key Features

Pride Pins & Identity CustomizationDifferentiator

Allows users to add specific identity markers, pronouns, and political/interest-based pins to their profile to signal values and identity.

Community SpacesDifferentiator

Access to 30+ interest-based communities to connect with others beyond one-on-one dating.

Incognito ModeStandard

Premium feature allowing users to browse profiles without being seen until they express interest.

Advanced Search FiltersStandard

Granular filtering options to find specific matches based on sexuality, interests, and other criteria.

Trust & Safety VerificationStandard

Profile verification and active moderation to prevent scammers and ensure a safe environment.

Real-time 'Online Now' StatusBasic

Premium feature to see who is currently active and send real-time messages.

Recent User Sentiment

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate community niche, but report account bans and support and aggressive monetization.

What Users Love

Community Niche

I believe in HER’s mission as a safe space for queer people

This app seems dedicated to protecting the community and keeping it segregated in the best way possible

Pain Points

Account Bans and Support

account banned with no explanation by the AI filters. there’s no way to contact a human for customer service

My account was banned right after I purchased the platinum subscription. I’m not sure why my account is locked

Aggressive Monetization

the app is practically unusable without paying for premium

Everything is hidden behind a paywall. Even basic filter options

High confidence · 49 reviews available

App Store Performance

ChartRankChange
Grossing#252
No ranking data for this selection.

Pros and Cons

Pros

  • Strong, mission-aligned brand identity
  • Unique community-first feature set
  • Large, established user base

Cons

  • Opaque and aggressive automated moderation
  • High subscription price point
  • Significant technical debt and UI bugs

Market Outlook

Growth Opportunities

  • Market gap for a more transparent, user-friendly queer dating app
  • Potential to capture churned users from HER
  • Improvement of community trust through human-centric support

Market Threats

  • Mainstream dating apps increasing LGBTQ+ inclusive features
  • Mass migration to niche competitors due to declining sentiment
  • Increasing competition from community-focused social platforms

Key Takeaways

HER:Lesbian&Queer LGBTQ Dating is a frustrating lifestyle app that is available. With a 4.4/5 rating from 60.7K reviews, it frustrates many users from users. Users particularly appreciate community niche, though account bans and support remains a common concern.

Best for: Queer women, lesbian, bisexual, nonbinary, trans, and gender nonconforming individuals seeking both romantic connections and community engagement.

App Details & Pricing

Model: subscription

Tiers:
Free tier with access to core dating, community, and chat featuresPremium tier starting at $14.99/month for ad-free experience, incognito mode, and advanced filters

Freemium model that keeps core social and dating functionality free to maintain a large user base, while gating convenience and privacy features behind a subscription.

iOS Version

6.27.4

Release Date

Nov 24, 2012

iOS Price

Free

Developer

Bloomer Inc

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