AlphaTheta
For aspiring and professional DJs, as well as dancers, seeking high-fidelity audio tools and tactile hardware control.
DJ rekordbox – DJ App & Mixer
Snapshot
Who is AlphaTheta?
Bridging the gap between mobile devices and professional DJ booths through hardware-integrated performance tools.
Target audience
Portfolio
Free 7Last updated
DJ rekordbox – DJ App & Mixer
v4.6.28.40
2mo ago
Publisher DNA
What defines AlphaTheta?
Publisher DNA
Primary focus
Professional DJ software and hardware integration
Scale
indie
Target audience
Aspiring and professional DJs, as well as dancers, seeking high-fidelity audio tools and tactile hardware control.
Origin
Formerly known as Pioneer DJ, the company rebranded to AlphaTheta Corporation to expand its music culture ecosystem.
Signature Patterns
- •Deep integration with proprietary Pioneer DJ hardware controllers
- •Freemium monetization model across professional-grade tools
- •Focus on low-latency audio processing and performance-ready features
- •Dual-platform strategy with optimized layouts for both iPhone and iPad
Portfolio momentum
The publisher is in an intense development phase with 17 releases in the last 6 months and 85% of their portfolio currently active.
Portfolio
What does AlphaTheta ship?
Apps
8 apps analysed
Looping functionality enables dancers to repeat choreography sections automatically without manual interaction during practice sessions
- Tempo adjustment tools allow musicians to practice complex rap songs without altering the original pitch
- Editing interface complexity prevents some users from successfully performing basic song manipulation tasks during their sessions
DJ app with integrated access to major streaming for seamless mixing.
Cloud Library Sync provides cross-device metadata persistence
- Beginner-friendly interface and guided training help new DJs learn core mixing skills without intimidation
- Audio distortion and stuttering during playback persist across multiple devices, rendering the app unusable for live performance
Start DJing on your phone. Mix songs from playlists anytime, anywhere.
Distributed across 10 markets, strongest in Europe.
Based on 2 of 8 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- Brazil2 / 2
- Mexico2 / 2
- United States2 / 2
Europe (6)
- France2 / 2
- Germany2 / 2
- Italy2 / 2
- Netherlands2 / 2
- Portugal2 / 2
›+1 more europe market
- Spain2 / 2
Asia-Pacific (1)
- Japan2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
1
Neutral / mixed
0
Negative apps
65/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does AlphaTheta compete with?
The rivals identified
Nemeses(1)
Both applications target mobile DJs using freemium models, creating direct competition for users seeking portable mixing solutions.
Contenders(11)
Both applications target mobile users seeking DJ mixing and beat creation tools, competing for the same entry-level music production audience on iOS.
Both apps target mobile music creators by bridging software interfaces with specific hardware controllers. They compete for the same user base of mobile performers who require tactile control for live mixing or beat production.
Both applications target mobile users interested in DJing, though they diverge between professional performance mixing and casual rhythm-based gameplay.
Both applications target the mobile DJ market, competing for the same beginner-to-intermediate user base looking for accessible mixing tools on iOS.
Both applications target mobile music mixing, but Offtrack focuses on automated AI transitions for casual listeners while WeDJ targets performance-oriented users via hardware controllers.
Both applications target mobile DJs with freemium mixing software, creating direct competition for users seeking portable performance tools on iOS.
Both applications target mobile DJs by providing mixing tools for local music libraries and iTunes integration. They compete directly for users seeking portable performance software on iOS.
Both applications target the mobile DJ market through freemium models and streaming integration, competing directly for the same entry-level user base.
Both applications target the mobile DJ market through freemium models and streaming integration, competing directly for the same entry-level user base.
Both applications compete for mobile music creators by offering sound manipulation tools for EDM and hip-hop genres on the same device platform.
Both applications target mobile DJs by providing mixing tools and library access, competing directly for users seeking portable performance software.
Same space(18)
Garage Ringtones enables users to personalize device alerts by editing music files into custom ringtones.
BandLab serves as a collaborative production environment for musicians to create and mix original tracks.
Deezer provides a high-fidelity streaming catalog for music sourcing in DJ sets.
Drum Pad Machine offers a grid-based launchpad interface for beat creation, serving as a mobile-first production studio.
Beat Rock provides a community-focused platform for sharing and remixing music tracks.
Audio Editor - Music Mixer offers mobile-based audio trimming and mixing for personal projects or ringtones.
TKFX extends Traktor Pro with a tactile, touch-based interface for live performance control.
Audio Editor, AudioLab, Mixer provides a suite of audio enhancement and mixing tools for sound production.
MixPad Music Mixer offers a mobile-first digital audio workstation for multi-track recording and mixing.
Audiostar Multitrack Mixer provides a legacy multi-track recording solution for mobile musicians and sound engineers.
Voloco enables vocal recording and pitch correction, allowing DJs to produce custom vocal drops or tracks.
Skiddle connects users with local live entertainment, serving as a marketplace for event discovery.
Sonos manages home audio hardware, providing acoustic calibration for high-fidelity listening environments.
Sony | Music Center manages Sony audio hardware, serving as a control interface for device optimization and playback.
SoundCloud provides an extensive library of underground music and DJ sets for performance sourcing.
Music Editor: DJ Mixing Studio simplifies music creation for non-professionals through basic audio editing and mixing tools.
SoundLab provides desktop-grade audio editing tools for mobile-first musicians and content creators.
Audio Editor - Music editor offers mobile audio processing for quick editing and sound effects application.
New entrants(2)
Tap Tempo offers real-time tempo detection and timing calculations for studio or live performance syncing.
Mix Edit-Music Mixing Tool provides an intuitive tool for fast audio editing and style customization without professional expertise.
The Analyst's Read
The bottom line on AlphaTheta
Bottom line
AlphaTheta is the incumbent leader in the DJ space, leveraging a hardware-software ecosystem that makes their apps essential utilities for professional performers. Their weighted 4.25★ rating across nearly 44k reviews reflects a successful transition of their club-standard reputation into the mobile environment.
Frequently asked questions
How many apps does AlphaTheta publish?
What kind of apps does AlphaTheta make?
What is AlphaTheta's top app?
In how many countries are AlphaTheta's apps available?
What fed this analysis
- Apps analyzed:
- 7
- With full intel:
- 0
- With overview:
- 7
- Website scraped:
- yes
- Social presence:
- yes
