Report updated Mar 31, 2026
Microsoft Selfie
v2.2.6Casual smartphone users looking for quick, one-click photo enhancements to improve the quality of their selfies and portraits.
What Is Microsoft Selfie?
Launched Dec 28, 2015
Updated Jun 2018
What does it look like?
What are the key features?
Uses computer vision to analyze age, gender, skin tone, and lighting to apply natural-looking enhancements.
Automatically detects dim lighting and uses burst shots to reduce image noise.
Corrects exposure and clarifies photos, specifically optimized for backlit subjects.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
What are the pros and cons?
Pros
- Backed by robust, industry-leading Microsoft computer vision research.
- Highly intuitive, one-click interface that minimizes user friction.
- Specialized 'Denoise' burst-shot technology.
Cons
- Significant lack of updates since 2018.
- Limited feature set compared to modern photo editors.
- Low user rating (3.2) suggesting performance issues.
What is the market outlook?
Growth Opportunities
- Integration of algorithms into broader Microsoft productivity suites.
- Rebranding/updating the core tech for a modern audience.
- Capitalizing on the high demand for AI-driven photo tools.
Market Threats
- Competitors have integrated these features natively into social platforms.
- Standalone utility apps are becoming redundant.
- Risk of total obsolescence due to lack of OS compatibility updates.
What are the key takeaways?
Microsoft Selfie is a divisive photo & video app that is completely free. With a 3.2/5 rating from 384 reviews, it receives mixed feedback from users.
Best for: Casual smartphone users looking for quick, one-click photo enhancements to improve the quality of their selfies and portraits.
How much does it cost?
Model: free
The app serves as a utility-focused tool to showcase Microsoft's computer vision technology rather than a primary revenue-generating product.