iScape is a landscape design app that serves both DIY homeowners and professionals by offering AR-based visualization and professional proposal tools. While it has achieved significant market presence and high ratings, its current growth is hampered by a controversial monetization strategy that has led to significant user backlash. The app's core value lies in its ability to bridge the gap between design and execution. However, its reliance on an aggressive subscription model, which users perceive as deceptive, presents a major risk to its long-term viability and brand reputation.