Horrid Henry Big Box of Pranks icon
Horrid Henry Krazy Karts icon
In the Night Garden Activities icon
+2

P2 Entertainment

For preschool and primary school-aged children, with parents and caregivers acting as the primary purchasers.

5apps4.6(132) Multi-theme

Snapshot

Who is P2 Entertainment?

Developing interactive digital experiences for children based on established television franchises. Providing creative and arcade-style play for young audiences.

Target audience

PreschoolPrimary school-aged childrenWith parents

Active nemesis

Budge Studios

Other rivals

Portfolio

5
apps
Entertainment2
Games2
Stickers1

Last updated

Horrid Henry Big Box of Pranks

v1.2.1

7.2y ago

Dormant

Publisher DNA

What defines P2 Entertainment?

Publisher DNA

Primary focus

Children's entertainment and arcade games

Scale

indie

Target audience

Preschool and primary school-aged children, with parents and caregivers acting as the primary purchasers.

Signature Patterns

  • Strict focus on licensed children's television intellectual property.
  • Monetization exclusively via paid upfront pricing models.
  • Portfolio consists of simple mini-game collections or creative digital tools.
  • Targeting of preschool and early primary school demographics.
Dormant

Portfolio momentum

With zero releases in the last six months and all apps categorized as abandoned, the publisher is currently in a maintenance-only phase.

Active apps 0Abandoned 5

Portfolio

What does P2 Entertainment ship?

Apps

5 apps analysed

Horrid Henry Big Box of Pranks icon
Horrid Henry Big Box of Pranks

IT’S TIME TO GET HORRID AND PLAY SOME TRICKS HORRID HENRY STYLE!

4.7(110)
View Intel →
Horrid Henry Krazy Karts icon
Horrid Henry Krazy Karts

Get ready for the craziest kart race ever!

5.0(3)
View Intel →

Digital-to-physical printing bridge sustains parent-side retention

  • Digital crafting tools provide creative outlets for children to express their artistic imagination
  • Nostalgia-driven user base notes significant age gaps between initial play and current usage

User Sentiment

How do users feel about their apps?

1

Positive apps

0

Neutral / mixed

0

Negative apps

85/100

Avg sentiment score

Rivals

Who does P2 Entertainment compete with?

The rivals identified

Nemeses(1)

Budge Studios

known forPAW Patrol Rescue World

1 app4.3Entertainment

Dominates the kids' entertainment space with a high-frequency content update model that keeps users engaged long-term.

Contenders(2)

MWM

known forColor Pop AI - Coloring Book

1 app4.8Entertainment

Represents the modern standard for digital creative tools, utilizing AI to lower the barrier for high-quality artistic output.

Wildlife Studios

known forColor by Number:Coloring Games

1 app4.7Entertainment

Sets the benchmark for the 'color-by-number' mechanic, which is a direct functional alternative to the target's creative play.

Same space(3)

Elokence

known forAkinator

1 app4.6Entertainment

Captures the 'entertainment' intent of the target audience through a unique, interactive guessing game mechanic.

PBS KIDS

known forPBS KIDS Games

1 app4.4Entertainment

Provides a massive, curated library of educational mini-games that compete for the same 'creative fun' screen time.

StoryToys

known forLEGO® DUPLO® World

1 app4.3Entertainment

Directly competes for the 'creative construction' audience by digitizing physical play patterns.

The Analyst's Read

The bottom line on P2 Entertainment

Bottom line

P2 Entertainment is a legacy-focused studio that relies on the strength of licensed children's media to drive interest. Their current lack of development velocity suggests the portfolio is a static asset collection rather than an active growth engine.

Frequently asked questions

How many apps does P2 Entertainment publish?
P2 Entertainment has 5 apps tracked by Marlvel, primarily in the Entertainment category.
What kind of apps does P2 Entertainment make?
P2 Entertainment's portfolio is concentrated in Entertainment and Games, with an average rating of 4.6/5 across rated apps.
What is P2 Entertainment's top app?
By review volume across the portfolio, Horrid Henry Big Box of Pranks is P2 Entertainment's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
5
With full intel:
0
With overview:
5
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by P2 Entertainment, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “P2 Entertainment intelligence.” Updated 2026-05-07. https://marlvel.ai/publishers/p2-entertainment-ltd

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Data licensed under CC-BY-NC 4.0