Estante Virtual: Compre Livros icon
Magalu: compras com descontos icon
Magalupay Empresas icon

Luiza Lab Consultoria em Inovacao Ltda

For brazilian consumers seeking discounted retail goods and corporate entities requiring digital financial management tools.

3apps4.8(13.1K)ShoppingFinance

Snapshot

Who is Luiza Lab Consultoria em Inovacao Ltda?

Providing a centralized digital marketplace for retail shopping, financial services, and a secondary market for books.

Target audience

Brazilian consumers seeking discounted retail goodsCorporate entities requiring digital financial management tools

Portfolio

Free 3
3
apps
Shopping2
Finance1

Last updated

Magalu: compras com descontos

v6.152.0

6mo ago

Intense

Publisher DNA

What defines Luiza Lab Consultoria em Inovacao Ltda?

Publisher DNA

Primary focus

Retail e-commerce, digital finance, and book marketplace

Scale

indie

Target audience

Brazilian consumers seeking discounted retail goods and corporate entities requiring digital financial management tools.

Signature Patterns

  • •Consistent free-to-use pricing model across all service categories
  • •Integration of marketplace connectivity and financial management tools
  • •High-frequency update cadence across the entire portfolio
  • •Focus on the Brazilian consumer and corporate market
Intense

Portfolio momentum

Released 12 updates across 3 apps in the last 6 months, indicating a high-frequency development cycle across the entire portfolio.

Last release 1d agoActive apps 3

Portfolio

What does Luiza Lab Consultoria em Inovacao Ltda ship?

Apps

Rivals

Who does Luiza Lab Consultoria em Inovacao Ltda compete with?

The rivals identified

Nemeses(2)

ENJOEI.COM.BR ATIVIDADE DE INTERNET LTDA

known forenjoei: comprar e vender roupa

1 app4.7Shopping

Enjoei competes by offering a broad peer-to-peer marketplace that includes books alongside fashion and electronics, capturing the same budget-conscious audience seeking used goods.

Mercado Libre

known forMercado Libre: Compras online

1 app4.8Shopping

Both apps compete for the same Latin American consumer base seeking home goods and electronics, with Mercado Libre acting as a direct alternative for regional e-commerce.

Contenders(3)

MMS Technology

known forMediaMarkt Comprar Online

1 app4.7Shopping

Both apps target consumers seeking electronics and home appliances through mobile-exclusive discounts and promotional offers.

Robson Ribeiro

known forO Sebo

1 app5.0Shopping

O Sebo operates a marketplace for used books, directly overlapping with the core inventory model of Estante Virtual.

Thrift Books Global

known forThriftBooks: New & Used Books

1 app4.2Shopping

Both platforms aggregate used book inventories for budget-conscious readers, creating direct competition for price-sensitive book buyers.

Same space(20)

Alibaba Mobile

known forAlibaba.com - B2B marketplace

1 app4.4Shopping

Alibaba serves as a B2B sourcing alternative for business buyers, contrasting with Magalu's consumer-facing retail model.

Atolls

known forChollometro – Chollos, ofertas

1 appShopping

Chollometro provides a community-verified deal feed that competes for the attention of price-sensitive shoppers in the same electronics and household categories.

Audible

known forAudible: Audiobooks & Podcasts

1 app4.9Shopping

Serves audio-first users who complement their physical reading habits with professional narration and subscription-based access.

Barnes & Noble

known forBarnes & Noble

1 app2.3Shopping

Serves as a traditional retail bookstore interface that bridges the gap between physical store visits and mobile shopping.

Bolinda digital

known forBorrowBox

1 app3.3Shopping

Offers a cost-effective alternative for readers by connecting them to local public library collections for digital media.

CASSIO BARTOLOMEI

known forBeco dos Livros

1 app0.0Shopping

Acts as a central hub for literary news and social engagement, complementing the purchasing experience of physical books.

CHANGDU (HK) TECHNOLOGY

known forKifflire:Fantasy Novel Stories

2 apps4.3Shopping

Provides a platform for serialized romance and fantasy novels that complements the generalist inventory of physical marketplaces.

