For urban residents in Brazil seeking affordable transportation, food delivery, and accessible digital banking services.
Providing a multi-modal urban ecosystem for Brazilians to manage transportation, logistics, and financial services in a single interface.
Target audience
Portfolio
Free 2Last updated
99: Rides, Food, Pay
v6.60.0
3mo ago
Primary focus
Urban mobility and fintech Super App
Scale
indie
Target audience
Urban residents in Brazil seeking affordable transportation, food delivery, and accessible digital banking services.
Origin
Founded in 2012 as a taxi-hailing service in Brazil.
Released 11 updates for its flagship app in the last 6 months, with the most recent update occurring only 3 days ago.
2 apps analysed
Analysis in progress
Hyper-local low-cost categories (99Moto, 99Pop)
Tightly focused on 5 markets (Brazil, Japan, Mexico, South Korea, United States).
Based on 1 of 2 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
0
Neutral / mixed
1
Negative apps
14/100
Avg sentiment score
Uber is the primary direct competitor across 99's core pillars (rides and delivery) with a massive scale and an aggressive release cadence of 27 updates in the last six months.
Strategic outlook coming soon.
What fed this analysis
A direct ride-hailing alternative that positions itself as a more premium, corporate-friendly solution compared to 99's value-focused categories.
The dominant specialist in the Brazilian food delivery space, directly challenging the 99Food vertical with superior restaurant coverage.
A major threat to the 99Pay ecosystem, maintaining a high innovation velocity (25 releases) and deep integration with Brazil's largest e-commerce platform.
Directly competes with 99Pay for the 'social payment' and digital wallet market share in Brazil.
Operates in the adjacent intercity travel market, capturing long-distance users that 99's urban-focused rides don't serve.
Competes with 99Entrega but focuses more on larger-scale logistics and B2B delivery services.