+26
Burger King
For value-conscious fast-food consumers seeking convenience and franchisees/corporate staff managing restaurant operations.
Known forBURGER KING® App
For value-conscious fast-food consumers seeking convenience and franchisees/corporate staff managing restaurant operations.
Providing digital value and streamlined ordering for QSR customers while equipping franchisees with centralized operational data.
Target audience
Portfolio
Free 29Last updated
BURGER KING® App
v7.71.0
3mo ago
Primary focus
Quick-service restaurant (QSR) digital ecosystem
Scale
indie
Target audience
Value-conscious fast-food consumers seeking convenience and franchisees/corporate staff managing restaurant operations.
Released 4 updates across 5 apps in the last 6 months, with the flagship title receiving a major update within the last 8 days.
29 apps analysed
Exclusive deals, mobile ordering & find your nearest BK® restaurant anytime
High-quality customization UX for complex orders
Analysis in progress
Analysis in progress
Single-market publisher — every app ships only to United States.
Based on 2 of 29 apps with localized market data — more coverage rolling in as scans complete · last scanned .
0
Positive apps
1
Neutral / mixed
0
Negative apps
48/100
Avg sentiment score
The primary global rival with a massive 10x scale advantage in user base and a consistent bi-monthly release cadence that mirrors the target's core value proposition.
Strategic outlook coming soon.
What fed this analysis
Extreme development velocity with 25 releases in the last 6 months, signaling a highly iterative product team focused on premium UX.
A digital leader in the QSR space with over 1M reviews and a focus on digital-only menu exclusives.
A high-velocity rival shipping 14 updates in 6 months, focusing heavily on a flexible 'Rewards Store' that competes for the same value-conscious burger audience.
A peer in the sandwich/burger space with a strong 4.8 rating and consistent monthly updates.
A premium burger peer with an exceptionally high 4.9 rating, focusing on a 'no-frills' utility experience.
Direct burger competitor with high update frequency (11 releases) and a focus on late-night dining segments.
A massive ecosystem peer with 1.1M reviews and a high release cadence (12 in 6 months) focusing on customization.
A disruptive brand extension released in late 2024 that moves beyond ordering into pure entertainment to capture off-meal screen time.
A rapidly emerging threat in the chicken segment with a high 4.8 rating and a release within the last 30 days.