Google

known forGoogle Play Books & Audiobooks

1 app4.7Shopping

Provides a digital-first alternative for readers who prioritize instant access and deep Android system integration over physical ownership.

KIOXKE TECNOLOGIA - COMERCIO E PRESTACAO DE SERVICES, LDA

known forKioxke - Digital Bookstore

1 app0.0Shopping

Operates as a localized digital bookstore that removes payment friction for readers in specific regional markets.

Krazy Coupon Lady

known forCoupons, Promo Codes, Deals

1 app4.8Shopping

This app acts as a deal aggregator that helps users find discounts across multiple retailers, including those competing with Magalu.

OfferUp

known forOfferUp Buy & Sell Marketplace

1 app4.8Shopping

OfferUp captures the local secondhand market, providing a peer-to-peer alternative to Magalu's centralized retail catalog.

Pc Componentes y Multimedia SLU

known forPcComponentes Ofertas Tech

1 app3.6Shopping

PcComponentes focuses specifically on the technology and electronics segment of Magalu's broader product catalog.

Plebicom

known foreBuyClub CashBack & code promo

1 app4.1Shopping

eBuyClub targets the same budget-conscious demographic as Magalu but focuses on post-purchase rebates rather than direct retail sales.

SENAI DN

known forEstante Virtual Meu SENAI

1 app0.0Shopping

Provides specialized educational content for vocational students, serving a specific niche within the broader book market.

Shopiago by World of Books

known forWorld of Books App

1 app4.1Shopping

Operates as a direct competitor in the circular economy by facilitating the purchase and sale of preloved books.

SKEELO EDITORA, PRODUTOS E SERVICOS DIGITAIS LTDA

known forSkeelo: Audiobooks & Ebooks

2 apps4.8Shopping

Offers a curated digital library of ebooks and audiobooks that serves as a modern alternative to physical bookstores.

Storytel Sweden AB

known forStorytel - Audiobooks Library

1 app4.7Shopping

Targets readers who prefer a hybrid consumption model where they can toggle between audio and text formats.

Tag Comercio De Livros Ltda Me

known forCabeceira - Leia mais livros

1 app4.7Shopping

Acts as a utility for readers to track their habits and progress, which complements the physical book purchasing experience.

Weread

known forMobilis: Novels & Reading Hub

1 app4.5Shopping

Targets fiction enthusiasts with a mobile-first platform for web novels that differs from the traditional physical book market.

Widilo

known forWidilo: Cashback & codes promo

1 app4.6Shopping

Widilo competes for the same wallet share by offering cashback on everyday purchases, functioning as a financial layer over retail platforms.

The Analyst's Read

The bottom line on Luiza Lab Consultoria em Inovacao Ltda

Bottom line

The publisher effectively utilizes its retail brand to anchor a diverse portfolio of shopping and financial services. Their ability to maintain high-frequency updates across both retail and specialized marketplace apps suggests a robust, centralized development pipeline.

Frequently asked questions

How many apps does Luiza Lab Consultoria em Inovacao Ltda publish?
Luiza Lab Consultoria em Inovacao Ltda has 3 apps tracked by Marlvel, primarily in the Shopping category.
What kind of apps does Luiza Lab Consultoria em Inovacao Ltda make?
Luiza Lab Consultoria em Inovacao Ltda's portfolio is concentrated in Shopping and Finance, with an average rating of 4.8/5 across rated apps.
What is Luiza Lab Consultoria em Inovacao Ltda's top app?
By review volume across the portfolio, Magalu: compras com descontos is Luiza Lab Consultoria em Inovacao Ltda's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
3
With full intel:
0
With overview:
3
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Luiza Lab Consultoria em Inovacao Ltda, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Luiza Lab Consultoria em Inovacao Ltda intelligence.” Updated 2026-05-08. https://marlvel.ai/publishers/luiza-lab-consultoria-em-inovacao-ltda

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Data licensed under CC-BY-NC 4.0