By LIKEME PTE
Report updated Apr 15, 2026
Likee - Video, Live, Chat
For gen Z and young adult content creators and social media users who enjoy short-form video entertainment, live streaming, and creative self-expression.
Likee - Video, Live, Chat is a well-regarded photo & video app that is free with in-app purchases. With a 4.4/5 rating from 12M reviews, it maintains solid user satisfaction. Users particularly appreciate entertainment value, though account bans and restrictions remains a common concern.
What Is Likee - Video, Live, Chat?
Current Momentum
v5.55.1 · 6d ago
MaintenanceThe app is currently in maintenance mode, with only bug fixes and performance improvements released over the last five versions.
Active Nemesis
TikTok - Videos, Shop & LIVE
By TikTok
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Advanced AI-driven video editing tools including Face Morph and Astral Travel.
Global broadcasting with LIVE PK battles and real-time virtual gifting.
AI-powered recommendation engine for tailored video discovery.
Who is it for & how much does it cost?
Target Audience
Gen Z and young adult content creators and social media users who enjoy short-form video entertainment, live streaming, and creative self-expression.
Pricing
Freemium- Free to download
- In-app purchases for virtual gifts
Monetization is heavily reliant on a virtual economy where users support live streamers via gifts, alongside a standard ad-supported model.
Who Built It?
What other apps does LIKEME PTE make?
What do users think recently?
High confidence · 99 reviews analyzed
What is the recent mood?
“Recent user voice shows a excited sentiment. Users appreciate entertainment value and creator reach and growth, but report account bans and restrictions and safety and content moderation.”
What Users Love
What Frustrates Users
What is the competitive landscape for Likee - Video, Live, Chat?
How's The Photo & Video Market?
How does it evolve in the Photo & Video market?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #87 | NEW |
The rivals identified
The Nemesis
Head to Head
Likee should avoid a head-to-head battle on general content and instead lean into its 'Pro-Maker' identity by shipping even more sophisticated AI-driven video effects that TikTok’s mass-market editor doesn't support.
What sets Likee - Video, Live, Chat apart
- +
Advanced video editing suite with 'epic effects' and specialized maker tools that offer more granular creative control than TikTok’s standard filters.
- +
Stronger positioning as a 'talent' showcase platform, specifically targeting live broadcasters looking for a dedicated performance community.
What's TikTok - Videos, Shop & LIVE's Edge
- -
Native e-commerce integration (TikTok Shop) provides a direct revenue stream for creators that Likee currently lacks.
- -
Superior global distribution and cultural 'trend-setter' status, making it the default platform for viral content.
Contenders
Focuses on ephemeral, private messaging and Map-based discovery, while Likee is a public-first broadcast platform.
Industry-leading AR 'Lenses' ecosystem with a dedicated desktop Lens Studio, providing a higher technical ceiling for creators than Likee’s in-app effects.
Seamless transition between short-form 'Shorts' and long-form content, providing a more robust creator career path than Likee's short-only format.
Deep integration with the Google/AdSense ecosystem for mature monetization of video content.
Leverages an existing social graph (friends/family) to drive engagement, whereas Likee relies on interest-based discovery and live-stream 'talents'.
Stronger focus on static imagery and 'Stories' alongside video, offering a more diverse content mix.
Often targets emerging markets with localized content strategies that mirror Likee's global expansion efforts.
Simpler UI focused on rapid consumption rather than the heavy 'maker/editor' tools emphasized by Likee.
Peers
Specializes in keyframe animations and motion graphics, offering a more professional editing experience than Likee's social-first effects.
Community is built around 'edit challenges' rather than live streaming or social chatting.
Focuses on 'Livestreaming to make friends' via a swipe-to-match mechanic, whereas Likee focuses on 'Livestreaming to show talent'.
Heavier emphasis on safety and age-gated communities for younger users.
Positions itself as a platform for 'real people' and 'free speech,' often attracting an older demographic than Likee’s trend-focused youth audience.
Features a 'Clapper Fam' subscription model for direct creator support, similar to OnlyFans or Patreon but integrated into a video feed.
Search-intent driven platform (users look for ideas) vs. Likee's entertainment-intent platform (users look for fun).
Lacks the real-time 'Live' and 'Chat' components that are central to Likee's engagement model.
New Kids on the Block
The outtake for Likee - Video, Live, Chat
SWOT Analysis
Core Strengths
- Advanced SuperMix AI video effects
- Mature live-stream monetization (Gifts/PK)
- High creator exposure/growth potential
Critical Frictions
- Aggressive automated account bans
- Safety concerns regarding predatory DM behavior
- Limited music library compared to top rivals
Growth Levers
- Expand into native social commerce (similar to TikTok Shop)
- Implement advanced safety/age-gating features
- Develop professional-grade keyframe editing tools
Market Threats
- TikTok's dominant global scale and trend-setting status
- Snapchat's superior AR Lens ecosystem
- Regulatory scrutiny over content moderation for minors
What are the next best moves?
Refine automated ban algorithms to reduce false positives.
Account bans are a top complaint theme and a direct churn risk for active creators.
Implement stricter DM safety filters and reporting tools.
Users reported 'creepy' interactions, which poses a significant safety and brand reputation risk.
Expand music licensing and search functionality.
Technical complaints highlight an inability to find or use specific songs, a core requirement for short-video platforms.
Feature Gaps vs Competitors
- Native e-commerce integration (available in TikTok Shop but missing here)
- Ephemeral messaging and Map-based discovery (available in Snapchat but missing here)
- Long-form content transition path (available in YouTube but missing here)
Key Takeaways
Likee is a resilient niche leader for creators who value high-end effects and live-stream interaction, but it is currently held back by aggressive moderation and safety gaps. To survive TikTok's dominance, Likee must fix its 'random ban' issue while doubling down on its 'Pro-Maker' identity through even more sophisticated AI tools.
Where Is It Heading?
Stable
Active feature investment with updates as recent as April 2026 (v5.55.1).
Maintains a #87 Grossing rank, indicating consistent monetization despite competition.
Persistent user frustration (Positive mood but high complaint frequency) regarding account bans.