Report updated Apr 18, 2026
99: Rides, Food, Pay
For daily commuters and urban residents in Brazil looking for an all-in-one solution for transportation, food delivery, and personal finance management.
99: Rides, Food, Pay is a struggling travel app that is free with in-app purchases. With a 4.3/5 rating from 3M reviews, it struggles with user retention. Users particularly appreciate competitive pricing, though ineffective customer support remains a common concern.
What is 99: Rides, Food, Pay?
Current Momentum
v6.60 · 6d ago
MaintenanceThe app is currently in maintenance mode, focusing exclusively on bug fixes and minor display improvements. No major feature updates have been identified in the provided history.
Active Nemesis
Uber - Request a ride
By Uber Technologies
Other Rivals
7-Day Rank Pulse 🇺🇸
TravelRating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Comprehensive ride options including Pop, Plus, Taxi, Moto, and electric vehicles.
Integrated financial services including Pix transfers, bill payments, personal loans, and 110% CDI yield.
Dedicated delivery service for packages and gifts via car or motorcycle.
Dynamic pricing feature allowing users to negotiate the fare for their ride.
How much does it cost?
- Free to download
- Transaction-based ride/delivery fees
- Fintech monetization (loans/investments)
The app uses a Super App strategy, monetizing through logistics commissions and financial service integration to maximize user lifetime value.
Who Built It?
Providing a multi-modal urban ecosystem for Brazilians to manage transportation, logistics, and financial services in a single interface.
Portfolio
2
Apps
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Portfolio breakdown, audience, momentum, and every app published by 99 Taxis Desenvolvimento de Softwares Ltda. - Epp.
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a upset sentiment. Users appreciate competitive pricing, but report ineffective customer support and financial disputes and fraud.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for 99: Rides, Food, Pay?
Where is it available?
Localized markets (5)
How's The Travel Market?
How does it evolve in the Travel market?
Rank progression
46 active rankings tracked — 30-day window
The rivals identified
The outtake for 99: Rides, Food, Pay
Strengths to defend, gaps to attack
Core Strengths
- Native fintech integration (99Pay) with 110% CDI yield
- Hyper-local low-cost categories (99Moto, 99Pop)
- Dynamic fare negotiation (99Negocia)
- Massive existing user base in Brazil (3M+ Android ratings)
Critical Frictions
- Non-functional automated customer support
- High frequency of financial/fraud complaints
- Intrusive UI pop-ups and promotional clutter
- Driver reliability issues (strategic cancellations)
Growth Levers
- Expansion into crypto and advanced investments to rival Mercado Pago
- Unified subscription model to drive ecosystem lock-in
- B2B logistics expansion with larger vehicle types
Market Threats
- Uber's high innovation velocity and global interoperability
- iFood's dominance in restaurant partnerships
- Regulatory or reputational risk from 99Pay financial disputes
What are the next best moves?
Rebuild Customer Support Workflow
Support is cited as 'inexistent' and 'automated' in high-frequency complaints, preventing resolution of financial disputes.
Implement Driver Cancellation Penalties
Users report drivers 'staying still for 10 minutes' to force user-paid cancellation fees, a major source of 'Upset' sentiment.
UI De-cluttering Initiative
Medium-frequency complaints describe the app as a 'mess' with 'pop-ups everywhere' that hinder core transportation utility.
Feature Gaps vs Competitors
- Global interoperability (available in Uber but missing here)
- Cross-platform subscription model (Uber One available in Uber but missing here)
- Crypto trading and diversified investments (available in Mercado Pago but missing here)
- B2B travel management and carbon tracking (available in Cabify but missing here)
Key Takeaways
If I were the PM, I would halt feature expansion to fix the broken support and financial trust loop, as the 'Terrible' sentiment trend threatens the 99Pay ecosystem. The app's core strength is its fintech integration, but this is currently its biggest liability due to perceived fraud and lack of human assistance.
Where Is It Heading?
Declining
Sentiment is 'Terrible' with high-frequency fraud and support complaints — indicates a trust crisis.
Innovation velocity is lower than Uber (maintenance-heavy updates vs Uber's 27 releases in 6 months).
99Pay (110% CDI) and 99Negocia remain strong unique value propositions in the Brazilian market.