Fresha.com Holding
For beauty and wellness professionals requiring business management tools and consumers seeking local self-care services.
Fresha for customers
Snapshot
Who is Fresha.com Holding?
Streamlining the beauty and wellness industry by connecting service providers and clients through a real-time booking and management ecosystem.
Target audience
Portfolio
Free 2Last updated
Fresha for customers
v3.31.5
6mo ago
Publisher DNA
What defines Fresha.com Holding?
Publisher DNA
Primary focus
Beauty and wellness marketplace and business SaaS
Scale
indie
Target audience
Beauty and wellness professionals requiring business management tools and consumers seeking local self-care services.
Signature Patterns
- •Dual-app ecosystem targeting both service providers and end-consumers
- •Deep integration of live calendar synchronization across the portfolio
- •Monetization through a mix of free consumer access and freemium business tools
- •High-frequency update cadence to ensure real-time booking reliability
Portfolio momentum
Maintained an intense development pace with 22 updates across both apps in the last 6 months, with the most recent major release occurring 8 days ago.
Portfolio
What does Fresha.com Holding ship?
Apps
2 apps analysed
Book beauty salon, hair or health and wellness experiences in an instant
Distributed across 20 markets, strongest in Europe.
Based on 1 of 2 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- Brazil1 / 1
- Canada1 / 1
- Mexico1 / 1
- United States1 / 1
Europe (9)
- France1 / 1
- Germany1 / 1
- Italy1 / 1
- Netherlands1 / 1
- Portugal1 / 1
›+4 more europe markets
- Spain1 / 1
- Sweden1 / 1
- Turkey1 / 1
- United Kingdom1 / 1
Asia-Pacific (7)
- Australia1 / 1
- India1 / 1
- Indonesia1 / 1
- Japan1 / 1
- Singapore1 / 1
›+2 more asia-pacific markets
- South Korea1 / 1
- Vietnam1 / 1
Core markets (1/1 apps)
Rivals
Who does Fresha.com Holding compete with?
The rivals identified
Nemeses(1)
Total Beauty Partners competes by offering a dedicated, single-brand booking interface that bypasses the marketplace commission fees inherent in the Fresha platform.
Contenders(2)
EasyWeek competes directly with Fresha for business by offering a shared scheduling and CRM toolset for beauty and wellness professionals. Both platforms target salon owners and independent practitioners seeking to manage appointments and client records.
Both platforms target beauty professionals with scheduling, POS, and no-show protection, competing directly for the same salon management market segment.
Same space(35)
Square Appointments competes for service-based solopreneurs by centralizing scheduling, payments, and CRM in one interface.
StyleSeat competes for beauty professionals by providing a dual-sided marketplace for portfolio and business management.
Treatwell competes for salon discovery and appointment volume through a consumer-facing booking application.
Altegio competes for service-based business operations by offering automated scheduling and client management.
Beautinda competes for German-speaking professionals by bundling payments and marketing into a single interface.
Booksy functions as a direct marketplace alternative for beauty bookings, prioritizing 24/7 scheduling utility over professional-facing management features.
Ring My Stylist competes for independent professionals by focusing on scheduling and deposit collection.
DaySmart Salon competes for salon operational control by bundling scheduling and marketing tools.
Glambook competes for independent professionals by automating client acquisition and booking.
Glamsquad targets the high-end, event-driven beauty market by providing on-demand services at user-specified locations.
TimeTailor provides a comprehensive management suite for salons, competing for the professional-side software market.
GlossGenius competes for salon management by using automated administrative workflows to attract independent professionals.
Veloura provides a mobile-first beauty service model that competes for users who prefer home-based appointments over salon visits.
BookMySpot is a niche salon booking app that serves as a lightweight alternative for on-demand grooming services.
Beauty Planet competes for salon discovery and appointment volume in France.
Best Salon App serves as a basic discovery tool for finding and booking local salon services.
Therapie Clinic provides a branded booking interface for a specific medical aesthetic provider chain.
Massage Envy captures a specific wellness segment through a recurring membership model that locks users into a fixed service provider relationship.
MeGo Client competes for salon appointment volume by integrating with Millennium Systems International software.
My Mobile Beauty targets the same mobile-first beauty audience as Glamsquad, focusing on home-based service delivery.
MyCuts competes for service business operations by bundling scheduling and inventory tracking.
Rêve Beauty Salon operates as a single-venue booking interface for managing salon visits.
PayPal POS provides hardware-integrated payment acceptance for physical locations that complement the scheduling software used in Fresha.
PhorestGo competes for professional time by providing remote access to salon data and administrative functions.
Eden Salon Booking App functions as a branded utility for a specific salon, contrasting with Fresha's broad marketplace model.
SalonCentric competes for professional loyalty through a B2B procurement channel that digitizes the supply chain.
Setmore competes for service-based business management by automating client self-booking.
Acuity competes for professional time management by automating calendar synchronization and payment processing.
Rooky acts as a broad beauty services marketplace, attempting to aggregate professionals across diverse categories like tattooing and piercing.
StyleSeat provides a marketplace platform that drives revenue for professionals through exposure to new client leads.
Vagaro serves as a comprehensive marketplace for beauty and fitness, overlapping with Fresha by providing real-time availability and review systems.
Visibook competes for solo practitioners by offering a simple, low-friction booking interface.
Wecasa expands the service scope beyond salon appointments to include at-home cleaning and wellness treatments.
Yelp for Business serves as a customer acquisition channel for service providers who manage their internal operations through Fresha.
Zeel competes in the wellness space by providing on-demand, in-home massage therapy, serving as a specialized alternative to salon-based bookings.
New entrants(2)
known for
Bellora: Salon Booking Manager
Bellora competes for salon operational control by centralizing bookings, payments, and performance stats.
ServePoint Spa competes for salon operational control by offering offline POS and CRM tools.
The Analyst's Read
The bottom line on Fresha.com Holding
Bottom line
Fresha is a well-positioned player in the beauty-tech space, leveraging a SaaS-to-marketplace model to build a massive inventory of real-time appointments. Their high weighted rating across both sides of the platform indicates strong product-market fit and operational reliability.
Frequently asked questions
How many apps does Fresha.com Holding publish?
What kind of apps does Fresha.com Holding make?
What is Fresha.com Holding's top app?
In how many countries are Fresha.com Holding's apps available?
What fed this analysis
- Apps analyzed:
- 2
- With full intel:
- 0
- With overview:
- 2
- Website scraped:
- yes
- Social presence:
- yes
