New Star Baseball icon
New Star™ Cricket icon
New Star™: Cricket icon
+3

New Star Publishing

For soccer enthusiasts and simulation gamers seeking a balance between club administration and direct tactical gameplay.

6apps3.8(185.4K) Multi-theme

Snapshot

Who is New Star Publishing?

Delivering deep soccer management simulations that bridge the gap between administrative oversight and direct on-field gameplay.

Target audience

Soccer enthusiastsSimulation gamers seeking a balance between club administrationDirect tactical gameplay

Active nemesis

Nordeus

Other rivals

Portfolio

Free 5
6
apps
Books2
Games2
Sports1

Last updated

New Star Manager

v1.7.7

7mo ago

Maintenance

Publisher DNA

What defines New Star Publishing?

Publisher DNA

Primary focus

Soccer management simulations

Scale

indie

Target audience

Soccer enthusiasts and simulation gamers seeking a balance between club administration and direct tactical gameplay.

Signature Patterns

  • •Focus on soccer-themed simulations and interactive narratives
  • •Hybrid gameplay mechanics combining management and direct action
  • •Freemium monetization for core simulations vs. paid models for narrative content
  • •Long-term maintenance of a single high-performing flagship title
Maintenance

Portfolio momentum

Released 1 update in the last 6 months for their flagship title, while their secondary narrative app has remained untouched since 2018.

Last release 56d agoActive apps 1Abandoned 1

Portfolio

What does New Star Publishing ship?

Apps

6 apps analysed

New Star Baseball icon
New Star Baseball

A whole new ballgame

3.9(5.5K)

Analysis in progress

New Star™ Cricket icon
New Star™ Cricket

Be the star of the show as New Star™ Games enters a whole new sporting arena

4.3(4.8K)
New Star Soccer G-Story icon
New Star Soccer G-Story

Welcome to “New Star™ Soccer G-Story”, the best fusion of mobile game and book!

2.6(363)

Single-market publisher, every app ships only to United States.

Based on 2 of 6 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (1)

  • United States2 / 2

Core markets (2/2 apps)

United States

Rivals

Who does New Star Publishing compete with?

The rivals identified

Nemeses(1)

Nordeus

known forTop Eleven Be a Soccer Manager

1 app4.5Games

Both titles target soccer simulation enthusiasts, competing for the same player base through club management mechanics and freemium monetization.

Contenders(8)

Formation Games

known forCLUB - Football Manager Game

1 app4.7Games

Both titles target soccer fans with management simulations, competing for the same time-share within the soccer management category.

Gamebasics BV

known forFootball Head Coach 26 - FHC

4 apps4.8Games

Shares the sports management simulation space but focuses on American football and NFL PA licensing instead of soccer.

Games2rk

known forUltimate Football Club Manager

1 app4.3Games

Both titles target the soccer management simulation market, competing for the same user base through overlapping club administration and squad management mechanics.

Go Play Games

known forClub Soccer Director 2018

2 apps4.4Games

Both titles target soccer simulation enthusiasts, competing for the same user base by offering overlapping club management mechanics.

INVINCIBLES STUDIO

known forSoccer Manager 2026 - Football

1 app4.4Games

Both titles target the soccer management simulation audience with freemium models, forcing users to choose between administrative depth and active gameplay styles.

Lazy Boy Developments

known forFootball Owner 2

1 app4.6Games

Both titles target the soccer management simulation market with freemium models, competing directly for player time spent on club administration and squad development.

Netflix

known forFootball Manager 26 Mobile

1 app4.1Games

Both titles target soccer simulation fans, competing for the same user base by offering tactical club management within the sports simulation category.

TAP TAP STUDIO VIETNAM CO.

known forFootball Master-Soccer Legend

1 app4.1Games

Both titles target the soccer management simulation market, competing for the same user base through free-to-play club building and squad management mechanics.

Same space(16)

Babuyo Games

known forFootball GOAT

2 apps4.9Games

Targets casual soccer fans with a focus on individual player career progression rather than club-wide administrative management.

