AdrenalynXL™ LALIGA EA Sports icon
Calciatori Adrenalyn XL™ 25-26 icon
España 2026 icon
+8

Panini S.p.A.

For football fans and sports memorabilia collectors ranging from hobbyists managing physical albums to competitive digital TCG players.

11apps3.0(88.2K) Multi-theme

Snapshot

Who is Panini S.p.A.?

Digitalizing the sports collectible experience through official licensed trading card games and album management tools.

Target audience

Football fansSports memorabilia collectors ranging from hobbyists managing physical albums to competitive digital TCG players

Top rival

Electronic Arts

Other rivals

Portfolio

Free 11
11
apps
Entertainment4
Sports4
Entretenimiento1
Games1

Last updated

Panini Collectors

v5.14.0

8mo ago

Intense

Publisher DNA

What defines Panini S.p.A.?

Publisher DNA

Primary focus

Digital sports collectibles and trading card games

Scale

indie

Target audience

Football fans and sports memorabilia collectors ranging from hobbyists managing physical albums to competitive digital TCG players.

Origin

Based in Modena, Italy, the company is a long-standing leader in physical sticker and card collections.

Signature Patterns

  • •Heavy reliance on official sports licensing including FIFA and LaLiga EA Sports
  • •Hybrid monetization models combining free-to-play mechanics with digital-physical integration
  • •Core loops centered on card collection, squad management, and head-to-head competitive play
  • •Consistent use of 'Adrenalyn XL' branding across regional and global football titles
Intense

Portfolio momentum

The publisher maintains an intense development pace with 13 releases across 8 active apps in the last 6 months, including a major release within the last 24 hours.

Last release 1d agoActive apps 8

Company profile

medium confidence
Headquarters
Modena, Italy

Portfolio

What does Panini S.p.A. ship?

Rivals

Who does Panini S.p.A. compete with?

The rivals identified

Nemeses(1)

Matias Jurfest

known forFiguritas: Sticker Collector

2 apps4.9Games

Both apps compete for the same FIFA World Cup 2026 collector audience by providing digital tools for sticker management and trading.

Contenders(10)

Blagojco Juca

known forStickers Album Tracker

1 app4.9Games

Both apps target World Cup 2026 sticker collectors, creating direct competition for user time spent managing digital or physical collections.

Edson Reis

known forSoccer Sticker Album 2026

1 app4.8Games

Both apps target the 2026 football tournament audience, competing for user attention by providing tools to manage and track sticker collections.

Fabiane Santos

known for2026 Sticker Tracker

1 app4.6Games

Both apps target the same user base managing 2026 football tournament sticker collections, creating direct competition for user time and utility.

Hypecent

known forColeccio: Sticker Album 2026

1 app5.0Games

Both apps target football sticker collectors for the 2026 cycle, creating direct competition for user attention and album management.

Juan Pablo Ramirez Guerra

known forSticker Collector 2022

1 app4.7Games

Both apps target soccer fans managing sticker collections, with FIFA Panini Collection focusing on digital-native assets and Sticker Collector 2022 providing utility for tracking physical albums.

Julian Camilo Suarez Lopera

known for2026 Tournament Sticker Album

1 app4.9Games

Both apps target 2026 World Cup sticker collectors, creating direct competition for users managing their physical or digital collections.

Maria Camila Burgos Castiblanco

known forSticker Tracker 2026

1 app3.9Games

Both apps target football fans managing tournament sticker collections, creating direct competition for user time and collection management utility.

MoovTech

known forSticker Album 2026

1 app4.9Games

Both apps target the same 2026 World Cup sticker collector demographic, competing for user time spent managing physical or digital collections.

theSpotMobile

known forSticker Collector 26

1 app4.9Games

Both apps target the same audience of FIFA World Cup 2026 sticker collectors, with Sticker Collector 26 providing a manual tracking utility that overlaps with the official digital collection experience.

TPG TECNOLOGIA DA INFORMACAO LTDA

known forMy Boo Album: Fun Sticker Book

1 app4.5Games

Both apps compete for the same casual user base by utilizing social trading mechanics to drive the completion of digital sticker sets. They overlap directly in the digital collectible category, forcing users to choose between event-specific sports memorabilia and character-based franchise content.

Same space(22)

Electronic Arts

known forEA SPORTS FC™ Mobile Soccer 26

2 apps4.5GamesSports

It captures the same global football audience but prioritizes high-fidelity PvP match gameplay over static collection.

Algoritcom Games

known forCollectibol: Football TCG

1 app3.5Games

It occupies the same digital card collecting space but integrates real-world rewards to drive engagement.

