Nicholas Wilson
For sports bettors, individuals seeking social simulation tools, and casual gamers looking for simple, task-oriented mobile experiences.
Sure Win Bet Calculator
Snapshot
Who is Nicholas Wilson?
Providing specialized utility tools and casual gaming experiences for mobile and tablet users. Focused on practical calculation and simulation.
Target audience
Portfolio
Free 1Last updated
Sure Win Bet Calculator
v1.0.23
3.9y ago
Publisher DNA
What defines Nicholas Wilson?
Publisher DNA
Primary focus
Utility tools and casual gaming · betting calculators
Scale
studio
Target audience
Sports bettors, individuals seeking social simulation tools, and casual gamers looking for simple, task-oriented mobile experiences.
Signature Patterns
- •High volume of single-purpose utility and simulation apps
- •Mixed monetization strategy including both free and paid models
- •Focus on niche problem-solving tools like calculators and trackers
- •Consistent, high-frequency update cadence across the entire portfolio
Portfolio momentum
Released 29 updates across 28 apps in the last 6 months, indicating a high-frequency maintenance cycle for their entire catalog.
Portfolio
What does Nicholas Wilson ship?
Apps
28 apps analysed
- Accessible puzzle-platformer mechanics
- The core gameplay experience lacks the depth and polish expected from a modern mobile title
- Initial interaction with the virtual pet provides a positive first impression for new users
- Application crashes immediately upon launch prevent users from accessing the core experience
- Academic foundation (Manchester University project) provides a theoretical basis for color identification
- Inaccurate color identification logic fails to distinguish basic shades during real-time camera scanning sessions
- The core application experience provides enough value to earn high praise from early adopters
- Minimalist, one-time purchase model
- The application fails to execute any functional tasks or provide utility for the user upon launch
Single-market publisher, every app ships only to United States.
Based on 27 of 28 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (1)
- United States27 / 27
Core markets (27/27 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
1
Neutral / mixed
10
Negative apps
23/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Nicholas Wilson compete with?
The rivals identified
Nemeses(5)
This app competes directly by gamifying arithmetic practice, capturing the same user base looking for quick, repetitive math drills.
Amcrest GPS Pro directly competes for the same location-tracking user base by offering robust, real-time monitoring solutions that dwarf the manual, web-based reporting of iWebGPSTracker.
This app directly competes for the same casual entertainment audience by offering a massive, categorized library of jokes that serves as a direct alternative to iQuickJokes.
Both apps occupy the casual 'time-filler' entertainment space, focusing on simple, repetitive mechanics involving balloon-themed interactions.
Users report: This app competes directly for the virtual pet care market share by offering a high-production, feature-rich experience that targets the same demographic of young users interested in nurturing animals.
Contenders(9)
This app competes by focusing on the 'daily habit' use case, attempting to capture the same users looking for quick, recurring entertainment.
It targets the same mental speed training demographic but focuses on a broader range of game modes.
It targets the same humor-seeking demographic but differentiates through a specialized niche focus on 'dad jokes' and a high-frequency update cadence.
It competes by shifting the virtual pet focus from individual nurturing to a broader rescue and management simulation.
This app competes by positioning itself as a low-friction, daily micro-interaction tool for users who prefer curated content over massive libraries.
It competes for the same educational market by using a mission-based narrative to teach math skills.
This is a legacy competitor in the virtual pet space that shares the core 'care and growth' loop of the target app.
It serves as a contender by offering subject-specific quizzes and gamified progression systems for students.
This app directly overlaps with the target's core functionality of providing customizable math difficulty challenges.
Same space(29)
Competes in the education space by offering specialized math problem-solving and practice tools.
This app competes for the attention of travelers seeking location-specific, curated information to enhance their physical exploration of a destination.
It competes for the same entertainment audience by focusing on a premium, ad-free user experience and unique interaction methods.
This app targets the same 'nurturing' audience but utilizes merge mechanics to drive long-term engagement.
A peer in the education utility space focused on solving specific arithmetic operations.
Both apps occupy the casual puzzle-platformer space, targeting players who enjoy exploration-based mechanics and thematic world-building.
It serves the same 'on-the-go' traveler persona by providing self-guided navigation and historical context for specific travel routes.
This title competes for the casual adventure market, leveraging a high-volume, feature-rich approach to keep players returning.
It shares the core theme of animal care but focuses on breeding and collection management as the primary hook.
This app competes directly for the attention of platformer fans by utilizing classic physics-based movement and level-progression structures.
This app occupies the same space by utilizing iOS home screen widgets to deliver content, bypassing the need to open the app.
It competes for the user's time by blending pet interaction with cafe management simulation mechanics.
This app competes for the same 'categorized content' market, though it focuses on quotes rather than jokes.
This app competes for the traveler's screen time by offering comprehensive infrastructure and point-of-interest data for navigation.
This app targets the same casual gaming market by providing a progression-based experience that fills short time gaps.
This app occupies the same space by bringing pet care directly to the user's home screen via widget technology.
This app competes for the same casual 'oddly satisfying' or simple simulation audience that seeks quick, low-effort entertainment.
Medulla serves as a high-quality benchmark for puzzle-platformers, competing for the same audience interested in atmospheric, brain-teasing gameplay.
This app competes by offering real-time visual accessibility tools for color-blind users, directly overlapping with the core utility of iColorNamer.
While the content is more aggressive, it competes for the same 'social ice-breaker' use case as iQuickJokes.
This app occupies the same camera-utility space, focusing on advanced image capture and management features for technical users.
While focused on EV charging, Pod Point occupies the same 'Navigation/Utility' category and competes for the user's attention in managing vehicle-related location and status data.
Both apps target the international traveler demographic by providing essential language-based utility tools for navigating foreign environments.
Occupies the same education category by providing utility-based calculation tools for students.
known for
Chef Cooking Master Food Fever : Maker Hamburger,Hotdog,Pizza Free Games
It competes for the same casual gaming demographic looking for simple, time-filling activities on mobile devices.
While focused on photography, it competes for the same utility-driven camera user base by leveraging guided overlays and professional output features.
This is a direct functional competitor that provides color inspection and filtering tools specifically designed for the color-blind community.
Shares the education category as a specialized math utility tool for students.
It shares the same 'casual time-filler' category, appealing to users who enjoy simple, repetitive mechanics and progression loops.
New entrants(4)
It represents a new wave of high-production, location-specific travel apps that utilize augmented reality to engage users.
This newcomer disrupts the travel space by combining AI-powered guidance with interactive mapping, raising the bar for modern travel apps.
A new entrant in the education category that utilizes similar gamified arithmetic challenges.
A new education app that provides specialized calculation utilities for students.
The Analyst's Read
The bottom line on Nicholas Wilson
Bottom line
The publisher is a high-velocity studio that sustains a diverse portfolio by focusing on functional utility rather than high-end gaming trends. Their success is heavily concentrated in the betting utility category, which provides the bulk of their user engagement and credibility.
Frequently asked questions
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What fed this analysis
- Apps analyzed:
- 28
- With full intel:
- 0
- With overview:
- 28
- Website scraped:
- no
- Social presence:
- no