99 is a Brazilian Super App integrating multi-modal transportation, food delivery, and logistics with a native fintech ecosystem (99Pay). It targets urban residents seeking high-value mobility and accessible financial services. While it holds a strong market position through hyper-local categories like 99Moto and 99Negocia, it is currently facing a significant trust crisis due to ineffective customer support and financial disputes.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Travel
Sentiment
4.3
3.0M reviews
Nemesis
Uber - Request a ride
The App DNA
What makes this app unique?
For Daily commuters and urban residents in Brazil looking for an all-in-one solution for transportation, food delivery, and personal finance management.
Key features
Comprehensive ride options including Pop, Plus, Taxi, Moto, and electric vehicles.
Integrated financial services including Pix transfers, bill payments, personal loans, and 110% CDI yield.
Dedicated delivery service for packages and gifts via car or motorcycle.
Dynamic pricing feature allowing users to negotiate the fare for their ride.
How much does it cost?
The app uses a Super App strategy, monetizing through logistics commissions and financial service integration to maximize user lifetime value.
Velocity
Maintenance developmentperformanceUX improvementsShow more...
Development is currently focused on stability and minor UX refinements, with no major feature releases identified in the recent version history. The cadence consists of frequent minor patches across both Android and iOS platforms. The development trend is stable but limited to maintenance, with no evidence of new feature implementation or significant product expansion.
Who built it?
99 Taxis Desenvolvimento de Softwares Ltda. - Epp
2 apps tracked · Travel
99 Motorista e EntregadorUser Sentiment
What do users think recently?
The recent review mood reads upset. Users appreciate competitive pricing, but report ineffective customer support.
How are ratings & reviews evolving?
What users say, by theme
- Competitive Pricing
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for 99: Rides, Food, Pay
How's the Travel market?
The rivals identified
By Uber Technologies, Inc.
Uber is the primary direct competitor across 99's core pillars (rides and delivery) with a massive scale and an aggressive release cadence of 27 updates in the last six months.
- Global interoperability allows users to use the same app across 70+ countries, whereas 99 is localized to the Brazilian market.
- Integrated 'Uber One' cross-platform subscription model provides unified benefits across rides and food delivery, creating higher ecosystem lock-in.
- Advanced 'Reserve' functionality for scheduled rides and 'Uber Green' sustainability options offer a more granular service tiering than 99's standard categories.
Mercado Pago: cuenta digitalContender
iFood: pedir delivery em casaContender
CabifyContender
PicPay: Conta, Cartão e PixContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for 99: Rides, Food, Pay
Where is it heading?
- Users report: Sentiment is 'Terrible' with high-frequency fraud and support complaints — indicates a trust crisis.
- Innovation velocity is lower than Uber (maintenance-heavy updates vs Uber's 27 releases in 6 months).
- 99Pay (110% CDI) and 99Negocia remain strong unique value propositions in the Brazilian market.
The SWOT
- Native fintech integration (99Pay) with 110% CDI yield
- Hyper-local low-cost categories (99Moto, 99Pop)
- Dynamic fare negotiation (99Negocia)
- Massive existing user base in Brazil (3M+ Android ratings)
- Expansion into crypto and advanced investments to rival Mercado Pago
- Unified subscription model to drive ecosystem lock-in
- B2B logistics expansion with larger vehicle types
Next best moves
Rebuild Customer Support Workflow
+ 2 more prioritized movesFeature gaps
Global interoperability (available in Uber but missing here) +3
Since the last report: The app has transitioned to a fintech-focused freemium model but is suffering from a significant decline in user trust due to support and financial disputes.
Bottom line
Users report: If I were the PM, I would halt feature expansion to fix the broken support and financial trust loop, as the 'Terrible' sentiment trend threatens the 99Pay ecosystem. The app's core strength is its fintech integration, but this is currently its biggest liability due to perceived fraud and lack of human assistance.
Unlock 4 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeReport last updated