Airbnb
For experience-driven travelers seeking authentic stays and property owners looking to monetize space or professional skills.
AirbnbSnapshot
Who is Airbnb?
Connecting global travelers with unique local stays and experiences while enabling property owners to monetize their space and skills.
Target audience
Portfolio
Free 1Last updated
Airbnb
v26.14.1
4mo ago
Publisher DNA
What defines Airbnb?
Publisher DNA
Primary focus
Global travel marketplace and vacation rentals
Scale
indie
Target audience
Experience-driven travelers seeking authentic stays and property owners looking to monetize space or professional skills.
Signature Patterns
- •Transaction-based monetization model for both supply and demand sides
- •Focus on high-quality curation through 'Guest Favorites' and 'Icons' tiers
- •Integration of professional services like chefs and spa treatments alongside traditional rentals
- •Global reach across 240+ countries within a single unified application
Portfolio momentum
Maintaining a high development cadence with 5 updates in the last 6 months for their flagship platform.
Portfolio
What does Airbnb ship?
Apps
1 app analysed
Guest Favorites reduce booking friction for high-value listings
- The app provides a convenient and easy to navigate interface for booking diverse travel accommodations
- The latest update forces a newer operating system, locking out users with older mobile devices
Distributed across 20 markets, strongest in Europe.
Based on 1 of 1 app with localized market data · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Airbnb compete with?
The rivals identified
Nemeses(1)
Vrbo is the most direct functional rival, matching Airbnb's scale and maintaining an aggressive release cadence (26 updates in 6 months) focused on the whole-home rental market.
Contenders(4)
A massive scale competitor that has successfully pivoted from pure hotels to 'Alternative Accommodations' with instant-book functionality.
A mobile-first rival that uses fintech features (price freezing, rebooking guarantees) to capture the Gen Z and Millennial demographic.
High-velocity competitor (24 releases) that has expanded into 'Vacation Rentals' to directly challenge Airbnb's core inventory.
Strong contender in the 'Experiences' and 'Planning' space with a high release cadence (23 updates) targeting the full trip lifecycle.
Same space(3)
Direct specialist rival to 'Airbnb Experiences' with a high innovation ship-rate (26 updates).
Competes for the 'Professionalized Airbnb' user who wants the apartment feel with hotel-standard reliability.
Targets the budget-conscious, social traveler that Airbnb's 'Rooms' category aims to recapture.
New entrants(2)
Rising threat in the long-term stay (30+ days) segment, a key growth area for Airbnb.
Emerging threat to Airbnb's 'Outdoor' and 'Unique Stays' categories with consistent monthly updates.
The Analyst's Read
The bottom line on Airbnb
Bottom line
Airbnb is a category-defining publisher that has successfully transitioned from a peer-to-peer rental app to a comprehensive travel services ecosystem. Their focus on exclusive 'Originals' and professional service integration provides a significant barrier to entry for niche competitors.
Frequently asked questions
How many apps does Airbnb publish?
What kind of apps does Airbnb make?
What is Airbnb's top app?
In how many countries are Airbnb's apps available?
What fed this analysis
- Apps analyzed:
- 1
- With full intel:
- 1
- With overview:
- 1
- Website scraped:
- yes
- Social presence:
- yes