Alican Ozer

known forWorld Cup 2026 Sticker Album

1 appGames

It is a direct functional substitute for the digital sticker album experience.

Baran Baltaci

known forUT 26 Card Creator

1 app4.7Sports

Serves as a creative utility for the same card-collecting audience by allowing users to design custom player cards.

Dmitry Nilsen

known forSoccer Cup 2026

1 app4.8Games

It serves the same World Cup 2026 audience by providing live tournament data and match updates.

FIFA

known forFIFA Official App

1 app3.5Games

It targets the same FIFA-affiliated audience but acts as a broad engagement hub for tournament data.

GamePlot

known forWFC26: World Football Game

1 app5.0Games

It serves the same football-focused mobile audience but prioritizes skill-based matches over collecting.

Homemade Apps

known forFantasy Football Manager (FPL)

1 app4.6Sports

Offers a specialized management tool for Premier League fans, focusing on tactical transfer planning rather than card collection.

Hung Nguyen

known forSoccer World League 2026

1 app3.2Games

It competes for the same football-interested mobile user but focuses on 3D simulation gameplay.

Inlogic Software s.r.o.

known forSoccer Cup 2026: Football Game

1 app4.3Games

It competes for the casual football fan's time by offering arcade-style matches rather than digital collecting.

Kolex

known forKings League Fantasy

1 app3.8Sports

Targets the fantasy football audience with a focus on card trading and collection within a specific league context.

La Liga Nacional de Fútbol Profesional

known forLALIGA FANTASY: Soccer Manager

1 app4.5Sports

Provides a data-driven fantasy alternative for users interested in professional league management rather than digital card collection.

Miniclip.com

known forMini Football - Soccer Game

2 apps4.7Sports

Targets the same casual soccer audience with arcade-style mechanics, though it lacks the deep collection focus of the source app.

MOBILE SOCCER

known forFootball League™ 2026

2 apps4.5Games

It competes for the same casual football fan's attention but shifts the focus from collecting to active match simulation.

Muhammad Zubair Naeem

known forSeven Shots Football Game 2026

1 app2.5Sports

Provides a focused arcade experience centered on penalty kicks, serving as a lighter alternative to full squad management.

Nauv Technologies

known forPACFUT 26

1 app4.5Sports

Focuses on the squad-building and pack-opening mechanics that overlap with the core loop of the source app.

Nordeus

known forTop Eleven Be a Soccer Manager

1 app4.5Games

It targets the same sports enthusiast demographic but uses a 28-day seasonal cycle to drive retention.

Panini America

known forPanini Direct

1 app3.3Games

It shares the same brand-focused collecting audience but focuses on a marketplace for physical memorabilia.

Picatecla S.A.S.

known forProde Master

1 app3.9Sports

Engages the same football fan base through match prediction and social competition rather than card collection.

SpoonBox Studio

known forPack Opener 24 - Soccer Cards

1 appSports

Directly competes for the card-collecting audience by emphasizing the pack-opening experience and squad evolution.

Thomas Bird

known forFootball Stickers

1 app0.0Games

It serves the same fan base by providing visual assets for digital communication.

Topps Europe

known forTopps Total Football®

1 app4.0Games

It directly overlaps with the digital collecting niche but adds physical-to-digital redemption mechanics.

New entrants(2)

Pitch Labs

known forMatchday: Soccer Card Game

1 app2.8Sports

Focuses on the pure card-collecting loop, mirroring the squad-building and pack-opening aspects of the source app.

Solace Games

known forFIFA Heroes: Football Action

1 app4.2Sports

Uses the same FIFA branding to attract fans, but shifts the focus to arcade-style 5v5 street soccer.

The Analyst's Read

The bottom line on Panini S.p.A.

Bottom line

Panini successfully defends its market share by translating physical collecting habits into digital utilities and competitive games. Their reliance on exclusive licensing creates a significant competitive moat, though their weighted rating signals a need for improved UX in their utility-focused apps.

Frequently asked questions

How many apps does Panini S.p.A. publish?
Panini S.p.A. has 11 apps tracked by Marlvel, primarily in the Entertainment category.
What kind of apps does Panini S.p.A. make?
Panini S.p.A.'s portfolio is concentrated in Entertainment and Sports, with an average rating of 3.0/5 across rated apps.
What is Panini S.p.A.'s top app?
By review volume across the portfolio, Panini Collectors is Panini S.p.A.'s best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
8
With full intel:
0
With overview:
8
Website scraped:
yes
Social presence:
no

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Panini S.p.A., its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Panini S.p.A. intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/panini-s-p-a

See methodologyContact support

Data licensed under CC-BY-NC 4.0