By Viko & Co
Report updated Apr 15, 2026
Sticker maker
For casual social media users, meme enthusiasts, and content creators looking to personalize their messaging experience with custom, viral-ready stickers.
Sticker maker is an established tools app that is free with in-app purchases. With a 4.7/5 rating from 2.4M reviews, it shows polarized user reception. Users particularly appreciate ease of use, though whatsapp integration issues remains a common concern.
What Is Sticker maker?
Current Momentum
v1.0.10-5 · 2mo ago
MaintenanceSticker maker introduced a polygon tool and SelfieCam for animated stickers in the latest update. The app is currently in a maintenance phase with no major feature releases in the last 3 months.
Active Nemesis
Sticker.ly - Sticker Maker
By NAVER Z
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Record short video clips or photos directly to create instant animated stickers of yourself
Publish sticker packs to a global community and follow favorite creators for new content
Convert photos, memes, GIFs, and videos into personalized sticker packs
Includes background removal, text addition, custom fonts, and outline adjustments
Export and use created sticker packs in WhatsApp, iMessage, and other messengers
Who is it for & how much does it cost?
Target Audience
Casual social media users, meme enthusiasts, and content creators looking to personalize their messaging experience with custom, viral-ready stickers.
Pricing
Freemium- Free to use and create
- Potential in-app purchases for premium features or content
The app utilizes a high-volume, free-to-use model to drive massive user adoption, leveraging a creator-focused ecosystem to build a viral network effect.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Viko & Co make?
What do users think recently?
High confidence · 2.4M reviews analyzed
What is the recent mood?
“Recent user voice shows a mixed sentiment. Users appreciate ease of use, but report whatsapp integration issues and intrusive advertising.”
What Users Love
What Frustrates Users
What is the competitive landscape for Sticker maker?
How's The Tools Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
The target app should double down on its 'utility' speed and privacy. To defend against Sticker.ly, the target needs to implement AI-assisted cutting to match the UX ease of the nemesis without necessarily adopting the social overhead.
What sets Sticker maker apart
- +
Lightweight, utility-first UX that doesn't require account creation or social browsing to function.
- +
Focused specifically on the WhatsApp ecosystem, avoiding the complexity of multi-platform social features.
What's Sticker.ly - Sticker Maker's Edge
- -
Massive library of pre-made community content solves the 'cold start' problem for users who don't want to make their own stickers.
- -
Higher innovation velocity with features like animated stickers and integrated search functionality.
Contenders
Positions as a 'Studio' environment, emphasizing a more professional or precise editing interface for manual cutouts.
Maintains a very high rating-to-review ratio, suggesting superior stability or a more intuitive 'finger-cut' UX than the target.
Focuses heavily on meme templates and 'Entertainment' categorization, likely offering more pre-set assets for humor-based stickers.
Includes a broader range of 'WaSticker' compatibility features, targeting the specific technical requirements of WhatsApp's sticker API.
Peers
Uses a character-builder engine (avatars) rather than photo-manipulation, creating a consistent personal brand for the user.
Deep OS-level integration via custom keyboards and direct partnerships with Snapchat and other messaging giants.
Offers advanced AI generative tools (Text-to-Sticker) and multi-layer editing that far exceeds the target's simple cutout tool.
Broad creative utility (video, filters, retouching) makes it the choice for 'prosumer' creators who find the target app too limited.
Prioritizes a 'MyMoji' keyboard experience, allowing users to access their stickers across any app, not just WhatsApp.
UX is optimized for rapid deployment during active conversations rather than the 'batch creation' focus of the target.
The outtake for Sticker maker
SWOT Analysis
Core Strengths
- Massive scale with over 2.3M reviews
- Simple 4-step creation workflow
- Unique SelfieCam for instant animated stickers
Critical Frictions
- Critical WhatsApp export bugs
- Aggressive and intrusive ad frequency
- Manual cutting tools are high-friction
Growth Levers
- AI-assisted background removal (Auto-cut)
- Dedicated sticker keyboard for cross-app use
- Monetization of creator-exclusive content
Market Threats
- Sticker.ly's social network and AI advantages
- Picsart's generative AI text-to-sticker tools
- Platform-level sticker tools built into WhatsApp/iOS
What are the next best moves?
Resolve WhatsApp API Export Errors
This is the #1 high-frequency complaint; users are unable to complete the core value proposition of the app.
Implement AI-Powered Auto-Cut
Nemesis (Sticker.ly) uses AI auto-cut to solve the friction of manual finger-tracing, which is a major user pain point in the target app.
Optimize Ad Load and Frequency
Sentiment data indicates ads are currently 'taking the app over' and preventing task completion, leading to 'Mixed' sentiment.
Feature Gaps vs Competitors
- AI Auto-cut technology (available in Sticker.ly)
- Social networking/trending feed (available in Sticker.ly)
- Keyboard-entry distribution (available in WhatSticker)
- Generative AI Text-to-Sticker (available in Picsart)
Key Takeaways
Sticker maker is a market leader by volume, but its 'Mixed' user sentiment reveals a product at risk. To defend against Sticker.ly, the PM must prioritize technical stability in the WhatsApp export flow and replace manual cutting with AI-assisted tools, while moderating ad frequency to prevent user burnout.
Where Is It Heading?
Mixed Signals
Active feature investment in SelfieCam and Polygon tools (v1.9.7/v1.0.10) shows commitment to product evolution.
Frustrated user base due to persistent WhatsApp integration bugs and aggressive ad load.