Electronic Arts

known forEA SPORTS FC™ Mobile Soccer 26

1 app4.5Games

Targets the same soccer fan base but prioritizes high-fidelity PvP and real-world licensing over the management-heavy focus of New Star Manager.

Fantasy Mogul

known forThe Program: College Football

1 app4.7Games

Shares the sports management simulation space but focuses on American football recruiting and booster relations.

First Touch Games

known forDream League Soccer 2026

3 apps4.5Games

Shares the soccer simulation space but emphasizes arcade-style 3D match action and stadium management over the administrative depth of New Star Manager.

IsCool Entertainment

known forIdle Baseball Manager Tycoon

1 app4.6Games

Shares the sports management simulation category but focuses on baseball and idle mechanics rather than soccer.

Joey Mallat

known forClub Legend - Football Game

1 app4.4Games

Appeals to the same soccer simulation audience by offering a career-focused management experience.

KONAMI

known foreFootball™

1 app4.2Games

Competes for the same mobile soccer audience by offering a physics-based simulation engine that contrasts with the administrative-heavy gameplay of New Star Manager.

La Liga Nacional de Fútbol Profesional

known forLALIGA FANTASY: Soccer Manager

1 app4.5Games

Targets the same soccer fan demographic by focusing on data-driven fantasy management rather than the active squad gameplay of New Star Manager.

Mini Sports

known forSoccer League : Football Games

1 app4.4Games

Targets the same casual soccer simulation audience with a focus on full-ground 11-player matches.

MOBILE SOCCER

known forFootball League™ 2026

2 apps4.5Games

Appeals to the same soccer management audience by providing an offline-first experience that contrasts with the online-dependent nature of many rivals.

Monkey I-Brow Studios

known forWorld Soccer Champs

1 app4.7Games

Competes for the same soccer simulation audience by offering manual, skill-based gameplay that contrasts with the administrative focus of New Star Manager.

Puzzle Cats

known forSoccer Games

1 app4.5Games

Targets the casual soccer audience with a focus on arcade-style shooting mechanics.

Redvel Games

known forSoccer Star 2018 World Legend

1 app4.3Games

Shares the soccer simulation space by focusing on career progression and swipe-based match mechanics.

S Tanveer Hussain

known forPlay Football 2026- Real Goal

1 app4.4Games

Targets the same soccer simulation audience by offering a mix of street and stadium football gameplay.

Studio Zero Incorporated

known forAstonishing Basketball Manager

1 app4.7Games

Shares the sports management simulation category but focuses on basketball and narrative-driven career progression.

Voodoo

known forCrazy Kick! Fun Football game

1 app4.7Games

Targets casual soccer fans with a focus on hypercasual ball-centric mechanics rather than the club management simulation of New Star Manager.

New entrants(2)

Evan Griffin

known forGaelic Games Manager: Football

1 app5.0Games

Targets the niche sports management audience by focusing on Gaelic football rather than soccer.

idfc

known forIdle Football Club

1 appGames

Shares the soccer management space by combining idle income generation with squad-building mechanics.

The Analyst's Read

The bottom line on New Star Publishing

Bottom line

New Star Publishing is a niche-focused indie studio sustained by a single high-performing soccer management title. Their strategic value lies in their ability to retain a large, loyal user base within the sports simulation category despite a low volume of new releases.

Frequently asked questions

How many apps does New Star Publishing publish?
New Star Publishing has 6 apps tracked by Marlvel, primarily in the Books category.
What kind of apps does New Star Publishing make?
New Star Publishing's portfolio is concentrated in Books and Games, with an average rating of 3.8/5 across rated apps.
What is New Star Publishing's top app?
By review volume across the portfolio, New Star Manager is New Star Publishing's best-known app tracked by Marlvel.
In how many countries are New Star Publishing's apps available?
Marlvel has tracked New Star Publishing's apps across 1 country.

What fed this analysis

Apps analyzed:
2
With full intel:
0
With overview:
2
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by New Star Publishing, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “New Star Publishing intelligence.” Updated 2026-04-24. https://marlvel.ai/publishers/new-star-publishing-ltd

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Data licensed under CC-BY-NC 4.0