1app4.7(251.2K)Finance

Publisher DNA

What defines Cleo AI?

AI intelligence is not yet available for Cleo AI. The portfolio data below is up to date.

Portfolio

What does Cleo AI ship?

Apps

1 app analysed

Cleo AI: Cash Advance & Money icon
Cleo AI: Cash Advance & Money

Cash advance, budget & expense tracker. Improve your credit score & save money

4.7(251.2K)

High-yield savings (2.72% APY) provides a retention hook

  • AI-driven spending insights and budget warnings help users manage their personal finances effectively
  • Users report: Predatory subscription fees and high express costs for small advances frustrate users seeking financial relief

Tightly focused on 2 markets (United Kingdom, United States).

Based on 1 of 1 app with localized market data · last scanned .

Americas (1)

  • United States1 / 1

Europe (1)

  • United Kingdom1 / 1

Core markets (1/1 apps)

United KingdomUnited States

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

45/100

Avg sentiment score

Rivals

Who does Cleo AI compete with?

The rivals identified

Nemeses(1)

Block

known forCash App

2 apps4.8Finance

Users report: Both apps target young adults seeking mobile-first financial management, with Cash App's P2P utility and Cleo's AI-driven budgeting competing for the same daily financial habit.

Contenders(10)

Bright Money

known forBright: Loans & Credit Builder

1 app4.8Finance

Both apps compete for the same debt-constrained young adult demographic by gating short-term liquidity and financial management tools behind subscription models.

Brigit

known forBrigit: Cash Advance & Credit

1 app4.8Finance

Both apps target paycheck-to-paycheck users with cash advances and subscription-based monetization, creating direct competition for liquidity-seeking users.

Dave Operating

known forDave: Credit, Cash & Money App

1 app4.8Finance

Users report: Both apps target young adults needing short-term liquidity via subscription-gated cash advances, creating direct competition for users seeking alternatives to traditional payday loans.

Dovly.com

known forBuild Credit & Money: Dovly AI

1 app4.7Finance

Users report: Both apps target young adults seeking financial health, competing for the same wallet share by offering distinct paths to liquidity and credit stability.

Kikoff

known forGrant Cash Advance

2 apps4.9Finance

Both apps target paycheck-to-paycheck users with short-term liquidity, competing directly for the same user base through cash advance features and subscription-based monetization.

Klover

known forKlover - Instant Cash Advance

1 app4.6Finance

Both apps target liquidity-constrained users with instant cash advances, forcing a direct choice between Cleo's conversational interface and Klover's points-based engagement model.

MoneyLion

known forMoneyLion: Banking & Cash Back

1 app4.8Finance

Both apps target liquidity-constrained users through cash advances and credit-building tools, creating direct competition for the same user base.

Rocket Money - Bills & Budgets

known forRocket Money - Bills & Budgets

1 app4.5Finance

Users report: Both apps target young adults seeking financial management, with Cleo focusing on liquidity and Rocket Money focusing on expense reduction.

Self Financial

known forSelf - Credit Builder & Cards

1 app4.9Finance

Both apps target users seeking financial health and credit improvement, with Cleo offering liquidity via cash advances and Self providing structured credit building through secured accounts.

Tilt Finance

known forTilt: Cash Advance & Credit

1 app4.6Finance

Users report: Both apps target young adults seeking short-term liquidity through cash advances, creating direct competition for users who prioritize accessible credit over traditional banking.

Same space(17)

Acorns

known forAcorns: Save & Invest Money

1 app4.7Finance

Uses automated savings to build long-term habits, contrasting with Cleo's focus on short-term cash advances.

Biskup Apps

known forInstant Cash Advance: CashHoop

1 app4.7Finance

Provides instant cash advance loans for emergency expenses, competing directly with Cleo's liquidity safety net.

BudgetBakers

known forWallet: Budget Expense Tracker

1 app4.6Finance

Provides expense tracking and bank synchronization that serves as a non-credit alternative for financial oversight.

ClearScore

known forClearScore: Credit Score Check

1 app4.2Finance

Offers credit monitoring services that help users understand their financial standing similar to Cleo's insights.

Cofidis

known forCofidis, app crédit et budget

1 app4.6Finance

Integrates loan and budget management for existing customers, competing for the credit-focused user segment.

Credit Karma

known forIntuit Credit Karma

1 app4.8Finance

Provides credit score monitoring that overlaps with Cleo's financial health focus while using lead generation as a primary retention tool.

Credit One Bank, N.A.

known forCredit One Bank Mobile

2 apps4.8Finance

Targets the same credit-rebuilding segment as Cleo but focuses on traditional card management utility.

D.J. Advance App

known forCash Advance - No credit Check

1 app4.7Finance

Targets users seeking immediate liquidity without credit checks, mirroring Cleo's cash advance utility.

Dollar Loan Center

known forBorrow Money: Fast Cash Loan

1 app4.7Finance

Facilitates digital cash advances for users needing short-term financial assistance.

Exto

known forAtlas - Rewards Credit Card

2 apps4.7Finance

Directly competes for the credit-building user base through subscription-based automated reporting.

FLOA

known forFloa – Prêt, Crédit & Budget

1 app0.0Finance

Provides installment payments and mini-loans for French consumers, overlapping with Cleo's cash advance utility.

Klarna Bank AB (publ)

known forKlarna: Smarter everyday money

1 app4.9Finance

Offers flexible payment plans that compete with Cleo's liquidity offerings for budget-conscious shoppers.

Monarch Money

known forMonarch: Budget & Track Money

1 app4.9Finance

Offers collaborative financial management tools that appeal to households, contrasting with Cleo's individual-focused AI interface.

Perpay

known forPerpay - Shop and Build Credit

2 apps4.9Finance

Links purchasing power to payroll deductions, providing a credit-building alternative to Cleo's cash advances.

SUMMIT CITY PROSTHETICS & ORTHOTICS

known forDaily Loan - Money Tracker

1 app4.7Finance

Provides expense tracking and budget planning tools that overlap with Cleo's financial management features.

Sunny Pal Singh Gill

known forBorrow Money Instantly - Fundi

1 app4.7Finance

Provides short-term payday cash advances that serve as a direct substitute for Cleo's liquidity features.

Zilch Technology

known forZilch: Smart Credit

1 appFinance

Offers flexible credit and installment payments for everyday shopping, serving as an alternative to Cleo's short-term liquidity.

New entrants(1)

Lucas Gemperle

known forRata y Fina: Expense Tracker

1 app0.0Finance

Offers expense tracking with a conversational interface that mirrors Cleo's chat-based financial management.

Frequently asked questions

How many apps does Cleo AI publish?
Cleo AI has 1 app tracked by Marlvel, primarily in the Finance category.
What kind of apps does Cleo AI make?
Cleo AI's portfolio is concentrated in Finance, with an average rating of 4.7/5 across rated apps.
What is Cleo AI's top app?
By review volume across the portfolio, Cleo AI: Cash Advance & Money is Cleo AI's best-known app tracked by Marlvel.
In how many countries are Cleo AI's apps available?
Marlvel has tracked Cleo AI's apps across 2 countries.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Cleo AI, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Cleo AI intelligence.” Updated N/A. https://marlvel.ai/publishers/cleo-ai

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Data licensed under CC-BY-NC 4.0