Report updated Apr 6, 2026
Cosmo: AI Editor, Hair Filters
v2.8.1Social media users and selfie enthusiasts looking for quick, AI-powered beauty transformations and hairstyle experimentation.
What Is Cosmo: AI Editor, Hair Filters?
Launched Jan 5, 2023
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Virtual hair changer allowing users to test various cuts, colors, and styles including buzz cuts and bangs.
Tools to adjust body proportions, waist, and leg length for a slim or fitness-oriented look.
Comprehensive suite for skin smoothing, blemish removal, teeth whitening, and virtual makeup application.
Advanced AI effects including aging filters, gender swaps, cartoonization, and future baby predictions.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate visual results and ease of use, but report deceptive subscription/billing and difficulty canceling.”
What Users Love
scary accurate!!
Results r amazing n realistic
very easy to use
very easy to use and understand
Pain Points
trial with subscription at the same time. scam.
Stole my money after accepting free trial
It is impossible to cancel so be aware
would not let me unsubscribe
High confidence · 99 reviews available
How is it ranked?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #57 | ▼2 |
| Free | #94 | ▼3 |
What are the pros and cons?
Pros
- High-fidelity AI hairstyle and body reshaping accuracy
- Strong grossing performance (#57 in category)
- Successful expansion into male grooming niches
Cons
- Severe user trust issues regarding billing
- Significant rating disparity on Android (3.7 vs 4.3 iOS)
- Aggressive paywalls blocking basic previews
What is the market outlook?
Growth Opportunities
- Improve subscription transparency to reduce churn
- Market as a practical utility for salon/barber previews
- Develop community features for sharing transformations
Market Threats
- Platform delisting due to deceptive cancellation patterns
- FaceApp commoditizing specialized hair filters
- New AI-first competitors with cleaner pricing models
Who competes with Cosmo: AI Editor, Hair Filters?
The Nemesis
Why it's a threat
- +
Users are happier — sentiment 55/100 vs 25
- +
Higher rated at 4.3★ vs 4.0★
Contenders
An all-in-one beauty suite with advanced AI body sculpting and hairstyle modification tools.
AI Portrait Retouching
Specializes in the body reshaping and face retouching niche that Cosmo targets.
BeautyPlus-Selfie Photo Editor
★4.8 (344K)PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.
A popular alternative for quick AI beauty filters, retouching, and virtual hair adjustments.
A popular alternative for quick AI beauty filters, retouching, and virtual hair adjustments.
EPIK - AI Photo & Video Editor
SNOW Corporation
Offers trending AI photo effects including hairstyle changes and professional-grade retouching.
Offers trending AI photo effects including hairstyle changes and professional-grade retouching.
Peers
While focused on quality enhancement, its AI photo generation features overlap with Cosmo's creative tools.
AI Photo Enhancement
Massive creative platform that includes AI hair color and beauty retouching tools.
Picsart Aura
Lensa AI: Photo Editor
Prisma labs, inc.
Broader AI photo ecosystem focusing on avatars and artistic retouching.
Broader AI photo ecosystem focusing on avatars and artistic retouching.
B612 AI Photo&Video Editor
★4.6 (110K)SNOW Corporation
Real-time beauty camera with extensive hair and makeup filters.
Real-time beauty camera with extensive hair and makeup filters.
New Kids on the Block
Glowify - AI Hairstyle Try On
Flarial Interactive
A newer, AI-first entrant specifically targeting the virtual haircut and color market.
A newer, AI-first entrant specifically targeting the virtual haircut and color market.
Facey: Face Editor &Makeup Cam
★4.5 (24K)Alpha Mobile Limited
Rising beauty editor focusing on high-quality AI face reshaping and makeup filters.
Rising beauty editor focusing on high-quality AI face reshaping and makeup filters.
What are the key takeaways?
Cosmo: AI Editor, Hair Filters is a frustrating photo & video app that is free with in-app purchases. With a 4.0/5 rating from 32K reviews, it frustrates many users from users. Users particularly appreciate visual results, though deceptive subscription/billing remains a common concern.
Best for: Social media users and selfie enthusiasts looking for quick, AI-powered beauty transformations and hairstyle experimentation.
How much does it cost?
Model: freemium
Uses a hybrid model of recurring subscriptions and one-time credits. While effective for revenue, it is currently the source of extreme user dissatisfaction due to perceived dark patterns.
iOS Version
2.8.1
Android Version
2.9.39
Release Date
Jan 5, 2023
iOS Price
Free
Android Price
Free
Developer
Spark Dynamic