Report updated Apr 16, 2026
Cosmo: AI Editor, Hair Filters
For social media users and selfie enthusiasts looking for quick, AI-powered beauty transformations and hairstyle experimentation.
Cosmo: AI Editor, Hair Filters is a challenged photo & video app that is free with in-app purchases. With a 4.0/5 rating from 32.6K reviews, it faces significant user friction. Users particularly appreciate visual results, though deceptive subscription/billing remains a common concern.
What is Cosmo: AI Editor, Hair Filters?
Current Momentum
v2.8
Thanks for using Cosmo! We've been hard at work to bring you a faster and more reliable app. This update includes bug fixes and performance improvements that will help you achieve the perfect look effortlessly. We hope you enjoy the improved Cosmo experience!
Active Nemesis
FaceApp: Perfect Face Editor
By FaceApp Technology
Other Rivals
7-Day Rank Pulse 🇺🇸
Photo & VideoRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Virtual hair changer allowing users to test various cuts, colors, and styles including buzz cuts and bangs.
Tools to adjust body proportions, waist, and leg length for a slim or fitness-oriented look.
Comprehensive suite for skin smoothing, blemish removal, teeth whitening, and virtual makeup application.
Advanced AI effects including aging filters, gender swaps, cartoonization, and future baby predictions.
How much does it cost?
- Free tier with basic tools
- Premium subscription
- In-app credit purchases
Uses a hybrid model of recurring subscriptions and one-time credits. While effective for revenue, it is currently the source of extreme user dissatisfaction due to perceived dark patterns.
Who Built It?
Spark Dynamic
Empowering social media creators with generative AI tools for viral photo and video transformations.
Portfolio
7
Apps
Who is Spark Dynamic?
Spark Dynamic operates as a high-velocity trend-follower in the generative AI space, specializing in rapidly deploying features that capture viral social media cycles like 'AI Baby' and 'PS2 filters.' Their strategic advantage lies in an aggressive release cadence that allows them to test multiple niche AI applications simultaneously across Photo and Lifestyle categories. A key tension exists between their strong chart performance and significant user backlash regarding subscription transparency and billing practices in their flagship titles.
Who is Spark Dynamic for?
- Social media users
- Selfie enthusiasts seeking viral-ready AI transformations
- Professional headshots
- Lifestyle experimentation tools
Portfolio momentum
The publisher maintains an intense development pace with 32 updates across its 7 active apps in the last 6 months, with the most recent release occurring 9 days ago.
What other apps does Spark Dynamic make?
Cosplay: Future Baby Generator
Pose: AI Photo Video Generator
Hair AI: Hairstyle Filter, Cut
Gooroo: Ethnicity, AI Fortune
Fortune Teller & AI Ethnicity
Filters for TikTok - PhotoPic
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate visual results and ease of use, but report deceptive subscription/billing and difficulty canceling.
What Users Love
What Frustrates Users
What is the competitive landscape for Cosmo: AI Editor, Hair Filters?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇷🇺 Russia | Photo & Video | iOSFree | #61 | ▲4 |
| 🇹🇿 Tanzania | Photography | AndroidGrossing | #61 | ▲1 |
The rivals identified
The Nemesis
- -
Users are happier — sentiment 45/100 vs 25
- -
Higher rated at 4.3★ vs 4.0★
- -
Impression Filters
Contenders
AI Relight
Auto Body Reshape
Peers
AI Photo Enhancement
AI Portrait Generation
Picsart Aura
AI Playground
Custom Filter Creation
Lensa: photo editor & AI art
Prisma Labs, Inc.
Broader AI photo ecosystem focusing on avatars and artistic retouching.
New Kids on the Block
AI Hairstyle Try On & Haircut
Nextdio
A newer, AI-first entrant specifically targeting the virtual haircut and color market.
Facey: Face Editor &Makeup Cam
★4.5 (24K)Alpha Mobile Limited
📈Rising beauty editor focusing on high-quality AI face reshaping and makeup filters.
The outtake for Cosmo: AI Editor, Hair Filters
Strengths to defend, gaps to attack
Core Strengths
- High-fidelity AI hairstyle and body reshaping accuracy
- Strong grossing performance (#57 in category)
- Successful expansion into male grooming niches
Critical Frictions
- Severe user trust issues regarding billing
- Significant rating disparity on Android (3.7 vs 4.3 iOS)
- Aggressive paywalls blocking basic previews
Growth Levers
- Improve subscription transparency to reduce churn
- Market as a practical utility for salon/barber previews
- Develop community features for sharing transformations
Market Threats
- Platform delisting due to deceptive cancellation patterns
- FaceApp commoditizing specialized hair filters
- New AI-first competitors with cleaner pricing models
Key Takeaways
Cosmo: AI Editor, Hair Filters is a challenged photo & video app that is free with in-app purchases. With a 4.0/5 rating from 32.6K reviews, it faces significant user friction. Users particularly appreciate visual results, though deceptive subscription/billing remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon